SURYA TO 'GO GREENERY' AT WINTER MARKETS 12.09.16
Surya will showcase during the winter markets a selection of rugs and accessories in Greenery, the Pantone® 2017 Color of the Year
. Surya offers a diverse range of products in this rejuvenating hue, which Pantone describes as "a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew."
According to Pantone, Greenery is emblematic of new beginnings, bringing forth thoughts of lush foliage and immersion in the outdoors while fulfilling the desire to reconnect with nature and to find greater meaning and a sense of purpose. This versatile shade spans all seasons and can be paired with neutrals, brights, jewel tones, pastels, and metallics to lend a sense of connectedness and vitality to interior and exterior spaces.
"Pantone's announcement of Greenery as the color of the year is no surprise to Surya," said Lynne Meredith, vice president of product development, Surya. "We have been seeing green as an emerging color trend in home decor for a while now in all its shade variations – from deep emeralds and bottle greens through leafy hues and acid limes. This versatile hue is synonymous with the nature we see around us every day, creating a feeling of familiarity and comfort. As the garden and yard increasingly becomes an extension of living spaces, Greenery is the perfect transitional color for indoor/outdoor rugs and decorative accents."
Greenery will be translated in home decor and architecture via living walls, terrariums, botanically-themed wallpaper and paint, accent furniture and decor. The uplifting and regenerative hue complements the trend toward open spaces in interior and exterior design, which invites the outdoors to become a part of a room's essence.
"Greenery's tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy."
Market attendees are invited to visit Surya’s showrooms this winter, where a curated selection of products in Greenery – including rugs, pillows, throws, lighting, accent furniture, art, and more – will be showcased along with thousands of other accessories across a broad spectrum of styles and price points. These products, and all other items displayed in Surya’s showrooms, will be ready to ship during the winter season. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories.
Atlanta – Jan. 10-17; AmericasMart 11-A-1; 8 a.m. to 8 p.m. daily
Dallas – Jan. 18-24; WTC 560; 8 a.m. to 8 p.m. daily
Las Vegas – Jan. 22-26; WMC C400; 8 a.m. to 8 p.m. daily
Surya’s Greenery Pinterest board
has more than 6,600 followers.
Surya products in Greenery.
SURYA'S FALL 2016 CATALOG FOCUSES ON SIMPLIFIED ACCESSORIES SHOPPING EXPERIENCE 10.18.16
Surya has released its fall 2016 catalog, which includes enhancements designed to make it even easier to shop Surya accessories across all product categories. The catalog, which is now available in print, online
and via Surya's free iPhone®/iPad® app
, features 830 pages of style, color and inspiration – encompassing a broad range of options for every lifestyle and budget.
To help customers quickly find products, Surya has grouped all accessories into four major categories: hard lines (lighting, wall decor and decorative accents), textiles (pillows, throws, accent furniture and bedding), rugs and outdoor products. Pillows, lighting and mirrors are now organized by style – for example, Casual, Modern, New Traditional and so on – making it easy to locate coordinating products across the entire Surya line. Accessories within each style are presented in order of descending price, from high ($$$$$) to low ($), further simplifying product selection.
The new catalog also incorporates more lifestyle photography, including multiple room scenes and style shots, and product close-ups that emphasize texture and design details. Opening the catalog is an artfully-styled trends section showcasing four inspiring lifestyle vignettes that can easily be scaled to any retail environment to help promote cross-category sales. As always, a Top Sellers section highlighting best-selling products within each category offers quick access to 450+ rug and accessory options with proven sales traction – all of which are guaranteed to ship within 48 hours.
"With each new catalog, we look for ways to bring more value to our customers, and to enrich the accessories buying experience," said Satya Tiwari, president, Surya. "We understand that every customer is different, with unique business challenges and a distinctive vision for their success. Our breadth of products and price points makes it easy for retailers and designers to tailor accessories to their customers' specific design preferences and budgets, and that is reflected throughout our latest catalog. Our team has worked hard to provide a visually inspiring and easy-to-navigate sales tool, and we hope our customers find it to be our most useful catalog yet."
Also featured in the catalog are sections dedicated to Surya's growing personalization options, including made to order rug and art programs offering almost limitless design flexibility and shipment of products in as little as one week.
Currently mailing to customers, the fall catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. The catalog can also be accessed online at www.surya.com/ecatalog
high res images of the catalog cover and selected pages.
SURYA TO SPOTLIGHT VALUE ACROSS THE SPECTRUM AT HIGH POINT MARKET 10.13.16
Surya will debut hundreds of rugs and accessories at this fall's High Point Market, including many new options at value price points. Among the featured introductions are more than 200 new lamps, new machine-made rug designs and an expanded collection of luxe, hand-knotted rugs.
New lamps being unveiled include floor, table and task lamps in an array of materials and finishes – from geode and marbled looks to mottled and sandblasted glass to mixed metal and wrapped leather styles. The extensive offering marks Surya's largest lamp introduction since the brand launched its inaugural lighting collection at High Point Market three years ago. New designs to be presented span a wide variety of price points and looks, providing options for a diverse mix of customers and budgets.
Surya's newest machine-made collections reinforce the brand's focus on bringing to market designs with a distinctive handcrafted look for budget-conscious consumers. The collections include:
Allegro – A subtle palette of muted grays, greens, blues and beiges in tonal hues imbues Allegro's gently distressed classic designs and soft watercolor florals with refined elegance and lustrous sheen.
Harput – With an eclectic mix of motifs, including abstracts, damasks and overscaled traditional designs, Harput delivers vibrant, global-inspired looks with a blend of modern sensibility and bohemian appeal.
Stretto – Stretto's updated classic, global and patchwork designs are brought to life in polyester set against an undyed wool ground for a dimensional matte/shine look. Unexpected pops of rich color lend a fresh, contemporary feel.
Tessera – Resembling a zero pile hand-knotted rug, Tessera – constructed of polypropylene and cotton – artfully merges freshly interpreted traditional and mosaic tile designs with bright, multi-color hues and a relaxed hand for a vivid vintage look.
Surya has also added breadth and depth to its high end, hand-knotted rug offering. A range of luxurious new designs are in stock and available now. Collections to be highlighted at market include:
Cappadocia – Based on traditional Heriz rug designs, Cappadocia's newest additions pair overscaled classic motifs in a rich, multi-color palette with a distressed appearance to create a timeless, heirloom quality.
Libra One – Libra One, developed in collaboration with award-winning designer Joe Ginsberg, features kaleidoscopic motifs rendered in a palette of softly muted pastels for a translucent, layered effect that is at once abstract and sophisticated.
Normandy – Hand knotted of wool, the latest additions to Normandy feature traditional designs in warm neutrals finished with an antique wash, allowing subtle details to pop through for a relaxed, high end look.
"We understand that, to remain competitive, designers and retailers must be able to meet the design needs of a wide range of consumers," said Satya Tiwari, president, Surya. "That's why, we are continuing to add depth and breadth to our line to ensure that it encompasses the broadest offering of styles, constructions and price points possible while always delivering strong value. For this market, we've added products across the spectrum, with a focus on giving our customers the options they need to build a successful accessories program and achieve their unique business vision."
Surya will also display at market rugs and pillows from its newest design partner – international lifestyle brand ELLE DECOR – and a new Sunbrella® collection of rugs, pillows and poufs.
Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100
, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, October 21. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
by Wednesday, October 19 will receive 10 percent off their market order (no minimum).
a sampling of the introductions by category.
SURYA PARTNERS WITH ELLE TO INTRODUCE RUG AND PILLOW COLLECTIONS WITH PARISIAN FLAIR 10.04.16
Surya will debut at High Point Market a new line of signature rugs and pillows developed in collaboration with international lifestyle brand ELLE. Designed to reflect the brand's traditional Parisian roots, the collections – which are licensed under the ELLE DECOR name – artfully merge the chicness of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend forward looks for a wide range of lifestyles.
"The ELLE brand is focused on the Parisian lifestyle, and a woman who is confident, informed, independent and authentic," said Eva Platini-Hernandez, marketing manager, ELLE Licensing. "The new rug and pillow collections designed in partnership with Surya incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic French style while bringing a modern day twist."
Since its inception nearly thirty years ago, the ELLE brand has been a recognized name in fashion and home decor. Driven by an eclectic spirit and a passion to mix styles, influences and trends in new ways, the brand focuses on creating products that are accessible to all while allowing each individual to stand out in a crowd. Also under the brand's umbrella are leading fashion magazine ELLE, and interior design magazine ELLE DECOR, a global decorating and design source for consumers who want to create a more beautiful life.
"With its modern chic, Parisian aesthetic, the ELLE brand adds European flair to the Surya range," said Lynne Meredith, vice president of product development, Surya. "These versatile new collections complement a diverse array of lifestyles and interiors, while capturing the distinctive essence of French living. We look forward to sharing these inspired new designs with market attendees."
ELLE DECOR rug collections making their debut at market include:
D'Orsay – Hand loomed of wool with a medium pile and printed design, the D'Orsay collection's partially erased traditional motifs are brought to life in softly muted pastels for a vintage, Parisian look that is both modern and classically chic.
Intermezzo – Classic geometric designs in sophisticated neutrals and grays impart a timeless, elegant look in the Intermezzo collection, hand tufted of New Zealand wool with Tencel accents for rich luster and softness underfoot.
Lina – The Lina collection, hand tufted of rich New Zealand wool, pairs an assortment of bold geometric shapes with muted brights in daring combinations for a cheerful, energetic look with a distinctively modern feel.
Coordinating pillow collections to be introduced include D'Orsay
, crafted of linen and cotton with a printed design; Intermezzo
, both woven of cotton with an embroidered motif; and Reda
, constructed of linen and cotton with a quilted design and metallic thread accents.
"As we look for partners to help us design and develop new collections, we look for the experts in the industry," added Samantha Scragg, product manager, ELLE Licensing. "Surya has such a wonderful reputation in the market, and their products show dedication to quality, innovation and trends. Their designers truly understand the value of brand identity and worked with us hand in hand to maintain a clear message for the ELLE brand."
The official launch of the ELLE DECOR rug and pillow collections will be held on Monday, Oct. 24 from 11 a.m. to noon during a special presentation in the Surya showroom, titled "ELLE DECOR – 30 Years of Style, Inspiration and Joie de Vivre."
a sampling of the new designs.
Surya’s showroom at Showplace 4100
will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
by Wednesday, Oct. 19 will receive 10% off their market order (no minimum).
About Lagardère Active
Lagardère Active plays a central role in the French media, with power built on such iconic premium brands as Elle, Paris Match, Europe 1, Gulli
It is a major player in television and radio, with 24 radio stations worldwide, 16 TV channels and France's number one audiovisual production company. One of France's premier mainstream magazine publishers, with 15 press titles on the domestic market and a further 81 under license worldwide, Lagardère Active is also among the leaders in terms of digital audiences on the fixed-lined and mobile Internet.
FASHION, COLOR AND FUN TAKE THE SPOTLIGHT AT SURYA'S HIGH POINT MARKET EVENTS 9.28.16
Surya will host a full roster of educational and social events during High Point Market. Attendees will have the chance to hear firsthand what makes trendsetting global brands Ted Baker London and ELLE DECOR leaders in fashion and home decor, and how these brands have captured the essence of the European lifestyle in their rug and pillow collections for Surya.
Attendees will also have the opportunity to explore four distinctive color stories that will "captivate" the mind and soul in 2017 and beyond. And, as always, Surya will hold its popular showroom celebration to kick off the fall season in style.
Scheduled educational events include:
Ted Baker London - Quintessentially British Style for Your Home
Saturday, Oct. 22 | 2 – 3 p.m.
(Presented by Jon Nichols, Ted Baker London)
Find out what makes iconic lifestyle brand Ted Baker "no ordinary designer label", and see how Ted’s signature eye for composition, distinctive use of color and unmistakably debonair rug designs for Surya infuse spaces with impeccable style.
Pratt & Lambert Presents: Captivate • The 2017 Color Forecast
Sunday, Oct. 23 | 1 – 2 p.m.
(Presented by Carolyn A. Noble, ASID, Pratt & Lambert)
Today's colors go beyond hue and are more passion oriented than ever before. Explore four captivating color palettes for 2017, discover their influences – from solo travel to virtual realities to visceral experiences with nature – and delve into their unique stories. Eligible for 0.1 CEU.
ELLE DECOR – 30 Years of Style, Inspiration and Joie de Vivre
Monday, Oct. 24 | 11 a.m. – noon
(Presented by Eva Platini-Hernandez and Samantha Scragg, Lagardère Active Enterprises Americas)
Take a stunning visual journey of this chic and trendsetting brand, discover the essence of the Parisian lifestyle and be front and center for the launch of ELLE DECOR rug and pillow collections for Surya. Enjoy champagne and French truffles in celebration of Surya's newest design collaboration.
Featured social events include:
Surya Fall Market Party
Sunday, Oct. 23 | 6 p.m. – midnight
Enjoy an evening of fun, music and relaxation in the Surya showroom. Complimentary wine, beer and signature cocktails will be served along with hors d'oeuvres and desserts as market goers mingle and dance the night away to an eclectic mix of DJ-spun tunes.
Complimentary hot catered breakfast and lunch | Daily from 8 – 10 a.m.; 11 a.m. – 1 p.m.
Hors d'oeuvres and cocktails | Daily from 4 – 8 p.m.
"The lines are increasingly blurring between fashion and home decor," said Satya Tiwari, president, Surya. "The same looks seen on the runway are quickly being brought to life in statement-making rugs and accessories, making it easy for consumers to update their spaces with the latest trends in a timely and relevant way. We're excited to share with market attendees how iconic brands Ted Baker London and our newest design partner, ELLE DECOR, translate the best in global fashion into stylish looks for the home. We look forward also to showcasing a dynamic new color forecast for the coming year."
Surya’s showroom at Showplace 4100
will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
by Wednesday, Oct. 19 will receive 10% off their market order (no minimum).
SURYA ANNOUNCES WINNERS OF SURYA SPACES CONTEST 9.07.16
Surya has named the winners of the third round of its popular Surya Spaces Contest. In early July, the brand invited its customers to submit photos of their favorite design projects featuring Surya rugs and accessories for the chance to win up to $1,000 toward Surya products.
More than 150 photos highlighting a broad range of decor styles and spaces were received from designers located throughout the United States. The winning entries, which were selected by Surya's leadership team based on creativity, design aesthetic and successful integration of Surya rugs and accessories, are:
1st Place | Palm Singh of La-Z-Boy Furniture Galleries/Sacramento – $1,000 in Surya products
2nd Place | Tara Boelio of Mary Cook Associates – $750 in Surya products
3rd Place | Tiffany Anich of Southerly Abode – $500 in Surya products
"The inspiration for our project came from the quiet calm of still water," said Palm Singh, vice president of design, La-Z-Boy Furniture Galleries of Sacramento. "We wanted to create a modern zen feel, and started by choosing some amazing rugs from Surya, mirroring the rugs to reflect a tranquil image. Choosing the correct colors is so crucial for a well-balanced design, and we love that Surya understands the importance of working with the Pantone match-ups. It allows us to feel very confident in selecting the right rugs and accessories for our projects. The Sacramento La-Z-Boy team and I are very honored to receive this important recognition!"
All contest entries were featured in a special Surya Spaces Facebook image gallery
, and the most ‘liked’ entry each week was spotlighted across Surya’s social media channels, providing access to more than 158,000 followers and potential future customers.
"The caliber of this year's Surya Spaces Contest entries exceeded our expectations," said Satya Tiwari, president, Surya. "We enjoyed seeing the many, and diverse, ways our talented customers have transformed spaces using Surya accessories, and are inspired by their creative vision and passion for design. We're also excited to be able to provide additional exposure to contest entrants by sharing their design projects with our extensive social media audience. Thanks to everyone who participated in the contest and helped to make it a great success."
Surya customers are encouraged to continue posting their design projects incorporating Surya accessories using the tag #suryaspaces
for a chance to be featured on the brand’s social media sites.
SURYA LAUNCHES FIFTH ANNUAL MILES FOR MEALS CAMPAIGN 9.02.16
Surya has kicked off its fifth annual Miles for Meals fundraising initiative. The campaign, which runs through Oct. 31, 2016, supports Akshaya Patra
(Unlimited Food for Education), an award-winning school lunch program that provides daily, hot nutritious meals to underserved children living in rural India,
encouraging them to attend school and complete their education.
As part of the campaign – and the inspiration for the "Miles for Meals" name – Surya employees, friends and family members will run a half marathon in Atlanta on Sunday, Oct. 2, 2016, to raise funds and awareness for the program. Employees will also participate in team fundraising projects, which have in the past included car washes, craft and bake sales, a ping pong tournament and an international-themed luncheon.
"Too often, impoverished families living in remote areas in Northern India feel they have no other option but to pull their children from school to help put food on the table," said Satya Tiwari, president, Surya. "As a result, these children are denied the chance for an education and hope for a brighter future. Akshaya Patra is removing obstacles to education one meal – and one child – at a time, making a lasting impact in communities that previously had little or no chance of moving beyond poverty. We are excited to kick off our fifth annual Miles for Meals campaign."
Surya created the Miles for Meals campaign in 2012, sparked by the desire to help improve the lives of children and their families living in Uttar Pradesh, India, where the company's more than 50,000 artisans reside. Surya has already raised over $215,000 for the internationally-recognized lunch program, which serves a freshly prepared hot meal every day to 1.6 million children throughout India. The fundraising goal for this year's campaign is $75,000, which will provide lunchtime meals for 5,000 children in Northern India for one year.
Surya President Satya Tiwari joined the Akshaya Patra USA advisory board in 2015 to help expand the reach and impact of the school lunch program. Other advisory board members include Deepak Chopra, founder, The Chopra Center for Wellbeing; Fareed Zakaria, author, journalist and host of CNN’s “GPS”; and Nitin Nohria, dean, Harvard Business School.
Donations to Surya’s Miles for Meals campaign are tax-deductible and can be made through Oct. 31, 2016, via the following site: www.razoo.com/us/story/Surya-Miles-For-Meals-Campaign-2016
. It costs just $15 to feed one child for an entire year.
of some of the children who are benefitting from the Akshaya Patra school lunch program.
To learn more about Akshaya Patra and Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility
About Akshaya Patra
The Akshaya Patra Foundation, a secular non-profit organization in a public private partnership with the Indian government, implements the world's largest NGO managed mid-day meal program. Akshaya Patra began as a pilot program feeding 1,500 children daily in five schools. Driven by the vision of its founders and Board members, Akshaya Patra currently feeds hot lunches to more than 1.6 million children each day and has set an aggressive goal of serving 5 million children by 2020. Akshaya Patra has a team of more than 5,800 employees who prepare and distribute the meals. To learn more, visit www.foodforeducation.org
SURYA NAMED TO INC. 5000 LIST OF FASTEST GROWING COMPANIES FOR SIXTH YEAR IN A ROW 8.18.16
For the sixth consecutive year,
Surya has earned a spot on the esteemed Inc. 5000 list, an annual ranking of the nation's fastest growing private companies. In 2015, Surya was named to the Inc. 5000 Honor Roll, joining the ranks of a select group of companies that have appeared on the Inc. 5000 list for five years or more.
Surya secured its place on this year's Inc. 5000 list based on a three-year revenue growth of 84 percent. Among the 220 Georgia-based companies making the list, Surya ranked 13th by revenue and in the top five in the Consumer Products & Services segment. The company continues to achieve significant double-digit growth, with revenues increasing from $64 million in 2012 to $117 million in 2015.
"Since its inception, Surya has embodied a strong entrepreneurial spirit and a willingness to take big risks to achieve big rewards," said Satya Tiwari, president, Surya. "We couldn't have come so far without the shared passion and support of our customers and employees, who have been an integral part of this amazing journey. We are honored to once again be named to the prestigious Inc. 5000 list, a distinction that underscores our commitment to continually raise the bar for the home furnishings industry."
Founded in 1976 by Surya Tiwari to preserve artisan craft and provide a better life for families in rural India, Surya has evolved into a leading provider of coordinating accessories for a broad range of lifestyles and budgets. The addition during the past several years of multiple accessory categories, including lighting, bedding, and – most recently – made to order rug and art programs, along with an expansion into new segments such as the contract market, continues to drive significant growth. An emphasis on developing technology-driven sales and merchandising programs to help its designer and retailer customers build a successful accessories business has also been a key contributor to the company's strong performance.
"The Inc. 5000 list stands out where it really counts," said Inc. President and Editor-In-Chief Eric Schurenberg. "No one makes the Inc. 5000 without building something great – usually from scratch. That’s one of the hardest things to do in business, as every company founder knows. But without it, free enterprise fails."
In May 2016, Surya moved into to a new, one-million-square-foot corporate headquarters and distribution facility in Cartersville, Ga. The move has substantially expanded the company's operational capacity and efficiency while setting the foundation to bring to the North Georgia region more than 200 additional jobs during the next few years.
The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012 and be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of Dec. 31, 2015.
About Inc. Media
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 15,000,000 today. For more information, visit www.inc.com
SURYA WINS AMERICAN INHOUSE DESIGN AWARD FOR SPRING 2016 CATALOG 7.21.16
Surya has been honored with a 2016 American Inhouse Design Award for its spring 2016 catalog, marking the second consecutive year the Surya catalog has earned a design award. Last year, the brand received an American Graphic Design Award for its spring 2015 catalog.
Sponsored by Graphic Design USA, a leading information source for graphic design professionals,
the American Inhouse Design Awards program was established to showcase exceptional work by in-house design teams and to recognize them for creativity, the unique challenges they face and their contributions to their businesses. This year, more than 6,000 entries in 25 categories were considered, with only the top 15 percent receiving an award.
“Our bi-annual catalog is a significant undertaking, and our creative team always puts a great amount of initiative and planning into designing and producing a catalog that is visually engaging, informative and easy to navigate,” said Satya Tiwari, president, Surya
. “With every catalog, we look for ways to make the shopping experience easier for our designer and retailer customers, and our team always rises to the challenge. We are excited to be recognized by Graphic Design USA with this important award.”
The 820-page catalog showcases Surya’s diverse offering of coordinating home accessories through artfully styled photography – including multiple room scenes and style shots – along with close-up images that highlight texture, construction and color. Four curated trend vignettes spotlight the most popular trends in fashion and home decor while demonstrating how easy it is to combine Surya accessories to build inspired spaces for a variety of lifestyles and budgets. Adding functionality to form, convenient features such as a Top Sellers Section, color-coded section tabs and a product index organized by category simplify product selection.
Surya’s spring catalog is available in print, online at www.surya.com/ecatalog and via Surya’s free iPhone®/iPad® app. Surya also recently released a Lighting e-catalog, which can be accessed at www.surya.com/ecatalog/lighting.
SURYA DEBUTS LIGHTING E-CATALOG 7.13.16
Surya has launched a new lighting e-catalog, which is now available on surya.com. The digital catalog was created to make it even easier for buyers and designers to shop Surya’s growing lighting collection, and will be updated regularly as new designs are added to the line.
The 48-page catalog opens with a specially curated selection of Surya’s newest lamp introductions followed by dedicated sections for table, task and floor lamps. Each product image is accompanied by detailed product information and includes a clickable link that takes the viewer to the corresponding product page on surya.com, where additional details and inventory status can be accessed.
“As we continue to expand our lighting offering, we wanted to give our customers an efficient and visually engaging way to browse our broad assortment of lamps,” said John Haste, senior vice president of business development, Surya. “The ability to click on a lamp and then automatically be directed to that product on the Surya website creates a truly seamless shopping experience. Buyers and designers are able to quickly locate the lamps they’re looking for and place an order without going through multiple steps. It’s all about making our customers’ lives as easy as possible.”
Artfully appointed lifestyle photography provides design inspiration and helps the viewer to visualize the lamps in different living environments. Features include a ‘Page Overview’ function for easy navigation to the desired section within the catalog and the ability to download a PDF version of the catalog for quick reference.
The lighting e-catalog can be accessed at www.surya.com/ecatalog/lighting
. Surya’s spring 2016 e-catalog, which features the brand’s complete range of accessories, is available at www.surya.com/ecatalog
Summer market attendees are invited to see Surya’s lighting collection in person in Atlanta (AmericasMart 11-A-1) or Las Vegas (WMC C400) from 8 a.m. to 8 p.m. daily. A complimentary hot catered breakfast and lunch will be served each day, along with hors d’oeuvres and cocktails each afternoon beginning at 4 p.m.