SURYA'S FALL 2016 CATALOG FOCUSES ON SIMPLIFIED ACCESSORIES SHOPPING EXPERIENCE 10.18.16
Surya has released its fall 2016 catalog, which includes enhancements designed to make it even easier to shop Surya accessories across all product categories. The catalog, which is now available in print, online
and via Surya's free iPhone®/iPad® app
, features 830 pages of style, color and inspiration – encompassing a broad range of options for every lifestyle and budget.
To help customers quickly find products, Surya has grouped all accessories into four major categories: hard lines (lighting, wall decor and decorative accents), textiles (pillows, throws, accent furniture and bedding), rugs and outdoor products. Pillows, lighting and mirrors are now organized by style – for example, Casual, Modern, New Traditional and so on – making it easy to locate coordinating products across the entire Surya line. Accessories within each style are presented in order of descending price, from high ($$$$$) to low ($), further simplifying product selection.
The new catalog also incorporates more lifestyle photography, including multiple room scenes and style shots, and product close-ups that emphasize texture and design details. Opening the catalog is an artfully-styled trends section showcasing four inspiring lifestyle vignettes that can easily be scaled to any retail environment to help promote cross-category sales. As always, a Top Sellers section highlighting best-selling products within each category offers quick access to 450+ rug and accessory options with proven sales traction – all of which are guaranteed to ship within 48 hours.
"With each new catalog, we look for ways to bring more value to our customers, and to enrich the accessories buying experience," said Satya Tiwari, president, Surya. "We understand that every customer is different, with unique business challenges and a distinctive vision for their success. Our breadth of products and price points makes it easy for retailers and designers to tailor accessories to their customers' specific design preferences and budgets, and that is reflected throughout our latest catalog. Our team has worked hard to provide a visually inspiring and easy-to-navigate sales tool, and we hope our customers find it to be our most useful catalog yet."
Also featured in the catalog are sections dedicated to Surya's growing personalization options, including made to order rug and art programs offering almost limitless design flexibility and shipment of products in as little as one week.
Currently mailing to customers, the fall catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. The catalog can also be accessed online at www.surya.com/ecatalog
high res images of the catalog cover and selected pages.
SURYA TO SPOTLIGHT VALUE ACROSS THE SPECTRUM AT HIGH POINT MARKET 10.13.16
Surya will debut hundreds of rugs and accessories at this fall's High Point Market, including many new options at value price points. Among the featured introductions are more than 200 new lamps, new machine-made rug designs and an expanded collection of luxe, hand-knotted rugs.
New lamps being unveiled include floor, table and task lamps in an array of materials and finishes – from geode and marbled looks to mottled and sandblasted glass to mixed metal and wrapped leather styles. The extensive offering marks Surya's largest lamp introduction since the brand launched its inaugural lighting collection at High Point Market three years ago. New designs to be presented span a wide variety of price points and looks, providing options for a diverse mix of customers and budgets.
Surya's newest machine-made collections reinforce the brand's focus on bringing to market designs with a distinctive handcrafted look for budget-conscious consumers. The collections include:
Allegro – A subtle palette of muted grays, greens, blues and beiges in tonal hues imbues Allegro's gently distressed classic designs and soft watercolor florals with refined elegance and lustrous sheen.
Harput – With an eclectic mix of motifs, including abstracts, damasks and overscaled traditional designs, Harput delivers vibrant, global-inspired looks with a blend of modern sensibility and bohemian appeal.
Stretto – Stretto's updated classic, global and patchwork designs are brought to life in polyester set against an undyed wool ground for a dimensional matte/shine look. Unexpected pops of rich color lend a fresh, contemporary feel.
Tessera – Resembling a zero pile hand-knotted rug, Tessera – constructed of polypropylene and cotton – artfully merges freshly interpreted traditional and mosaic tile designs with bright, multi-color hues and a relaxed hand for a vivid vintage look.
Surya has also added breadth and depth to its high end, hand-knotted rug offering. A range of luxurious new designs are in stock and available now. Collections to be highlighted at market include:
Cappadocia – Based on traditional Heriz rug designs, Cappadocia's newest additions pair overscaled classic motifs in a rich, multi-color palette with a distressed appearance to create a timeless, heirloom quality.
Libra One – Libra One, developed in collaboration with award-winning designer Joe Ginsberg, features kaleidoscopic motifs rendered in a palette of softly muted pastels for a translucent, layered effect that is at once abstract and sophisticated.
Normandy – Hand knotted of wool, the latest additions to Normandy feature traditional designs in warm neutrals finished with an antique wash, allowing subtle details to pop through for a relaxed, high end look.
"We understand that, to remain competitive, designers and retailers must be able to meet the design needs of a wide range of consumers," said Satya Tiwari, president, Surya. "That's why, we are continuing to add depth and breadth to our line to ensure that it encompasses the broadest offering of styles, constructions and price points possible while always delivering strong value. For this market, we've added products across the spectrum, with a focus on giving our customers the options they need to build a successful accessories program and achieve their unique business vision."
Surya will also display at market rugs and pillows from its newest design partner – international lifestyle brand ELLE DECOR – and a new Sunbrella® collection of rugs, pillows and poufs.
Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100
, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, October 21. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
by Wednesday, October 19 will receive 10 percent off their market order (no minimum).
a sampling of the introductions by category.
SURYA PARTNERS WITH ELLE TO INTRODUCE RUG AND PILLOW COLLECTIONS WITH PARISIAN FLAIR 10.04.16
Surya will debut at High Point Market a new line of signature rugs and pillows developed in collaboration with international lifestyle brand ELLE. Designed to reflect the brand's traditional Parisian roots, the collections – which are licensed under the ELLE DECOR name – artfully merge the chicness of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend forward looks for a wide range of lifestyles.
"The ELLE brand is focused on the Parisian lifestyle, and a woman who is confident, informed, independent and authentic," said Eva Platini-Hernandez, marketing manager, ELLE Licensing. "The new rug and pillow collections designed in partnership with Surya incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic French style while bringing a modern day twist."
Since its inception nearly thirty years ago, the ELLE brand has been a recognized name in fashion and home decor. Driven by an eclectic spirit and a passion to mix styles, influences and trends in new ways, the brand focuses on creating products that are accessible to all while allowing each individual to stand out in a crowd. Also under the brand's umbrella are leading fashion magazine ELLE, and interior design magazine ELLE DECOR, a global decorating and design source for consumers who want to create a more beautiful life.
"With its modern chic, Parisian aesthetic, the ELLE brand adds European flair to the Surya range," said Lynne Meredith, vice president of product development, Surya. "These versatile new collections complement a diverse array of lifestyles and interiors, while capturing the distinctive essence of French living. We look forward to sharing these inspired new designs with market attendees."
ELLE DECOR rug collections making their debut at market include:
D'Orsay – Hand loomed of wool with a medium pile and printed design, the D'Orsay collection's partially erased traditional motifs are brought to life in softly muted pastels for a vintage, Parisian look that is both modern and classically chic.
Intermezzo – Classic geometric designs in sophisticated neutrals and grays impart a timeless, elegant look in the Intermezzo collection, hand tufted of New Zealand wool with Tencel accents for rich luster and softness underfoot.
Lina – The Lina collection, hand tufted of rich New Zealand wool, pairs an assortment of bold geometric shapes with muted brights in daring combinations for a cheerful, energetic look with a distinctively modern feel.
Coordinating pillow collections to be introduced include D'Orsay
, crafted of linen and cotton with a printed design; Intermezzo
, both woven of cotton with an embroidered motif; and Reda
, constructed of linen and cotton with a quilted design and metallic thread accents.
"As we look for partners to help us design and develop new collections, we look for the experts in the industry," added Samantha Scragg, product manager, ELLE Licensing. "Surya has such a wonderful reputation in the market, and their products show dedication to quality, innovation and trends. Their designers truly understand the value of brand identity and worked with us hand in hand to maintain a clear message for the ELLE brand."
The official launch of the ELLE DECOR rug and pillow collections will be held on Monday, Oct. 24 from 11 a.m. to noon during a special presentation in the Surya showroom, titled "ELLE DECOR – 30 Years of Style, Inspiration and Joie de Vivre."
a sampling of the new designs.
Surya’s showroom at Showplace 4100
will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
by Wednesday, Oct. 19 will receive 10% off their market order (no minimum).
About Lagardère Active
Lagardère Active plays a central role in the French media, with power built on such iconic premium brands as Elle, Paris Match, Europe 1, Gulli
It is a major player in television and radio, with 24 radio stations worldwide, 16 TV channels and France's number one audiovisual production company. One of France's premier mainstream magazine publishers, with 15 press titles on the domestic market and a further 81 under license worldwide, Lagardère Active is also among the leaders in terms of digital audiences on the fixed-lined and mobile Internet.