2013 Media 1.01.13
SURYA HONORS TOP CUSTOMER ACCOUNTS WITH DONATION OF EDUCATIONAL SCHOLARSHIPS FOR UNDERPRIVILEGED CHILDREN IN ASIA 12.23.13
CALHOUN, Ga. — Dec. 23, 2013 — Surya has made a donation on behalf of each of its top customer accounts to East Meets West (EMW), an international nonprofit development organization that serves communities throughout Asia. Each donation will provide an impoverished high school student with a one-year scholarship that covers tuition, fees, books, supplies, transportation and regular intensive tutoring.
Overall, as part of the company’s commitment to charitable giving, Surya is making it possible for 200 girls to attend high school through graduation and is providing a four-year college education for five students who would not otherwise be able to afford the costs of higher education.
“We strongly believe in bringing positive change to the communities around us and are excited about the opportunity to help students turn their dreams into reality,” said Satya Tiwari, president, Surya. “We are pleased to be able to honor our customers by making a donation that will have a lasting impact. It is my hope that, in the coming year, Surya can do even more to positively impact the lives of those who are less fortunate.”
EMW’s SPELL Scholarship program has provided more than 11,000 high achieving students at risk of dropping out of school due to poverty or social pressure with comprehensive high school scholarships, helping them to graduate and gain meaningful employment.
About East Meets West
East Meets West (EMW) delivers innovative solutions to difficult problems faced by poor families and communities around the globe. Since 1988, over 5.9 million impoverished individuals have benefited from EMW’s high-impact, results-oriented programs in health, clean water and sanitation, and education. EMW has invested more than $106 million in development solutions in Asia and West Africa and has pioneered the use of innovative financing approaches in clean water and sanitation, as well as education. For more information, visit www.eastmeetswest.org.
SURYA INVITES WINTER MARKET ATTENDEES TO STOP BY FOR A CHANCE TO WIN A HAWAIIAN GETAWAY 12.11.13
CALHOUN, Ga. — Dec. 11, 2013 — Surya has announced that it will be giving away an exclusive four-day/three-night Hawaiian getaway to one lucky showroom visitor at the conclusion of the Atlanta, Dallas and Las Vegas winter markets. Chosen by random, the winner will receive a vacation package that includes roundtrip flights for two to the island of Oahu from anywhere in the continental United States and three nights of premium hotel accommodations.
To be eligible to win, showroom visitors must complete a brief online entry form at www.surya.com/market-registration/ prior to the market they will be attending and present an electronic entry confirmation at the Surya showroom. The winner will be announced in Surya’s Winter Market Pulse newsletter in early February 2014. Other Winter Market promotions include:
Get 10% off of any market order (no minimum) if you schedule and keep an appointment with your Surya rep
Daily showroom specials and discounts
Market attendees are invited to explore more than 1,000 new products, including recently introduced lighting, mirrors and designer collections, at the following showrooms:
Atlanta: Jan. 7-14; AmericasMart 11-A-1; open daily from 8 a.m. to 8 p.m.
Dallas: Jan. 15-21; WTC 560; open daily from 8 a.m. to 8 p.m.
Las Vegas: Jan. 26-30; WMC C400; open daily from 8 a.m. to 8 p.m.
Surya will offer a complimentary hot, catered breakfast and lunch each day during market, as well as hors d'oeuvres and cocktails each evening.
SURYA TO SHOWCASE AN EXTENSIVE LINEUP OF PRODUCTS IN PANTONE’S 2014 COLOR OF THE YEAR – RADIANT ORCHID – AT WINTER MARKETS 12.09.13
CALHOUN, Ga. — Dec. 7, 2013 — With the announcement last week of Radiant Orchid as Pantone’s 2014 Color of the Year, Surya is again on top of the trend curve. Offering a number of products in a full range of luminous purple hues, including orchids and violets, as well as bold fuchsias and softer shades of lavender and mauve, Surya’s design team had anticipated the shift towards more vibrant and dimensional hues such as Radiant Orchid – a color that is at once visually bold yet retains a sense of depth and intrigue.
“Lively and multi-faceted colors such as Radiant Orchid have been trending well this year and we will continue to incorporate a full spectrum of vivid purples and coordinating tonals into our rug designs and other home accessories,” said Lynne Meredith, vice president of product development, Surya. “These hues are not only very inviting to the eye but also contain absorbing undertones that reveal themselves differently depending on proximity to other colors and subtle changes in light. Radiant Orchid imbues objects with a beautiful glow and exotic feel that speaks to creativity and possibility while being versatile enough to pair with a number of complementary colors such as olive and teal, as well as neutrals, including grays, taupes and beiges.”
Surya’s Radiant Orchid Pinterest board has more than 3,400 followers. In addition, several color stories in the fuchsia, purple and pink family have been featured throughout the year on Surya’s social media sites, including, Plum, Berry and Magenta.
Referred to by Pantone as “expressive and blooming with confidence and warmth,” the 2014 Color of the Year will take center stage both on the runway and in living spaces during the coming year. Surya will showcase hundreds of rugs, pillows, throws and other home accessories in Radiant Orchid and complementary hues at the Atlanta, Dallas and Las Vegas winter markets.
Atlanta: Jan. 7-14; AmericasMart 11-A-1; open daily from 8 a.m. to 8 p.m.
Dallas: Jan. 15-21; WTC 560; open daily from 8 a.m. to 8 p.m.
Las Vegas: Jan. 26-30; WMC C400; open daily from 8 a.m. to 8 p.m.
BOBBY BERK HOME PARTNERS WITH SURYA FOR NEW LINE OF RUGS AND ACCESSORIES11.21.13
Launching in summer 2014, BBH Rugs will feature youthful, bright colors and non-traditional patterns
NEW YORK — Nov. 21, 2013 — Bobby Berk Home, the trend-setting home furnishings and decor brand, announced today a new licensing partnership with global rug and accessories manufacturer, Surya. Three collections of rugs will debut in summer 2014, all featuring Bobby Berk Home’s signature mix of bold colors and modern design.
“Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio,” said Satya Tiwari, president, Surya. “His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers.”
Bobby Berk commented, “No one has the breadth that Surya has in terms of product, design, merchandising and marketing. They’re the best in the business and I’m thrilled to work with them.”
The licensing partnership will begin with a collection of area rugs, followed by the introduction of additional categories later in 2014.
Bobby Berk Home was founded in 2006 as an online shop and has grown to encompass brick and mortar locations in hip neighborhoods like New York’s SoHo, Midtown Miami and Los Angeles’ Helms Bakery design district. For more on Bobby Berk Home, please visit www.BobbyBerkHome.com.
About Bobby Berk Home
Bobby Berk Home is a definitive resource of affordable luxury for everything bed, bath and home. Since opening in 2006, BBH has emerged as a top source for beautiful modern furniture, accessories and décor via the discerning eye and impeccable style of founder Bobby Berk. At only 32, Berk has taken the world of modern design by storm online, and in his retail locations in New York City, Miami and Los Angeles.
The first BBH home furniture line is composed of upholstered sofas and sectionals, case goods, bedroom and dining room sets all designed and manufactured in the United States. The line is filled with fun shapes and colors and reflects Bobby’s goal of making everyone’s home a happy one.
SURYA TAPS TOM ETHERIDGE TO HEAD HOSPITALITY DIVISION 10.31.13
Division will make its official debut at popular hospitality design trade fair BDNY
CALHOUN, Ga. — Oct. 31, 2013 — Surya has named Tom Etheridge vice president of the company’s hospitality division. In his new role, Etheridge will manage the brand’s sales, marketing and product direction for the hospitality sector.
With 15 years of hospitality textiles experience, Etheridge brings to his new position an intimate knowledge of the factors driving today's hospitality industry. In 1999, he founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry and, in 2001, merged RidgeBrook with Lacey Mills, where he continued to supply rugs to the hospitality market.
“The design and quality of Surya’s products is unmatched,” said Etheridge. “As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community. The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design.”
With more than 4,000 unique designs, Surya offers the largest area rug assortment in the home accessories market, including a vast array of mansion sizes and custom options. An expansive and seamlessly coordinating product selection, along with dynamic search tools and continuous access to real-time inventory at surya.com, makes it easy for designers and purchasers to specify products, simplifying the design process.
“We are very pleased to welcome Tom to our team,” said Satya Tiwari, president, Surya. “His deep understanding of the hospitality industry and rug design coupled with his tenacity, strategic insight and leadership skills will be instrumental in guiding Surya as we further expand into this new and exciting market.”
Added Etheridge, who will report to Tiwari, “As the industry trends towards hard surface flooring with rugs, we are committed to providing the products and services necessary to be the number one source in this category. We are not a residential company with a passing interest in this segment. We are here to stay.”
Surya will exhibit its hospitality offerings at BDNY (Boutique Design New York), being held from Nov. 10-11, 2013 in New York City in conjunction with the International Hotel, Motel + Restaurant Show. Attendees are invited to visit Surya at Booth #737.
SURYA LAUNCHES NEW RUG AND ACCESSORIES COLLECTIONS FROM 'ARBITER OF STYLE' LOTTA JANSDOTTER 10.21.13
CALHOUN, Ga. — Oct. 21, 2013 — Surya has debuted a new line of rugs and accessories from noted designer Lotta Jansdotter at High Point Market. Weaving together elements of simple Scandinavian influenced style with products that are handmade yet modern, Lotta’s refined organic pattern designs have earned her international acclaim. Her collections for Surya include a selection of hand tufted and flat weave wool rugs, along with pillows and poufs—all of which feature her signature hand drawn designs.
Based on an instinctive feel for shape and movement, Lotta’s free-flowing design aesthetic reveals the influence of the natural, cultural and industrial elements of her environment. Her creative application of color, texture and line converges in her new offerings for Surya—providing timeless, sophisticated and distinctive patterns that are symmetrical yet daring in their expression, and well-suited for contemporary lifestyles.
“As a designer, I see myself as an editor—not of words—but of materials, colors, fabric, textures and shapes,” said Lotta Jansdotter, designer and founder of the Lotta Jansdotter brand. “I am drawn to the creation of order and beauty through pattern and am always seeking new mediums in which to apply my designs to bring forth harmony and unity. The partnership with Surya has enabled me to translate the organic forms and motifs that are at the core of my designs into a line of home accessories that will come to live in a variety of environments—and, hopefully, bring a sense of joy and inspiration to the inhabitants of those spaces.”
Lotta’s collections for Surya feature an assortment of inspired designs, ranging from simple, fluid line drawings to cut out patterns and circular motifs—all of which convey movement and grace with punctuations of arresting color.
“Lotta brings to Surya thoughtful and clean designs that are at once classic and modern,” said Satya Tiwari, president, Surya. “We look forward to offering our customers rugs and accessories with her distinctive stamp of style, which conveys not only refinement and simplicity but also authenticity and a deep-rooted appreciation for the beauty that surrounds us.”
The Lotta Jansdotter for Surya collections are on display during the High Point Fall Market, which opened on Oct. 19 and continues through Oct. 24. Market attendees are invited to explore the fresh and modern collections at Surya’s flagship showroom,Showplace 4100, which is open daily from 8 a.m. to 8 p.m.
About Lotta Jansdotter
Heavily inspired by the Scandinavian landscape, as well as the urban landscape in San Francisco, Japanese gardens and foods, Lotta Jansdotter’s designs are fresh, simple, precise and inspired. Lotta launched her company out of her small San Francisco apartment in 1996, quickly establishing a strong grassroots following. Now, she works from her studio in Brooklyn, where she dreams up creative ideas for branded lifestyle products ranging from textiles to tabletop. She has published nine lifestyle and craft books that have been translated into eight languages. Lotta is building her branded collection in her specialty and home goods channels in collaboration with her agency, Moxie & Company. Recently honored as an “Arbiter of Style” by Christies, and featured on design and lifestyle blogs and press worldwide, Lotta’s creativity continues to thrive. To find out more, visit www.jansdotter.com.
SURYA ANNOUNCES RELEASE OF FALL 2013 CATALOG 10.18.13
Go-to customer resource introduces more than 1,000 fresh, on-trend products along with new accessory categories
CALHOUN, Ga. — Oct. 18, 2013 — Surya has announced the release of its fall 2013 catalog. The dynamic 704-page guide reflects the brand’s addition of 1,000+ new products, as well as several new categories, including mirrors, lighting and accent furniture. Designed to provide a centralized source for viewing rug and accessory options—including those items not available in the store—the catalog has become an indispensable tool that enables retailers and designers to help customers easily find products that meet their lifestyle needs.
More than 4,000 rug designs across multiple price points and constructions are highlighted in the catalog, along with over 1,000 coordinating accessory options, including significantly expanded pillow and wall decor offerings and new indoor-outdoor collections. Ease of navigation has been simplified in several ways. Rugs are now classified into 28 intuitive and easily identifiable styles, making it easy to locate products according to specific design aesthetics and preferences. And, a thoughtfully created visual index enables customers to search for products via category, color or designer.
The editorial portion of the catalog features 16 colorful trend boards to help initiate the design conversation while also providing valuable merchandising ideas. Engaging imagery, including inspirational room scenes, demonstrates how Surya’s range of coordinating accessories can seamlessly tie together a room to create visually engaging and on-trend looks that express personal style.
“At Surya, we are constantly working to improve the customer experience,” said Satya Tiwari, president, Surya. “In addition to introducing fresh new designs across all price points, our intuitive catalog presents a whole world of design possibilities through coordinated accessory stories that inspire customers to create fashion forward living spaces that are uniquely their own.”
The Surya catalog is also accessible digitally through Surya’s iPad® app and at www.surya.com/ecatalog.
SURYA DEBUTS LINE OF AREA RUGS AND THROWS INSPIRED BY TIMELESS DESIGNS OF AUSTRALIAN DESIGNER FLORENCE BROADHURST 10.18.13
Launch builds upon existing partnership with global brand
CALHOUN, Ga. — Oct. 18, 2013 — Surya will debut at High Point Market of an exclusive new line of rugs and throws based upon the designs of the late Australian designer Florence Broadhurst. Years ahead of her time, Broadhurst was a renegade in the design world known for the exotic and iconic patterns found throughout her expansive hand-printed wallpaper collection. These latest product introductions follow the launch this past spring of colorful, boldly patterned pillows from the Florence Broadhurst brand.
Featuring a range of classic motifs re-interpreted in both flat weave and hand tufted constructions, the Paddington and Mount Perry rug collections are inspired by Broadhurst’s adventurous spirit and impeccable eye for scale, pattern and color—evoking a contemporary, yet timeless, feeling. The lush new throw collection features antique lattice motifs in reversible knitted designs crafted of sumptuous 100 percent cotton.
“Stylistically ahead of her time, Florence Broadhurst’s influences were many and broad, and today reflect her ability to remain relevant and respond to divergent trends and tastes,” said Mark Smale, CEO, Signature Design Archive (SDA), managers of the licensing for Florence Broadhurst. “SDA is very careful in the selection of partners for Florence Broadhurst because of the standing and international importance of her design legacy. It is for this reason and Surya’s strong reputation in the industry that SDA are thrilled to be partnering with Surya to interpret Florence Broadhurst’s designs. We believe Surya’s new collections embody the energy, drama and diversity that Broadhurst came to espouse.”
Access to Florence Broadhurst’s drawing archive by select brands within both the home design market and fashion industry has enabled her legacy to live on. “We are excited to expand our partnership with the Florence Broadhurst brand through the addition of beautiful rugs and throws that showcase the designer’s unusual use of color and pattern to create modern looks with a decidedly vintage feel,” said Satya Tiwari, president, Surya. “Florence’s visionary, globally influenced motifs continue to be relevant today and we are pleased to be able to share these enduring and distinctive designs with our retailer and designer customers.”
Surya will also introduce a number of Asian-inspired and lattice motif pillows to its Florence Broadhurst pillow collection, which launched in April 2013.
The new Florence Broadhurst collections will be unveiled during the High Point Fall Market, taking place from Oct. 19 to 24. Market attendees are invited to explore the vibrant range at Surya’s flagship showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
About Florence Broadhurst
Born in rural Queensland, Australia in 1899, Florence Broadhurst was an accomplished singer and dancer, a renowned artist and owner of a successful wallpaper company that overtook the Australian market. An adventurous spirit, she spent her life exploring her creativity as she travelled the world – whether it be performing in India, establishing an arts school in China, opening her own dress shop in London or painting works of art back home in Australia.
SURYA PARTNERS WITH GLUCKSTEINHOME TO LAUNCH NEW RUG COLLECTIONS 10.15.13
CALHOUN, Ga. — Oct. 15, 2013 — Surya today announced that the company will launch an exclusive new line of rugs from the GlucksteinHome brand at the Fall 2013 High Point Market. Based on the luxurious yet accessible design approach of internationally-renowned interior designer Brian Gluckstein’s product company, GlucksteinHome, the new rugs will offer sophisticated and contemporary style at a mid-range price point.
GlucksteinHome’s collections for Surya feature an elegant and refined selection of medium pile, hand-tufted wool rugs. Although the aesthetic is decidedly modern, many designs recall traditional motifs. Rendered in a palette of rich neutrals, the collections are as much about texture as they are about color and pattern. The contemporary designs showcase clean lines and refined tones along with glamorous, streamlined Art Deco references to bring timeless elegance to today’s interiors.
“We chose to partner with Surya because of the company’s use of innovative technologies, as well as its strong reputation in the industry,” said Brian Gluckstein, interior designer and founder, GlucksteinHome. “In addition, Surya’s lifestyle-focused design philosophy and commitment to offering a range of accessory options designed to inspire people within their living spaces felt like a natural fit for GlucksteinHome.”
Gluckstein—who also designs furniture, tabletop, accessories and linens under the GlucksteinHome brand name—is a master of the updated classic, and his new collection for Surya aims to be as timeless as his other offerings. “Brian Gluckstein’s chic and effortless designs are a wonderful addition to Surya’s product portfolio,” said Satya Tiwari, president, Surya. “We are pleased to introduce to our customers this striking selection of rugs, which speaks to understated luxury and upscale appeal while emphasizing comfort and affordability.”
The GlucksteinHome for Surya rug collections will debut during the High Point Fall Market, taking place from Oct. 19 to 24. Market attendees are invited to explore the sophisticated collections at Surya’s flagship showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
GlucksteinHome is an affordable line of designer-driven home furnishings created by renowned interior designer Brian Gluckstein. Launched in 1999, GlucksteinHome offers a complete assortment of home furnishings including bedding, bath accessories, dinnerware, furniture, decor, patio and holiday. Designed with a collections approach, GlucksteinHome reflects the luxurious yet functional appeal of Brian Gluckstein's signature interiors with a variety of choices for home decorators. Each GlucksteinHome lifestyle collection is designed to reflect the customer's personal style. The line spans several lifestyle collections in styles ranging from traditional to modern. For more information, visit www.glucksteinhome.com.
SURYA TO INTRODUCE INNOVATIVE RUG LINE FROM EUROPEAN DESIGN FIRM PAPILIO 10.14.13
CALHOUN, Ga. — Oct. 14, 2013 — Home accessories brand Surya today announced that it will introduce a new line of novelty rugs from award-winning, Belgian-based design firm Papilio at High Point Market, taking place from Oct. 19 to 24. The rug collections, each of which features its own distinct and engaging “personality,” combine a unique design aesthetic with recycled materials and unexpected construction techniques to offer fashionable, eye-catching rugs that are as comfortable as they are stylish.
A trendsetter in the European novelty rug market, Papilio believes it is important to give used and discarded materials a second life. The company’s innovative rug designs incorporate exotic fibers such as bamboo, banana and camel wool, along with less common materials like newspaper, Indian saris and old denims, to provide a range of eco-conscious options. The rugs are grouped into lifestyle groups, which are divided into different price points within each lifestyle—making the collections accessible to a variety of consumers and exemplifying Papilio’s philosophy that “design doesn't have to be expensive.”
“Based on the depth of the Surya line, and the level of service the company provides to its expansive customer base, we believe that Surya will be a strong advocate for the marketing of our products within the U.S. while remaining true to the Papilio brand,” said Christophe Vervaeke, vice president of product development, R&D, Papilio. “Like Papilio, Surya is an innovator and is committed to offering its customers products across a range of lifestyles and price points to ensure that they always have access to the latest trends and designs.”
A recipient of a number of international design awards for its recycled rugs, including the Red Dot Design Award and Henry Van de Velde Design Award, Papilio has chosen to offer brand rights for its rugs in the U.S. exclusively to Surya.
“We are excited to partner with Papilio to bring to the U.S. market these stylish and trendsetting European rugs that not only convey a unique design aesthetic but also reflect concern for our environment and sustainability,” said Satya Tiwari, president, Surya. “Papilio’s inspired, forward-thinking approach to design is a natural match for Surya, and we look forward to offering these trend setting collections to our customers.”
Papilio collections making their debut at High Point include:
PEPPER – A spicy mix of trendy and hip rugs perfect for fun loving teenagers and the young at heart
PEONY – A collection of springtime blooms in countryside hues and pastel nuances
PRIDE – An elegantly colored and styled collection that conveys timeless sophistication
PURE – A stylish collection inspired by the natural beauty that surrounds us
PAINT – A stunning collection of rugs created from the artwork of acclaimed designers, Ann-Marie Jonckheere (JAM) and Arik Ventura
PLANET – A worldly flavored collection balanced with oriental, ethnic and baroque influences
High Point Market attendees are invited to explore the eclectic and novel collections at Surya’s flagship showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
SURYA PRESIDENT SATYA TIWARI TO RECEIVE 2013 JERRY GANS MEMORIAL AWARD 10.11.13
CALHOUN, Ga. — Oct. 11, 2013 — Surya today announced that company president Satya Tiwari has been named the recipient of the 2013 Jerry Gans Memorial Award by the Greater Metropolitan Home Furnishings Association (GMFA). The award is presented each year to an individual in the home furnishings industry who has provided distinguished service to the industry.
Since joining Surya as president in 2004, Tiwari has led the company to consistent year-over-year growth, reaching $64 million in revenues in 2012. Under his guidance, the brand has become a leading provider of rugs and home accessories recognized for its range of diverse product offerings across all price points. Committed to giving back, Surya actively participates in community outreach—supporting nonprofits East Meets West and the Akshaya Patra Foundation, which provide food and other life-changing resources for impoverished students across India and Vietnam.
“We are so pleased that Satya will be accepting the Gans award this year,” notes Andy Gans, for whose father the Award is named. “Satya is widely respected in the home furnishings community, not only for his ability to run a profitable business, but also for being a good friend to his suppliers, and a role model to his employees. His leadership is reflected in the way Surya is perceived in the industry and by its customers.”
“I am truly honored to receive the Jerry Gans Memorial Award,” said Satya Tiwari, president, Surya. “I share this award with our Surya team members who all work very hard each day not only to provide our customers with the most on-trend and innovative products but also the best service possible. On behalf of Surya, I thank the Greater Metropolitan Home Furnishings Association for this important recognition.”
Tiwari will be presented with the award at the GMFA Dinner and Dance, which will be held on Saturday, Dec. 7, 2013 at The Palisadium in Cliffside Park, N.J.
The Greater Metropolitan Furnishings Association is a not-for-profit organization designed to foster, promote and protect the interests of retailers, representatives, designers, manufacturers, and service related industries in New York, New Jersey and Connecticut. An affiliate of the representatives’ association IHFRA, GMFA works to foster a spirit of mutual respect and esteem among members in the home furnishings industry, hosts networking and social events, educational seminars, provides valuable discounts and is a voice for industry interests on national, regional and local levels.
About the Jerry Gans Memorial Award
The Jerry Gans Memorial Award is given in recognition of an individual who has distinguished himself/herself with deeds and service to the industry. This award was established in the name of Jerry Gans who gave honor and dignity to his profession.
SURYA EMPLOYEES RUN "MILES FOR MEALS" TO HELP FEED THOUSANDS OF CHILDREN LIVING IN RURAL INDIA 10.09.13
CALHOUN, Ga. — Oct. 9, 2013 — Surya today announced that the company’s Miles for Meals initiative has raised more than $38,000 for Akshaya Patra, one of the world’s largest NGO-run school lunch programs. On Sunday, Oct. 6, 24 Surya employees ran in the Allstate Atlanta 13.1 Marathon to raise funds for the charitable organization, which serves a freshly prepared, nutritious lunch each day to more than 1.3 million children throughout rural India. The program not only helps to reduce hunger and malnutrition, but also provides an incentive for children to attend school.
In 2012, Surya’s president, Satya Tiwari, who himself grew up in a small village in Northeastern India, saw the opportunity to make a difference in the lives of impoverished children and their families and donated $250,000 on behalf of Surya to Akshaya Patra. As a result, thousands of children living in rural Indian villages were given access to healthy meals for an entire year.
The “Miles for Meals” program was launched soon thereafter to help raise additional funds for the organization via participation in a half marathon event. Fifteen Surya employees participated in the inaugural Miles for Meals run in 2012, raising $29,000 to feed more than 1,900 children for the coming year. Backed by the generous support of friends, family, customers and the local community, Surya employees once again ran “with a purpose,” exceeding the program’s 2013 fundraising goal of $35,000 by more than $3,000 to date, providing over 2,500 children with lunchtime meals during the next year.
“Hunger should never be a barrier to education,” said Satya Tiwari, president, Surya. “I extend my heartfelt thanks to each and every person who has contributed their time and money to benefit this important cause. Together, we are able to positively impact the lives of thousands of children and the communities in which they live, one meal at a time.”
In response to the strong outpouring of support for Miles for Meals, Surya has increased this year’s fundraising goal to $40,000 and will continue to accept donations through the end of October. It costs just $15 to feed a child for the entire school year. To learn more about the work of Akshaya Patra and the Miles for Meals program, visit www.razoo.com/story/Surya2013.
SURYA TO UNVEIL MIRROR AND LIGHTING COLLECTIONS AT HIGH POINT MARKET 10.04.13
Introductions are latest in brand’s continued expansion into new home accent categories
CALHOUN, Ga. — Oct. 4, 2013 — Surya will debut mirror and lighting collections at the company’s flagship showroom, Showplace 4100, during the High Point Fall 2013 Market. The introduction of the two new product lines builds upon the launch this past spring of an upholstered accent furniture collection based on the brand’s best-selling flat weave patterns.
Featuring a range of inspired designs available in multiple color palettes, textures and finishes, these latest additions to Surya’s product portfolio complement the brand’s existing offerings—including an extensive range of rugs, pillows, poufs, throws and art—to simplify the selection of accessories for today’s modern living spaces.
“With the entry into mirrors and lighting, we are able to offer our retail and designer customers an even wider selection of on-trend and relevant home decor products while streamlining the shopping experience,” said Lynne Meredith, vice president of product development. “Our expansion into these categories is part of our strategy to develop a fully coordinating product portfolio that corresponds with a variety of lifestyles and home decor preferences—enabling customers to easily design a complete room that reflects their individual style.”
Surya’s mirror collection includes an assortment of decorative frames, available in a variety of finishes and both beveled and non-beveled designs. The company will also offer a custom mirror program that enables customers to “design” a one-of-a-kind mirror, which is then hand cut in the U.S.A. Surya’s inaugural lighting collection is comprised of a selection of eye-catching decorative table lamps in a range of colors and styles that will add warmth and ambience within any space.
“Our core focus at Surya is to constantly improve the customer experience by providing always fresh and relevant home accessories that come together seamlessly to create inspired living environments,” said Satya Tiwari, president, Surya. “The addition of these two new product lines, together with coordinating ceramics, was a natural extension as we address our customers’ desire for a wider array of home decor offerings across all price points, while delivering the quality and signature style for which the Surya brand has become known.”
Market visitors are invited to explore these inspired new collections—as well as all of Surya’s colorful new introductions—during High Point Fall 2013 Market in the brand’s Showplace 4100 flagship location. The Surya showroom will be open daily from 8 a.m. to 8 p.m.
SURYA TO HOST MULTIPLE EVENTS DURING FALL 2013 HIGH POINT MARKET 9.26.13
Dynamic line up of events includes home decor discussion with designer and HGTV host Candice Olson
CALHOUN, Ga. — Sept. 26, 2013 — In celebration of the introduction of hundreds of new products and the launch of new lighting and mirror lines, Surya will host several fun and informative events at its showroom during this fall’s High Point Market. Each event has been thoughtfully planned to share the latest trends in home decor and accessories while providing market participants with a relaxed, interactive venue in which to learn and exchange ideas.
Surya’s event line up kicks off in Showplace 4100 on Saturday afternoon with a special presentation by Candice Olson followed by a festive party on Sunday evening celebrating the debut of the company’s fall collections. Noteworthy events include:
Coordinating a Room: A Conversation with Candice Olson | Saturday, Oct. 19 at 2 p.m. – Candice Olson will recount several recent home decorating projects and how she applied thoughtful design to transform once ordinary living spaces into rooms that speak of style and sophistication.
Social Media Success in the Home Decor Industry | Sunday, Oct. 20 at 4 p.m. – A panel of industry thought leaders will discuss the evolving role of social media in the home decor and interior design space.
Fall Showroom Celebration | Sunday, Oct. 20 at 6 p.m. – Market participants will have the chance to explore the newest styles in home accessories while enjoying an open bar and hors d’oeuvres, along with a DJ and dancing.
Colormix™ 2014 | Tuesday, Oct. 22 at 2 p.m. – Drawing influences from fashion, science, nature, pop culture and global traditions, Sherwin-Williams introduces colormix 2014, which captures colors that inspire creativity and design in today's world. The four-palette collection provides design professionals with a guide to help them define the moods they want to create and select colors for projects. (0.1 CEU credit)
Merchandising Tour | Daily at 11 a.m. – Surya team members will showcase the company’s integrated merchandising solutions and discuss how effective use of displays can increase store revenue.
Trend Walk | Daily at 1 p.m. – Surya’s product designers will provide a tour of the Surya showroom as they share their design inspirations and the latest buzz in home decor trends.
“We are focused on bringing to retailers, designers and, ultimately, the end consumer, the most up to date and on-trend products across all price points,” said Satya Tiwari, president, Surya. “In the past year alone, we have nearly doubled our rug design offerings while also expanding into several new home accessory categories—including accent furniture, lighting and mirrors. We look forward to unveiling our latest fashion-forward products to market attendees while also providing a place where they can relax and enjoy some downtime amidst busy market schedules.”
This fall’s market marks the second consecutive year that Surya showroom visitors will have the opportunity to listen to Candice Olson present her signature approach to design. “Candice’s unique vision and timeless yet modern designs complement our rug and accessories offerings while resonating strongly with our retail and design customers,” said Lynne Meredith, vice president of product development, Surya. “We’re pleased that we can provide a forum in which market attendees can hear firsthand how Candice translates her exceptional understanding of color and design into beautifully transformed living spaces.”
In addition to scheduled events, Surya will offer a complimentary hot, catered breakfast and lunch each day, as well as hors d'oeuvres and cocktails each evening. Market attendees can also register to win a $200 daily cash giveaway by visiting www.surya.com/market-events/.
SURYA NAMES LYNNE MEREDITH VICE PRESIDENT OF PRODUCT DEVELOPMENT 9.18.13
CALHOUN, Ga. — Sept. 18, 2013 — Surya has named Lynne Meredith vice president of product development. In her new role, Lynne will manage design and product development for Surya’s expansive range of rugs, as well as for the company’s growing home accessories offerings, including pillows, poufs, throws, art and accent furniture.
With a lifelong passion for textiles, Lynne has spent 25 years designing and overseeing global sourcing and overseas manufacturing processes within the fashion and home textiles markets. Prior to joining Surya, she served in leadership roles within design and development for global companies such as Trade AM International and Kingfisher Group, during which time she traveled extensively in India and China.
“Lynne brings a wealth of knowledge and industry expertise to our company,” said Satya Tiwari, president, Surya. “Her in-depth understanding of textile and rug construction, along with a highly refined sense of color, texture and pattern and ability to anticipate design trends, will enable us to offer even more innovative and fashion-forward products to meet the needs of our customers.”
With a focus on bringing to market the most inspired and relevant products across all price points, Surya has been increasing significantly its investment in product development. In the past year alone, the company expanded its rug designs from 2,000 to 4,000 while also launching a new accent furniture collection.
“We are committed to building a comprehensive product range within the home accents category that is coordinated and easy for the customer to shop,” said Lynne Meredith. “To support this effort, we have assembled a robust design team that is working directly with our customers to anticipate trend and color forecasts and to introduce consistently fresh and highly livable designs that work seamlessly with today’s diverse lifestyles.”
SURYA TO EXHIBIT FOR FIRST TIME AT 2013 INTERNATIONAL CASUAL FURNITURE AND ACCESSORIES MARKET 9.13.13
Company introduces more than 200 new indoor-outdoor products, including launch of outdoor art collection
CALHOUN, Ga. — Sept. 13, 2013 — Surya will be exhibiting for the first time at the 2013 International Casual Furniture and Accessories Market (Casual Market) to be held Tuesday, Sept. 17 to Friday, Sept. 20 at The Merchandise Mart in Chicago. Surya will spotlight its expansive range of indoor-outdoor home accessories, which includes hundreds of rug and pillow options, as well as more than 70 poufs and a recently added indoor-outdoor art collection. Available in a broad spectrum of colors, textures and styles, these versatile products are designed to resist the elements while adding ambience to outdoor living spaces.
Outdoor living areas increasingly have become extensions of the home. According to findings of the American Institute of Architects’ 2013 Home Design Trends Survey, homeowners are continuing to invest in their properties, both by adding to existing outdoor living areas and by blending indoor and outdoor spaces. This trend has driven the need for fashionable, durable exterior home accessory solutions that are both functional and inviting.
“As the line blurs between indoor and outdoor living spaces, homeowners expect their outdoor environments to provide style and comfort, to have more of the feeling and function of an indoor space,” said Satya Tiwari, president, Surya. “The expansion of our indoor-outdoor product offering enables us to provide our designer and retail customers with the convenience of a single source for both indoor and outdoor home accessories while also providing impactful training, merchandising and display solutions that facilitate the successful marketing and selling of home accessories.”
Surya introduced its first collection of indoor-outdoor products in 2007. The brand’s offerings in this area have continued to evolve and now include a collection of indoor-outdoor art. Suitable for use in covered outdoor environments, this new art collection spans a range of motifs - including colorful seaside scenes, maps and whimsical designs - to infuse casual comfort into both classic and contemporary outdoor spaces. Also introduced recently is a new outdoor rug pad designed to increase rug longevity.
Casual Market attendees are invited to visit Surya at Booth #8-4055 to explore the latest trends and colorful product introductions in indoor-outdoor accessories.
Click here to see product images for new introductions at Casual Market.
SURYA RUGS FEATURED IN MERCEDES-BENZ STAR LOUNGE DURING MERCEDES-BENZ FASHION WEEK NY 9.12.13
Rugs from leading home decor brand add sophistication and style to popular backstage gathering spot for celebrities, designers and Mercedes-Benz VIPs
CALHOUN, Ga. — Sept. 12, 2013 — Surya has announced that several of the brand’s rugs are prominent fixtures in the Mercedes-Benz Star Lounge at Mercedes-Benz Fashion Week, being held from Sept. 5-12 in New York City. The lounge, located backstage at the Lincoln Center for the Performing Arts, has been hosting a number of notable guests—including Heidi Klum, Lil’ Kim and the Jonas Brothers—throughout the weeklong fashion event.
Designed by the team at Wesley Cadle, Inc., in partnership with Architectural Digest, the lounge spotlights a mix of glamour and gilded gold that includes hand painted panels from China, transitional furniture and luxurious accessories. Three of Surya’s rugs from the Antolya Collection are featured in the lounge. Hand knotted in India with semi-worsted New Zealand wool, the antique-wash rugs recreate a popular design from medieval-era Persia.
“Rugs by Surya are the finishing touch to the Mercedes-Benz Star Lounge at Mercedes-Benz Fashion Week,” said Wesley Cadle, president, Wesley Cadle, Inc. “This aged collection of rugs looks antique even though the rugs are brand new.”
“Surya is constantly looking at the latest trends in fashion as a source of inspiration when developing our rug and accessory designs,” said Satya Tiwari, president, Surya. “Fashion has always influenced home decor and those worlds are becoming increasingly entwined. We are honored to be a part of Mercedes-Benz Fashion Week and to help bring to life with our Antolya rugs the inspired vision that Wesley Cadle and Architectural Digest created for the Mercedes-Benz Star Lounge.”
Mercedes-Benz Fashion Week, recognized internationally as the world’s stage to introduce the latest developments in leading edge fashion to the global fashion industry, draws hundreds of thousands of fashion fans to New York City each year.
SURYA NAMED TO INC. 500/5000 LIST FOR THIRD CONSECUTIVE YEAR 8.27.13
Leading home decor brand featured on Inc. Magazine's list of fastest growing U.S. companies with three-year sales growth of 118 percent
CALHOUN, Ga. — Aug. 27, 2013 — Surya has been named to the 2013 Inc. 500/5000 list, an exclusive ranking of the nation's fastest growing privately-held companies. The company secured a spot for the third straight year, joining a number of other high-caliber organizations, including HubSpot, Marketo and LivingSocial.
A major player within the $4 billion U.S. retail rug market, Surya has realized double-digit revenue growth year over year since 2004, reaching $64 million in revenue in 2012. This steady growth is especially notable amidst the persistent economic challenges experienced during the past several years. As a result of the company’s fresh and inspired designs, Surya has become the home accessories partner of choice for the retail, design and hospitality segments, with 75 percent of large furniture retailers currently selling Surya products to their customer base. Surya is ranked 2,884 on this year’s Inc. 500/5000 list.
“Surya is constantly searching for new ways to grow sustainably and better serve our customers, and our growth reflects that commitment,” said Satya Tiwari, president, Surya. “We work diligently to anticipate the market’s needs and reinterpret new trends into novel and relevant décor solutions that consistently yield high economic value for our customers. We are honored to be listed with other great companies focused on ongoing innovation and success.”
Focused on providing its customers with access to the widest range of rug and accessory designs possible, Surya introduces thousands of new products annually. In 2013, the company expanded into accent furniture and is actively exploring entry into related home accent categories to simplify shopping and merchandising for its design and retail customers. Surya partners with a number of top talents, including HGTV host Candice Olson and fashion designer Peter Som, as well as emerging designers, to bring to market unique and on-trend designs across all lifestyle categories and price points.
The 2013 Inc. 500/5000 list is ranked according to percentage revenue growth from 2009 to 2012. To qualify, companies must have been founded and generating revenue by March 31, 2009, and must have generated at least $2 million in revenue in 2012. Additionally, they had to be U.S.-based, privately held, for profit and independent—not subsidiaries or divisions of other companies—as of Dec. 31, 2012.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.
See Surya’s Inc. 500/5000 company profile
SURYA TO LAUNCH INNOVATIVE NEW VIGNETTE DISPLAY SYSTEM DURING SUMMER MARKETS6.28.13
CALHOUN, Ga. — June 28, 2013 — Home accessories brand Surya is pleased to announce the unveiling of a first-of-its-kind vignette display system proven to increase rug sales by up to 4 times. Surya Complements provides retailers an innovative, space-conscious way to showcase rugs from the company's vast selection of styles and constructions in the context of a complete room display. This smartly designed floor handle holds up to six 18"x18" rug swatches that complement the style and color palette of other items in a vignette. The display will make its official debut during the upcoming Atlanta and Las Vegas Markets.
Building upon the brand's popular 18" display programs and designed to maximize ROI on vignettes, this powerful merchandising tool creates an immediate opportunity for the sales associate to engage consumers in an accessory discussion at the key point of upholstery purchase. With this easy-to-use display, consumers are given instant access to up to six complementary rug designs, increasing the likelihood of an incremental sale. The display is available to retailers in four distinct configurations based on the key factors that consumers shop by: color, pattern, price and upholstery.
"Our retailers are looking for innovative and intuitive ways for their customers to 'connect the dots' in selecting furniture and coordinating home accessories. Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings – all in a fully integrated package," says Surya President Satya Tiwari. He adds: "Studies show that retailers that provide consumers with a complete room solution experience higher customer satisfaction and loyalty. Surya Complements makes this process easier."
Visitors to the upcoming summer markets are invited to stop by to explore this new display system. Atlanta International Gift & Home Furnishings Market - Suite 11-A-1, July 10 – July 17. Las Vegas Market - New showroom C400 – July 29 – August 2. Showroom hours – 8 a.m. to 8 p.m. daily.
SURYA'S SOM-7713 DESIGN FEATURED IN CASUAL LIVING AS 'PRODUCT OF THE DAY' 6.21.13
A colorful, large-scale botanical design adorns this indoor/outdoor rug from the Storm Collection by Surya, hand-hooked in China of 100% polypropylene.
Click here for more details about this design.
SURYA TO OPEN EXPANSIVE NEW LAS VEGAS SHOWROOM AT SUMMER MARKET 5.29.13
CALHOUN, Ga. — May 29, 2013 — Surya recently announced the expansion of its Las Vegas Market presence. Launching during Summer Market at the end of July, the home accessory brand will move from its B370 location to a greatly expanded location at C400. The new 30,447 square foot space will provide the company with a 400% expansion from its previous showroom location.
"International Market Centers is delighted to support this significant expansion and line extension in Las Vegas,” said Bob Maricich, CEO of IMC. “A long-time partner in both Las Vegas and Highpoint, Surya has built a dynamic and influential brand in the home decor industry, and their prominent position on C4 serves to anchor the launch of this new floor of leading home décor suppliers. We look forward to partnering with Surya to expand and strengthen their reach in the Western United States now and in the future."
“We’re very excited to be an integral part of International Market Center’s vision for developing C4 into a home decor destination. Through this move, we will be able to create an exciting venue to share Surya’s full range of offerings with our West Coast customers. The additional space also affords us the opportunity to utilize certain areas of the space to showcase innovative new concepts to merchandise and display a diverse range of home décor products,” noted Surya President, Satya Tiwari. He goes on to add, “We know that time is often limited for Market visitors and this transition to Building C’s 4th floor brings us in close proximity with several of our customers’ other key suppliers – saving them valuable time. Our ultimate goal is to offer acomprehensive shopping experience for our customers; providing both a complete home accessory resource and concepts for impactful retail merchandising and display."
"Through special events, complimentary meals and cocktails, we also endeavor to create a ‘home away from home’ for visitors to our showrooms – a venue not only to explore the latest design trends and product introductions but also a place to relax, recharge and connect with others in the industry,” says Tiwari.
Las Vegas Market visitors are invited to explore all the latest trends and colorful product introductions from Surya at the launch of its expansive new C400 showroom during Summer Market, taking place July 29th through August 2nd, 2013. The home accessory brand will release details on its comprehensive schedule of Summer Market events in the next few weeks.
FURNITURE RETAILERS USE ACCESSORIES TO HELP DRIVE SALES 5.21.13
Surya's president Satya Tiwari (standing, left) moderated a panel discussion with buyers and merchandisers from Belfort Furniture, Hill Country Furniture/Ashley Home Stores, and HW Home in Surya's High Point showroom last month.
Click here to read full article.
This article was featured in Home Accents Today, Published on 05.21.2013
SURYA PARTNERS WITH HIGH-END DESIGNERS ON HOME COLLECTIONS 5.17.13
Over the past couple of months, home accessories brand Surya has been announcing exclusive collections with high-profile designers such as Florence Broadhurst, Florence de Dampierre, Peter Som, Kate Spain, Malene B and many others.
Broadhurst, a renowned designer from Australia, created an exclusive line of pillows from her archival designs, inspired by her world travels, passionate love of art and colorful personality. While fashion designer, Som, artfully translated key elements of his popular apparel collections into a series of rug designs...Read full article
This article was featured in The Editor at Large, published 05.17.2013
LA-Z-BOY RECOGNIZES SURYA AS VENDOR PARTNER OF THE YEAR FOR ITS OUTSTANDING SERVICE PLEDGE 4.23.13
CALHOUN, Ga. — April 23, 2013 — La-Z-Boy, one of the world's leading residential furniture producers and retailers, recently recognized home accessories brand Surya, with the Vendor Partner of the Year Award during the company's Vendor Appreciation Dinner that took place on April 17th, 2013, in High Point, NC. This annual event brings together key vendors who support La-Z-Boy in the goal of helping its customers to Live Life Comfortably. In lieu of giving a plaque to Surya, La-Z-Boy contributed $500 to Surya's philanthropic partner, the Akshaya Patra Foundation, a life-changing meal program that feeds 1.3 million underprivileged children daily in schools across India.
"Our Vendor Partner of the Year Award is the highest recognition the La-Z-Boy Retail Division bestows on our vendor partners," said Dan King, Vice President Retail Division, La-Z-Boy Inc. "Surya earned this honor through consistent execution of our customers' orders, teaming up with our buyers to stay relevant in the market place and by having strong sales performance. In addition, we were very impressed with Surya's commitment to philanthropic efforts and helping those who are less fortunate. We feel very thankful to have a world-class team like Surya helping La-Z-Boy Retail to delight our clients."
Surya's association with La-Z-Boy has grown over the years, and this latest recognition solidifies the long-standing relationship between the two. "We're extremely honored to receive this award from a retailer like La-Z-Boy - a brand that consistently shows such commitment and attentive service to its customers. It reaffirms that the passion we put behind our products and services can directly translate to shopper satisfaction," said Surya President, Satya Tiwari. "This honor also further strengthens our commitment to customer service and our ongoing efforts to develop training and sales tools that simplify the rug and accessory shopping experience."
Surya is currently showcasing its latest product introductions at High Point Spring Market 2013, running through April 25th. All Market visitors are invited to stop by the brand's Showplace 4100 flagship location to explore all of its colorful new styles.
Headquartered in Monroe, Michigan, La-Z-Boy has been one of the world's leading residential furniture producers for 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home.
SURYA INTRODUCES UPHOLSTERED ACCENT FURNITURE COLLECTION 4.21.13
CALHOUN, Ga. — April 21, 2013 — Home accessories brand Surya announces the launch of its first upholstered accent furniture collection. The spirited new range has made its debut at the company’s flagship showroom, Showplace 4100, during the High Point Spring 2013 Market, April 20 – April 25. A natural extension of the brand’s popular pouf collection, the 50+ piece series is the brand’s initial foray into this growing category.
Hand made in India and retail-priced from $199 to $1,499, the broad range of ottomans, benches and foot stools showcases a myriad of colorful styles. The wool upholstery for the new collection takes its design cues from some of Surya’s best-selling flat weave patterns including bold stripes, geometrics, medallions, chevron and houndstooth.
“Our goal is to be the retailer and designer’s one-stop shop for home accessories. We understand that rugs, pillows and other accessories are often the place where the consumer gets to experiment with a new style or color trend that may be too much of a financial commitment in a large furniture piece. Continuing to expand our offerings into small upholstered goods felt like the next logical step in offering a full range of options to our customer,” says Surya President, Satya Tiwari.
Market visitors are invited to explore this thoughtfully designed collection – as well as all of Surya’s colorful new introductions, during High Point Spring Market 2013, running through April 25 in the brand’s Showplace 4100 flagship location.
SURYA PARTNERS WITH FASHION DESIGNER PETER SOM ON CONTEMPORARY RUG COLLECTION 4.19.13
CALHOUN, Ga. — April 19, 2013 — The lines between fashion runway and home decor converge in a sophisticated new collection designed by fashion designer Peter Som in collaboration with home accessories brand Surya. Som has artfully translated key elements of his popular apparel collections into a stunning series of rug designs that will appeal to anyone with a chic, contemporary aesthetic. This new range will be an extension of what he is best known for in the world of fashion – bold patterns and intense palettes, unified through a modern approach to design.
Som says he could not be happier with his collaboration with Surya – noting that the finished pieces are exactly as he had envisioned. “I'm thrilled to partner with Surya on this new collection, because it has enabled me to bring my signature runway prints and patterns to a new area of home decor,” says Som. He also adds “Paired with Surya's renowned expertise, the resulting collection is whimsical, timeless, pretty, and above all, fun. These rugs are the perfect exclamation point to any room.”
“We understand the enormous influence that the fashion industry has on the world of home decor. The way that consumers dress and choose to style their homes are integrally linked – with those ties growing stronger each year. Our new partnership with Peter Som is a reflection of this trend,” says Surya President, Satya Tiwari. He went on to add that “Peter’s reinterpretation of the vivid color palettes and contemporary style synonymous with his runway collections is sure to be a natural fit for the Surya home fashion customer.”
Market visitors are invited to explore all of Surya’s latest introductions during the upcoming High Point Spring Market 2013 taking place from April 20 – 25 in the brand’s Showplace 4100 flagship location.
About Peter Som
Originally from San Francisco, fashion designer Peter Som credits his design aesthetic largely to the influence of his architect parents and the eclectic atmosphere of the Bay Area. He attended the Parsons School of Design - where he received the prestigious Isaac Mizrahi Gold Thimble Award. After graduation, Som worked at the fashion houses of both Bill Blass and Tommy Hilfiger. The New York City-based designer launched his own eponymously named line in 2001 – a brand that quickly became known for its thoughtful pairings of bold, bright prints with classic touches, a combination that resonated strongly with the confident, stylish women that have become the core of his customer base. Among his devotees include First Lady Michelle Obama and actresses such as Keira Knightley and Scarlett Johansson. Som first delved into home fashion when he launched a line of bedding with home linens company Sferra in 2011. His collaboration with Surya further expands his foray into decor, with a contemporary range of rugs and coordinating pillows – all with his stylish, confident customer in mind.
SURYA SET TO DEBUT FRENCH-INSPIRED COLLECTION BY FLORENCE DE DAMPIERRE 4.18.13
CALHOUN, Ga. — April 18, 2013 — Interior designer, author and product designer Florence de Dampierre will partner in a new collaboration with home accessories brand Surya to create a collection of historical decorative motif-inspired rugs. A Parisian native, her aesthetic is heavily influenced by French design and cultural reference points. Her expertise as a historian all contribute to her Surya collection, which offers a simplified twist on classic French design.
"I look to the past to create modern interpretations of classical designs,” says De Dampierre. “By using colors in unexpected ways, I inject whimsy and form that is pleasing to the eye and comfortable in the home. I am pleased to be associated with Surya, one of the world's leading manufacturers of high quality rugs at affordable prices."
“We are delighted to have Florence de Dampierre joining our team of talented design collaborators,” says Surya President Satya Tiwari, “The fresh approach of her French-inspired collection brings to the marketplace an aesthetic that feels incredibly current while maintaining a nod to classicism.”
The collection will make its debut during the upcoming High Point Spring Market 2013 taking place April 20 – 25. Surya will host a Designer Spotlight event for Dampierre on Monday, April 22 beginning at 4 p.m. in the company’s flagship location, Showplace 4100, where this arbiter of French style will share her the inspirations behind the sophisticated range with retailers and designers. All Market visitors are invited to explore this beautiful collection and the rest of Surya’s broad spectrum of new product introductions.
About Florence de Dampierre
Interior designer, decorative arts historian, and product designer Florence de Dampierre is the owner of Florence de Dampierre Design, with offices in New York City and Litchfield, Connecticut. A former contributing editor of the much loved House & Gardenmagazine, de Dampierre is also the author of several books, including The Best of Painted Furniture, The Decorator, Chairs: A History, and For French Chic: The Art of Decorating Houses. Her latest book, Walls, details how to use wood paneling, stenciling, wallpaper and other techniques as design elements within the living space. De Dampierre pairs her historical knowledge of interior design and décor with the sophistication of her French roots to craft a thoughtful range of rugs and pillows for Surya that complement the personal aesthetics of many different types of consumer.
SURYA PARTNERS WITH THE ESTATE OF LEGENDARY AUSTRALIAN DESIGNER FLORENCE BROADHURST 4.17.13
CALHOUN, Ga. — April 17, 2013 — Home accessories brand Surya is pleased to announce an exclusive new line of pillows inspired by the archival designs of the late Australian designer Florence Broadhurst. Her elegant patterns considered ground-breaking decades ago, now convey a look that’s both contemporary and timeless. Surya has been expanding its pillow offering and the introduction of this designer pillow gives designers and retailers a fresh aesthetic for this category.
Broadhurst was known for the bold patterns of her extensive wallpaper collection – inspired by her world travels, passionate love of art and colorful personality. “Florence Broadhurst was one of the most pioneering designers of the 20th century and her vast library of work continues to be as relevant today as when she first created them,” says Surya President Satya Tiwari. “We are delighted to have the opportunity to partner with Florence’s estate to bring some of her most beautiful designs to life again through a new series of colorful, boldly patterned pillows.”
The Broadhurst Pillow Collection for Surya is scheduled to make its debut during the High Point Spring Market taking place on April 20-25, 2013. Market visitors are invited to explore the stand-out style of this colorful new range at the home accessory brand’s flagship showroom, Showplace 4100.
About Florence Broadhurst
Born in rural Queenlands, Australia in 1899, Florence Broadhurst was an accomplished singer and dancer, a renowned artist and owner of a successful wallpaper company that overtook the Australian market. An adventurous spirit, she spent her life exploring her creativity as she travelled the world – whether it be performing in India, establishing an arts school in China, opening her own dress shop in London or painting works of art back home in Australia.
Considered by many to be ahead of her time, it is not surprising that her bold, globally inspired patterns are still a source of design inspiration for designers today. Even after her death in 1977, her work lives on. Broadhurst’s drawing archive is now being used to create materials for the fashion industry as well as pieces for the home design market, including a new collection of pillows for Surya.
SURYA ANNOUNCES NEW PARTNERSHIP WITH APARTMENT THERAPY 4.12.13
CALHOUN, Ga. — April 12, 2013 — Surya is pleased to announce a new partnership with Apartment Therapy, one of the leading lifestyle websites focused on the world of interior design and home decor. Surya and Apartment Therapy will be collaborating to provide exclusive in-depth reporting of the upcoming High Point Market. Coverage will include new product introductions, designer interviews and trend reports on the latest in color and design. Apartment Therapy will also live-tweet the market on Twitter at @apttherapy.com.
Apartment Therapy founder, Maxwell Ryan, will launch the new partnership with an appearance in the Surya showroom, Showplace 4100, on Sunday April 21 at 4 p.m. for “5 Inspirations for Small Spaces” – where he’ll share useful tips for creating impactful rooms where space is a key concern. "We're delighted to be partnering with Surya for "Live from High Point!", our first ever real-time social media High Point coverage. To kick off, I'll be presenting my latest book Big Book of Small, Cool Spaces, and inviting you all to join me for drinks in the Surya showroom," said Ryan. The first 25 guests at the event will receive autographed copies of this best-selling book.
“There’s a strong current of self-empowered design that Apartment Therapy has nurtured in online users that are passionate about home decor. With its focus geared towards larger metropolitan areas throughout the US, our partnership with the site provides a great opportunity for it’s highly engaged users to discover and explore Surya’s offerings – a range with one of the broadest assortments of rugs and coordinating pillows, poufs, throws and wall art in the industry,” says Satya Tiwari, President of Surya.
High Point market visitors are invited to join Surya and Maxwell Ryan for this exciting and informative event. Check back often for new Surya content updates to the Apartment Therapy site over the coming weeks.
About Apartment Therapy
Apartment Therapy is built on the premise that a calm, healthy beautiful home is a necessary foundation of happiness and success in the world. The site’s mission, to help people make their living spaces more aesthetically pleasing, healthier and better organized by connecting them to a wealth of resources, ideas and community online. They believe these basic elements of a good home don’t require large amounts of money or space – merely inspiration, connection to the proper resources and the motivation to make a change.
SURYA LAUNCHES "INSPIRED HOME SWEEPSTAKES" ON PINTEREST 4.11.13
CALHOUN, Ga. — April 11, 2013 — Beginning now through May 12, 2013, Surya invites customers and Pinterest users to enter for a chance to win a Surya rug and home accessory package of their choosing from themes inspired by travel, fashion or nature. The sweepstakes theme is aligned with Surya’s High Point Market inspiration-themed campaign – which highlights the creative inspirations behind many of Surya's products.
This is the home décor brand’s first “Pin It to Win It” sweepstakes. Itsobjective is to recognize the important role that inspiration plays in the design process, while also driving overall brand awareness. Entrants must create an ‘Inspired Home’ board on Pinterest and pin the featured accessory package they would like to win from Surya’s Inspired Home Sweepstakes board as well as three of their other favorite products from Surya’s Pinterest page or website.
“We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways,” says Surya President Satya Tiwari. He also adds “We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process”
Surya’s Pinterest page, launched last year, features over 50 design boards – organized by colors, trends, rooms and designers. The company has over 2,800 followers.
More details on the Inspired Home Sweepstakes are available at www.surya.com/inspiredhomesweepstakes/.
SURYA ANNOUNCES LAUNCH OF COLORFUL NEW RUG & PILLOW COLLECTION WITH DESIGNER KATE SPAIN 4.09.13
CALHOUN, Ga. — April 9, 2013
— Surya is pleased to announce the launch of Kate Spain’s premier collection of colorful area rugs and coordinating pillows. The new range will debut at the upcoming High Point Market, April 20 - 25, at the company’s Showplace 4100 location. Spain will walk through the collection and share her personal inspirations at a Designer Spotlight event on Sunday, April 21 at 2 pm.
Known for her exuberant color sense and hand-drawn garden-inspired aesthetic, Kate Spain brings a diverse range of influences to her collaboration with Surya. “I’m grateful to be working with Surya’s amazingly talented team. The collection we’ve created pivots on new, organic forms from vibrant ancient cultures and places,” explains Spain. “The Seville
rugs evolved from my pottery work in Spanish majolica and from my delight in ceramic tiles from the old and new worlds. The Cuzco
designs pick up on the explosive colors and ikats in the vibrant woven arts of the Central Andes. The Rivoli
series is inspired by the lacework of Ireland and France. The Marseilles
designs pay homage to the Mediterranean port's leafy boulevards and gardens.”
“Kate Spain’s new collection harmoniously blends the serenity of nature with the vibrant colors and patterns of diverse global cultures,” says Surya President Satya Tiwari. “She delivers a uniquely modern sensibility to the range, with a show-stopping palette that I know our retailers and the design community will love.”
Market visitors are invited to join Kate and the Surya team in celebrating the launch of this spirited new collection during the Designer Spotlight event, beginning at 2 p.m. on Sunday, April 21 at the brand’s Showplace 4100 location.
About Kate Spain
After graduating from the Rhode Island School of Design, Kate Spain designed books for Simon and Schuster as well as children’s accessories. In 2008, her passion for art and design fueled the creation of her own brand, Kate Spain. The Connecticut-based designer works with leading manufacturers to create surface design for a thoughtfully developed range of products including tableware, stationery, textiles, and now a spirited new collection of area rugs and pillows for Surya.
SURYA ANNOUNCES EVENTS FOR HIGH POINT SPRING MARKET 4.07.13
CALHOUN, Ga. — April 7, 2013 — Rug and home accessories brand Surya announces its schedule of showroom events for the upcoming High Point Spring 2013 Market. This year's theme, Be Inspired, will be explored through a series of design events and training – as well as themed merchandising displays spotlighting the latest colorful trends.
“Surya continues to raise the bar when it comes to delivering the best showroom experience. This market, we have our strongest line up of events that are both, inspiring and informational. We’re striving to create an environment where market visitors can preview the newest products while strengthening their product and merchandising knowledge in the company of like-minded peers,” said Surya President Satya Tiwari. “Our goal is for all visitors to go back home with relevant information that will make them successful in accessory sales.”
All visitors are invited to stop by the Surya showroom, Showplace 4100 throughout Market – open daily from 8am through 6pm. Key events for the High Point Spring Market 2013 include:
Saturday, April 20, 1:30 p.m. | Solving Your Design Challenges: A Conversation with Candice Olson – Interior designer and HGTV host of "Divine Design" and "Candice Tells All" Candice Olson answers market visitors' questions about the design and merchandising challenges they face. High Point attendees are invited to RSVP for the event and submit their questions by registering at: www.surya.com/market-registration/. The top 10 questions will be selected prior to the event. Everyone who submitted a chosen question will be invited to speak with Candice at an earlier event and will receive a copy of her latest book,Favorite Design Challenges.
Sunday, April 21, 4 p.m. | Apartment Therapy: 5 Inspirations for Small Spaces – Author and Apartment Therapy founder Maxwell Ryan shares tips for creating impactful rooms where space is a key concern. The first 25 guests will receive autographed copies of his best-selling book, Big Book of Cool, Small Spaces.
Monday, April 22, 2 p.m. | Retailer Tactics for Maximizing Accessory Sales – A panel of leading retailers from across the country discuss their views on the home accessory category and share strategies for building a profitable accessory program. Key areas of emphasis will include merchandising, promotion and cross-sell tactics using the Surya toolkit of support materials. Panelists include:
Ron Werner, President - HW Home, NHFA 2013 Retailer of the Year
Matt Huber, VP, Merchandising - Belfort Furniture, NHFA 2012 Retailer of the Year
Elisa Watson, Accessory Buyer - Hill Country Holdings (Ashley Furniture), #35 on Furniture Today’s 2012 Top 100 Furniture Store List
SURYA ANNOUNCES 'INSPIRED' CAMPAIGN FOR HIGH POINT MARKET 3.13.13
CALHOUN, Ga. — March 13, 2013 — Home accessory brand Surya recently announced its overarching marketing campaign for High Point Market. Taking a cue from High Point’s spring theme, the company is showcasing the myriad of ways that inspiration fuels the home fashion industry and drives the creation of Surya’s wide range of products.
The brand’s upcoming Market advertising campaign, calendar of events, showroom merchandising and displays will all be geared towards spotlighting one powerful word – Inspired.
"Inspiration plays into every aspect of what we do and how we work at Surya," says company president Satya Tiwari. He goes on to add, "it informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they’re already showcasing and selling products."
Surya’s award-winning merchandising team will unveil new displays highlighting the diverse inspirations behind the company's innovative designs and colorful product palettes. Market kicks off with a globally-inspired party, beginning at 5 p.m. on Sunday, April 21 in the Surya showroom at Showplace 4100. Customers and other High Point Market guests are invited to explore the company's latest product introductions and to join in this celebration of inspiration.
SURYA RECOGNIZED FOR PRODUCT DESIGN EXCELLENCE AT RECENT MAGNIFICENT CARPET AWARDS 1.25.13
CALHOUN, Ga. — Jan. 25, 2013 — Home accessory solutions brand Surya was recently honored at the 2013 America’s Magnificent Carpet Awards with two recognitions for excellence in rug design. Produced by AmericasMart Atlanta, in conjunction with partners Sandow Media and the Oriental Rug Importers Association, the gala event honors the top rug introductions for the year. Held each year during the International Atlanta Area Rug Market, these prestigious awards allow market visitors to explore the Museum of New Introductions, a gallery of the best new designs and constructions from the nation’s top rug manufacturers.
The annual ceremony, presented at the Georgia Aquarium on the evening of Friday, January 11, honored two of Surya’s more recent design introductions. In the category of Hand-Loomed, Hand-Tufted / Suggested Retail of $8.01-$16.00 per Square Foot, the brand was recognized for BAN-3326 from the Banshee Collection. With its luxurious hand and deconstructed scrollwork motif, the transitional design was noted by judge and respected interior designer Stan Topol for its intriguing use of negative space. Surya also received nods in the Licensee Design / Any Retail Price category for the graphic FAL-1036 from the Fallon Collection by Jill Rosenwald. Awards judge, celebrity designer Kenneth Brown, commented that the flat-weave’s bold geometric pattern in neutral hues of gray and gold was a “great way to bring pattern into a room.”
In regards to the brand’s recognition in product design, Jeffrey L. Portman, Sr., AmericasMart Atlanta President and Chief Operating Officer noted that Surya’s “forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future.”
“Our team is incredibly honored to receive these recognitions for product design in the Magnificent Carpet Awards hand-tufted and licensee categories. As two of our most popular recent introductions, these pieces reflect the diversity in style, construction and price point that we continually strive to bring to today’s consumer with our coordinating collections of rugs, pillows, poufs and other home accessory goods,” said Surya President, Satya Tiwari.
SURYA GARNERS RECOGNITION FOR ATLANTA SHOWROOM DISPLAY 1.23.13
CALHOUN, Ga. — Jan. 23, 2013 — AmericasMart recently honored the achievements in visual presentation of Surya and other permanent and temporary exhibitors showing in its January 2013 Markets. The organization’s Visual Display Awards (VDAs) recognized the achievements of companies across all product collections and categories. Judged by an independent team of visual merchandising experts and adjudicated during the Atlanta International Gift & Home Furnishings Market® and The Atlanta International Area Rug Market® featuring the National Oriental Rug Show, the awards recognized creative excellence for 33 permanent showrooms and 20 temporary exhibits.
According to VDA judging panel, aesthetic and functional highlights of the new Surya space include a “welcoming entrance that is bright, colorful and inviting.”
The showroom façade achieves a visual cohesiveness – accented by eye-catching, repetitive logo and tagline graphics surrounding the entire front façade of the space.
Originally located in a smaller space on a rug-geared floor, Surya’s newly launched 11-A-1 showroom welcomed visitors for the first time during the January 2013 Market. Noted for its broad mix of manufacturers, the 11th floor location brings greater convenience for the company’s retail customers -- who are typically shopping market for a wide spectrum of home accessory categories. The space will now be open daily, providing an opportunity for customers in the Southeast region to explore the brand’s full line of products year round.
“On behalf of our team, I’d like to thank the AmericasMart Atlanta judging committee for including our newly launched showroom in their Visual Display Award honors. We find ourselves in wonderful company with the other recipients selected for this recognition. Our goal in showroom design is always to offer our retailers and designers the best venue to preview new trends in color and design, easily shop the full breadth of the Surya line and hopefully find creative inspiration for their own retail merchandising,” noted Surya President, Satya Tiwari.
SURYA ANNOUNCES WINTER MARKET EVENT SERIES 1.08.13
CALHOUN, Ga. — Jan. 8, 2013 — Rug and home accessories brand, Surya announced an extensive schedule of showroom events for the upcoming Atlanta and Las Vegas Winter Markets. “We’ve developed a series of events that I believe our retailers will find both informative and creatively inspiring. We are also very excited to welcome them into our expansive new Atlanta showroom -- which has allowed us to showcase a more complete range of our product offerings,” said Surya President, Satya Tiwari. Key events for the two upcoming events include the following:
ATLANTA INTERNATIONAL GIFT & HOME FURNISHINGS MARKET
January 9 – January 16, 2013 / AMERICASMART 11A1
Thursday, January 10 @ 2 p.m. / Designer Spotlight: Malene B
Surya’s latest design collaborator, Malene B shares the style inspirations for her new globally inspired Voyages and Destinations Collections.
Thursday, January 10 @ 4 p.m. / Totally 80’s Flashback Party
Surya celebrates the opening of its expansive 11A1 showroom with an 80’s inspired event, complete with themed cocktails, hors d'oeuvres and a DJ playing classics from the era of big hair and legwarmers. A ribbon cutting ceremony will take place shortly before 5pm to officially launch the new space. All market visitors and press are invited to attend.
Friday, January 11 @ 1 p.m. / Lunch & Learn – Surya Rug Basics
The company launches its 2013 training series with Rug Basics – a retailer’s guide to the essentials of rug construction and care.
LAS VEGAS MARKET@ 2 p.m. Designer Spotlight: Beth Lacefield
Designer Beth Lacefield will walk retailers through her bold new home accessories collection that blends classic tribal motifs with a contemporary palette of neutrals and pop shades.
Tuesday, January 29 @ 4 p.m. Totally 80’s Flashback Party – West Coast
Surya’s winter market celebration continues, as the 80’s flashback event moves to Las Vegas. Market visitors are invited for cocktails, hors d’oeuvres and a DJ playing favorite classics.
Wednesday, January 30 @ 1 p.m. Lunch & Learn: Surya Design Solutions
The Surya design team shares the latest trends in home fashion and tips for translating them into stylish, engaging retail solutions.
RELAX & RECHARGE @ SURYA - SERVED DAILY DURING MARKET HOURS
Market visitors are invited to stop by the Surya showroom for complimentary gourmet breakfast and lunch, as well as afternoon cocktail hour with hot hors d’houevres.