SURYA TEAMS UP TO MARCH FOR BABIES 4.21.16
Surya employees, friends and family members will participate in the 2016 March for Babies, an annual walk scheduled to take place at 6 p.m. on Friday, May 6, in Cartersville, Ga. Sponsored by the March of Dimes, the March for Babies program was created to support moms in having healthy, full-term pregnancies while also raising awareness of premature birth, and generating funds to research causes and preventions.
Premature birth is the leading cause of infant death in the United States, where one in ten babies enters the world too soon. Babies who survive an early birth may experience lifelong health problems such as cerebral palsy, vision and hearing loss, and learning disabilities. According to physicians, at least 50 percent of premature births are preventable if a woman receives prenatal care.
“At Surya, we are dedicated to furthering the well-being of children and their families,” said Satya Tiwari, president, Surya. “Through our Miles for Meals initiative, we’ve seen firsthand the powerful difference that can be made when communities come together for a common cause. As a new father of healthy twin boys, I know how crucial prenatal care is for a healthy mother and child. We’re excited to participate in this important event and help to create a better future for Georgia families.”
An estimated 500 March for Babies events will be held throughout the U.S. this year, with three million people expected to walk together for stronger, healthier babies. The leading nonprofit organization for maternal and infant health, the March of Dimes has worked for more than 75 years to help babies get a healthy start in life.
Donations to Surya’s March for Babies campaign are tax deductible and can be made online through May 6 via the following link: http://tiny.cc/SURYA-MARCH-FOR-BABIES
To learn more about Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility
About March of Dimes
March of Dimes works to improve the health of babies through lifesaving research, community-based programs and advocacy. For more than 75 years, moms and their babies have benefited from the March of Dimes research, education, vaccines and breakthroughs. To find out more about the March of Dimes and how to raise funds and awareness to prevent premature birth and birth defects, visit www.marchofdimes.org
SURYA COLLABORATES WITH ICONIC FASHION AND LIFESTYLE BRAND TED BAKER FOR NEW RUG OFFERING 4.14.16
Surya will introduce at High Point Market a new line of signature rugs developed in partnership with global lifestyle brand Ted Baker. Constructed of luxe materials, including high-luster New Zealand wool and Tencel®, the rug designs feature a range of boldly patterned and richly hued looks inspired by fashion textiles.
“Each design in the Ted Baker line for Surya has been brought to life using luxurious yarns and weaving Ted’s signature eye for style and daring composition into its core,” said Craig Smith, brand communication director, Ted Baker. “With their iconic, head-turning colors and distinctive motifs, these fashionable rugs will infuse living spaces with just the right amount of stand-up-and-take-notice flair.”
Frequently referred to as ‘No Ordinary Designer Label,’ Ted Baker designs products for consumers who want to enjoy their surroundings, don’t take life too seriously and recognize that quality and beautifully made products can be created at a reasonable price.
“We are always looking for fresh and unique design aesthetics to complement our diverse product offering,” said Lynne Meredith, vice president of product development, Surya. “Ted Baker’s fashion-inspired color combinations and unexpected designs add a refined, high-end European look to the Surya range, and we look forward to sharing these new rugs with our customers.”
Rug designs from Ted Baker set to make their debut at market include:
DipGeo – Machine-made of a blend of New Zealand wool and high-luster Tencel, DipGeo artfully mixes unexpected color combinations with subtle patterning to create a rich, dimensional ombre look well-suited to contemporary spaces.
Iconic – Hand tufted of New Zealand wool with a medium pile, the Iconic collection’s bold geometric designs are paired with a dynamic color palette, infusing spaces with energy and statement-making style.
PaisGeo – An oversized paisley motif juxtaposed atop a repeating geometric design gives this machine-made collection, crafted of New Zealand wool and Tencel, a soft luxurious sheen and a look that is timeless yet modern.
Plaid – Featuring an eye-catching color-block design in saturated jewel tones, the Plaid collection, hand tufted of New Zealand wool with a low pile, provides a new spin on a classic pattern.
Market attendees are invited to explore the Ted Baker rug line at Surya’s flagship showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m., beginning on Friday, April 15. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.
the rug designs.
About Ted Baker London
Ted Baker London is world-renowned for its stylish and sophisticated menswear, womenswear, accessories (and everything in-between), and loved for its quality and distinctive use of design and colour. With the perfect blend of attention to detail, beautiful designs and high-quality fabrics, Ted mixes traditional and contemporary influences with an irreverent sense of humour and a quintessential British attitude. For more information, visit www.tedbaker.com.
SURYA UNVEILS SPRING 2016 CATALOG 4.13.16
Surya has released its spring 2016 catalog, which is now available in print, online
and via the brand’s free iPhone®/iPad® app
Designed to showcase Surya’s extensive offering of seamlessly coordinating home accessories, the 820-page catalog features artfully styled product photography, including numerous room scenes and style shots along with close-up images showing product details. The catalog opens with four colorful trend vignettes – providing design inspiration and highlighting just a few of the many ways Surya accessories can be combined to create cohesive, fashion forward looks for any lifestyle and price point.
A streamlined approach makes it easy to locate and shop products according to category and lifestyle. To simplify product selection, Pillows, Throws and Bedding have been grouped together in a Textiles section, while Art, Mirrors and Wall Hangings have been combined into a Wall Decor section. A Top Sellers section featuring best-selling products within each category offers convenient access to more than 500 rug and accessory options with demonstrated sales performance.
“With each new catalog, we strive not only to provide a valuable, easy-to-use sales tool but also to reflect the depth and breadth of our product offering in an engaging and highly relevant way,” said Satya Tiwari, president, Surya. “Our latest catalog has been thoughtfully organized to help designers and retailers find the accessories they’re looking for, and the information needed to make informed purchasing decisions, more quickly than ever before. We’re proud to deliver such a comprehensive and visually inspiring resource to support our customers in growing their home accessories business.”
Additional enhancements to the catalog include an expansion of the Bedding, Lighting and Mirror sections to reflect the growth of these popular product categories for Surya. Also featured are the brand’s custom solutions – including Made to Order Rug and Made to Order Art programs – which provide almost limitless design options and shipment of product within as little as one week.
Currently mailing to customers, Surya’s spring 2016 catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 15. The catalog can also be accessed digitally at www.surya.com/ecatalog
high res images of the catalog cover and selected pages.
SURYA HOLDING SURYAFAB40 INSTAGRAM CONTEST AT HIGH POINT MARKET 4.07.16
To commemorate 40 fabulous years in the home furnishings industry, Surya will run a special Instagram contest during High Point Market. Market attendees are encouraged to visit the Surya showroom, snap a photo of their favorite accessory, describe what makes the product a style standout, and post the image to Instagram using hashtag #suryaFAB40 for the chance to win the product they photographed.
Over the past four decades, Surya has evolved from a small supplier of hand-crafted rugs to a provider of more than 50,000 home accessories in product categories that include accent furniture, art, bedding, decorative accents, lighting, mirrors, pillows, poufs, rugs and throws.
“We’ve come such a long way from the time when my father started Surya with humble aspirations to bring beautiful, artisan rugs to the United States,” said Satya Tiwari, president, Surya. “Today, we offer designers and retailers an expansive range of product options in a myriad of colors, styles and price points, making it easy for them to help their customers create effortlessly coordinated looks for any decor preference and budget. Home decor is all about self-expression and putting a personal stamp on a space, and we’re excited to see which Surya accessories market attendees choose as their favorites.”
To enter the contest, participants simply need to:
VISIT the Surya showroom at Showplace 4100
POST to Instagram a photo of their favorite non-rug Surya accessory priced at $400 or less
STATE why they love the selected accessory
TAG #suryaFAB40 and mention @suryasocial
Three winners will be chosen randomly at the conclusion of market and will be notified via Instagram.
There is a limit of one entry per Instagram account. Instagram users agree to allow Surya to use their photo as it pertains to the #suryaFAB40 contest. The selected accessory must have a wholesale value of $400 or less. The contest begins on Friday, April 15 at 8 a.m. ET and closes on Wednesday, April 20 at 5 p.m. ET.
Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during market, beginning Friday, April 15. A complimentary hot catered breakfast and lunch will be served each day, along with hors d’oeuvres and cocktails each evening. Market attendees are also invited to attend Surya’s 40th anniversary celebration on Sunday, April 17, starting at 6 p.m.
Launched in 2013, Surya’s Instagram
page has more than 17,000 followers.
SURYA TO SHOWCASE DIVERSITY OF NEW DESIGNS AND CONSTRUCTIONS AT HIGH POINT MARKET 4.01.16
Celebrating 40 years in business, Surya will unveil hundreds of new home accessories across all of its product categories at this spring’s High Point Market, including a significantly expanded lighting collection and a number of new mirror designs. The latest additions to the Surya line will be on display in the company’s flagship showroom – Showplace 4100 – beginning on Friday, April 15.
To make it easier for retailers and designers to locate the right products for their needs, Surya’s extensive lighting collection – including new looks in crystal, antiqued metallics, shell mosaic inlay, copper, concrete, and colored glass – will be prominently featured in a special gallery within the showroom. New mirror offerings being shown include eye-catching mosaic designs along with contemporary geometric shapes, art deco styles, classic designs and distressed wood looks.
Among the rugs making their debut at market are a number of collections incorporating novel material combinations and constructions, including:
Antoinette – Hand tufted in India of wool and viscose, Antoinette’s contemporary patterns come to life through a high/low pile construction and viscose accents for rich texture and dimensionality.
Bukhara – Printed in India on a nylon base, Bukhara combines classic motifs and vibrant, high trend colors for a welcoming, free spirited look.
Cameroon – Hand woven in India of wool, Cameroon’s no pile construction and Scandinavian-inspired geometric patterns in muted hues lend a relaxed, clean-lined aesthetic.
Irina – Hand loomed of viscose for a lustrous sheen, Irina features partially erased classic looks printed on a looped pile construction, conveying a distinctively vintage feel.
Kaitlyn – Machine made in Turkey of polypropylene, Kaitlyn’s distressed traditional designs in a low pile are finished with an antique wash, replicating the look of higher end, hand-knotted rugs.
Pillow collections being launched include:
Naida – Crafted in India of luxe silk, the Naida pillows artfully translate the botanical trend seen on fashion runways via dappled, watercolor brushstrokes in hues of earth and sky.
Roxana – Printed in India on woven cotton, Roxana’s freshly interpreted classic designs feature a distressed look in a softly muted palette, creating a sense of effortless style.
Subira – Made in India of linen and cotton, the Subira pillows draw their inspiration from traditional African textiles, lending a global, well-traveled feel.
Tansy – Woven in India of crisp linen, Tansy’s subtly printed leaf pattern embellished with beaded accents closely mimics the look of a henna tattoo.
“Home decor has really become focused on creating a personalized look that reflects the consumer’s unique lifestyle and values, that allows them to create a sanctuary and authentic retreat from the complexities of life,” said Satya Tiwari, president, Surya. “As we continue to build out our product offering to add more depth and breadth, we’re making it even easier for our retailer and designer customers to create inspired spaces that their customers will want to come home to. We’re excited to share our latest introductions with market attendees.”
Surya will also present several new and recently launched licensed collections at market, including rugs and pillows from designer Emma Gardner and watercolor artist Shell Rummel, rugs from lifestyle brand Ted Baker and pillows from Clairebella.
In addition, four new trends will be spotlighted within curated lifestyle vignettes located throughout the showroom – providing design inspiration and merchandising ideas that can be easily duplicated in the retail setting.
Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100
, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 15. Attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration
by Monday, April 11
will receive 10 percent off their market order (no minimum).
some of the introductions by category.