SURYA ANNOUNCES COLLABORATION WITH GLOBALLY INSPIRED RUG DESIGNER MALENE B 12.31.12
CALHOUN, Ga. — Dec. 31, 2012 —
Home accessory solutions brand Surya recently announced an exclusive partnership with Brooklyn, N.Y.-based designer Malene B. Her passion for world travel and cultural exploration are reflected in Voyages and Destinations
, two broad new ranges of flat-weave and hand-tufted area rugs that bring her signature style to the consumer. From the rice paddies of Bali to Carnival celebrations in the Caribbean, the spirited collections transport home decor to faraway places with their globally inspired motifs, unique textures and rich palettes.
“Malene B brings an entirely new aesthetic to the Surya brand with her globally inspired design perspective and playful sense of color. Her designs tap into the growing convergence between distinct cultural styles – which I believe will resonate strongly with our retail partners and consumers,” says Surya President, Satya Tiwari.
The collections will make their debut during the upcoming
Atlanta International Gift & Home Furnishings Market beginning January 9 – 16, 2012. Surya will be co-hosting an event with Malene B in the home accessory brand’s expansive new showroom, 11-A-1
, where she will share her style inspirations with retailers and designers. The catered event begins Thursday, January 10th at 2pm. Surya customers, media and all Market visitors are invited to attend.
About Malene B
The seeds of the Malene B brand were sewn on a trip to Southeast Asia in early 2001. The visit renewed a passion for the diversity of international cultures that she had felt since childhood. She eventually brought her unique vision of global design through rug making to reality in 2008, with the ongoing goal of interpreting the beauty of diverse world cultures into beautiful, functional products for everyday living and workspaces. For Malene B, she feels there is no better place to share her
inspirations than through rug design.
SURYA PARTNERS WITH SUSTAINABLE FURNISHINGS COUNCIL 12.28.12
CALHOUN, Ga. — Dec. 28, 2012 —Rug and home accessories manufacturer Surya announces its membership in the Sustainable Furnishings Council. Surya joins a group of progressive home furnishings industry players to promote sustainable practices across all levels of the chain, from manufacturing to the retailer and end-consumer.
The Sustainable Furnishings Council was formed in 2006 to act as a valuable repository of knowledge on a number of issues concerning sustainability and provide up-to-date guidelines for best practices. "We are delighted to have welcomed Surya into Sustainable Furnishings Council membership - they are a dynamic company, bringing unique energy to their product development and marketing efforts. The company's profound commitment to excellence will result in responsibility to the cause, as well as to their customer," says Susan Inglis, Executive Director of the Sustainable Furnishings Council.
Surya has been increasing its collection of products made out of natural materials – recognizing the growing need in the market for sustainable products. “As a home accessories manufacturer, we look for ways to work smarter and eliminate waste wherever possible within the supply chain. Joining the SFC organization will give us more tools to affect industry change and a platform to share valuable information with other manufacturers and retailers,” says Surya President, Satya Tiwari.
Surya will be showcasing numerous rugs and poufs made out of natural materials during the upcoming Atlanta and Las Vegas winter markets. Learn more about the initiatives of the Sustainable Furnishings Council at www.sustainablefurnishings.org
FOUR TIPS IN SHOWROOM DESIGN 12.18.12
You go to Market to buy new products and learn about the new trends, but it is also a great opportunity to get new showroom design inspiration. You need to keep your store fresh to attract today's consumer and manufacturers are often on the cutting-edge of new design trends.
For the last five years, High Point Market Authority has been honoring those manufacturers that excel in providing superior showroom design during the Fall Market Showroom Design Competition. This year's winners include:
Bernhardt, Best of Market Award
Surya, Fashion Focus Award
Four Hands, People's Choice Award
RetailerNOW caught up with the winners, and got these four tips on how to bring their award-winning ideas into your store. Read more...
SURYA SET TO UNVEIL EXPANSIVE NEW ATLANTA SHOWROOM DURING WINTER MARKET12.10.12
CALHOUN, Ga. — Dec. 10, 2012 — Surya announces its move to an expansive new 13,500 square foot showroom in Atlanta’s AmericasMart complex. Located at 11-A-1, the new showroom will double the brand’s square footage at the popular rug and home accessories market. "We’re excited about this expansion. The larger space on the home accessory geared 11th floor will allow us to showcase a complete range of Surya’s lifestyle products in a more convenient location," says Surya President, Satya Tiwari.
On an aggressive growth track to expand the company’s reach over the next five years, the Atlanta move follows Surya’s Spring 2012 move into a massive new 26,000 square foot High Point flagship location at Showplace 4100, as well as expansion into smaller regional shows such as the Tupelo Furniture Market. The company’s product breadth has also evolved in recent years to become a complete home accessories solution for retailers – with the addition of pillows, throws, poufs and wall art to coordinate with the brand’s expansive line of area rugs.
"Across every aspect of its brand, Surya epitomizes innovation," notes Jeffrey L. Portman, Sr., AmericasMart Atlanta President and Chief Operating Officer. "Its forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future. We expect to see all of this and more, showcased in Surya’s expanded space," adds Portman. The new space will open its doors for the Atlanta International Gift & Home Furnishings Market beginning on January 9.
SATYA TIWARI NAMED TO 2012 ATLANTA BUSINESS CHRONICLE’S 40 UNDER 40 12.06.12
CALHOUN, Ga. — Dec. 6, 2012 —
Total home accessory solutions brand Surya is pleased to announce that U.S. company president Satya Tiwari has recently been named to the 2012 Atlanta Business Chronicle’s 40 Under 40 list. The publication’s 40 Under 40 honors the accomplishments of Atlanta’s most successful young professionals. Honorees must demonstrate leadership, professional achievement and community service. This year more than 500 nominations were received for the award and winners were selected by a committee of former 40 Under 40 alumni.
Since joining his father’s company, Surya in 2004, Tiwari has grown the business twenty-fourfold and made the brand a recognized leader in the rug and home accessories industry. The company has achieved double-digit growth in seven of the last eight years and today, works with more than 60 percent of the top 200 furniture retailers in the U.S. Surya is also deeply dedicated to community stewardship. Today the brand is partnering with nonprofits East Meets West and the Akshaya Patra Foundation – which provide food and other life-changing resources for impoverished youth at schools across Vietnam and India.
"I am thrilled to be a recipient of this year’s 40 Under 40 awards – and finding myself in the company of so many other successful young professionals here in the Atlanta area," says Tiwari about the recent recognition. Surya Tiwari, Satya’s father and company founder also remarked, "Satya has been instrumental in setting the vision for Surya’s growth and I am proud to see his efforts being recognized."
Tiwari and all other 40 Under 40 recipients were recognized at an awards dinner held on Thursday, November 8, 2012 at the Atlanta History Center.
SURYA PRESIDENT HONORED AS A TOP 25 ENTREPRENEUR BY BUSINESS TO BUSINESS11.21.12
CALHOUN, Ga. — Nov. 21, 2012 —
Surya U.S. President, Satya Tiwari was recently recognized by Business to Business magazine during their recent 2012 Atlanta Top 25 Entrepreneurs awards ceremony. Held on November 7th in the Ballroom of the city’s Twelve Hotel, the annual event honored Atlanta’s top individual entrepreneurs. Winners are selected for achievements towards innovative business development within their respective industries and local community.
Business to Business is produced by Business Leader, a company founded in 1989 that produces magazines, e-newsletters, websites, radio programming and a wide range of live events that reach out to over 250,000 executives and key decision makers every month.
2012 marks Tiwari’s second consecutive year for inclusion in the publication’s list of entrepreneurs. His ranking has shifted from 17th to 6th in the organization’s annual breakdown for his vision and the continuing growth of the Surya brand. Under his leadership since 2004, the company has experienced yearly double-digit growth – most recently expanding from $35M to $55M in the last year.
"I’m incredibly honored to be recognized by the Business Leader organization as a part of their list of 2012’s Top 25 Entrepreneurs. I find myself in great company with the other Atlanta area business leaders included. This award inspires me to continue moving the Surya brand forward – exploring innovative new solutions to meet our customers’ needs," says Tiwari. He and the other honorees will also be profiled in the November / December issue of Business to Business magazine.
CALHOUN, Ga. — Nov. 5, 2012 —
Surya is pleased to announce its recognition at the Fifth Annual Showroom Design Awards, held at the recent High Point Market Press Breakfast. Sponsored by the Market Authority, these awards single out exhibitors for excellence in display design. Surya was presented a crystal trophy for the event’s first ever Fashion Focus Award for a window display featuring a mannequin draped in a gown crafted out of the brand’s popular flatweave rugs.
“Our team is very excited to receive this recognition from the High Point Market Authority. We strive to create showroom environments that not only inform, but also hopefully inspire our retailer partners with unexpected approaches to home accessory display,” said Surya President, Satya Tiwari.
Winners were determined by a distinguished panel of industry judges including Newell Turner, editorial director of Hearst Publications; Mark McMenamin, senior editor at Interior Design; and Tobi Fairley of Tobi Fairley Design. Other nods in showroom design went to innovative furniture brands Bernhardt and Four Hands.
About High Point Market Authority
The High Point Market Authority is the official organizer and sponsor of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting thousands of visitors from more than 106 countries twice each year, the High Point Market is the driving force of the home furnishings industry. To learn more, visit highpointmarket.org
SURYA’S MILES FOR MEALS PROGRAM RAISES $29,000 FUNDS FOR IMPOVERISHED YOUTH11.02.12
CALHOUN, Ga. — Nov. 12, 2012 —
Home accessory solutions brand Surya, recently raised money for the life-changing Akshaya Patra organization through its own “Miles for Meals” program. The world’s largest NGO-run meal program, the charity serves over 1.3 million children in rural India freshly prepared, nutritious meals every day. For many of them, the Akshaya Patra provided lunch might be their only complete meal for the day. This work also acts as a powerful incentive for parents to keep their children in school.
Surya became involved with the organization earlier in 2012, donating $250,000 – helping to provide thousands of children with healthy meals for an entire year. Surya President, Satya Tiwari decided to use an upcoming local race to further this worthwhile cause. He and a team of Surya employees, all running in the Atlanta AllState Half-Marathon enlisted the help of family, friends, customers and the local community in raising donations for their program – which they’ve dubbed “Miles for Meals.” The group was able to raise over $29,000 – exceeding their initial goal by more than $4,000. These valuable donations will in turn, help the organization to feed 1,941 children over the coming year.
“I want to personally thank all of those who donated their time and money towards this amazing cause. Growing up in northern India, I saw the desperate need that still exists in so many communities for the healthy food and educational opportunities that can so easily be taken for granted,” says Tiwari.
The program continues its efforts and anyone interested in placing a donation or learning more about the work of Akshaya Patra is invited to get started on Surya’s Miles for Meals site: www.razoo.com/story/Suryamilesformeals
SURYA LAUNCHES PINTEREST CONTEST TO SHOWCASE DESIGN PROJECTS 10.09.12
CALHOUN, Ga. — Oct. 9, 2012 —
Surya, a leading manufacturer of area rugs and home accessories, is pleased to announce the launch of its Surya Spaces Pinterest Contest. The company is inviting customers to submit a photo of an interesting residential project where they have used Surya products. All projects will be showcased on Surya’s Pinterest page: www.pinterest.com/suryasocial
Deadline for submissions is October 18, 2012. Winners will be selected based on the highest number of re-pins during a pre-designated voting period. In addition to prime exposure through Surya’s social media channels, participants can win one the following prizes:
- 1st Prize: $750 off a future order
- 2nd Prize: $500 off a future order
- 3rd Prize: $250 off a future order
“Pinterest offers consumers and designers the ideal venue to congregate and share design ideas,” said Surya President, Satya Tiwari. “The highly visual social media site is an excellent platform for our customers to promote their design portfolios. Through this contest, Surya can help bring these talented designers and retailers to the attention of 23 million inspiration seekers.”
Surya launched its Pinterest page in April this year. With over 1,200 followers, the company has quickly developed the largest follower base in the industry. Surya has over 30 inspiration boards posted – themed around a broad range of colors palettes, patterns and general design trends.
SURYA TO HOST TWO DESIGNER EVENTS AT FALL HIGH POINT MARKET 10.09.12
CALHOUN, Ga. — Oct. 9, 2012 —
As a celebration of unmasking hundreds of new product, Surya has announced that it will host two designer events and a Fall Ball in their newly expanded showroom, Showplace 4100
, during the High Point Market. Each event is tailored for market participants to exchange notes on the latest in home décor in a casual and fun setting.
Surya kicks off its events Saturday afternoon with a Chat with Candice Olson and celebrates the unveiling of its fall collection on Sunday with the Fall Ball, featuring a live DJ, dancing, fun masks, an open bar and a catered dinner. Notable events are listed below:
- Candice Olson Event - Saturday, October 13 at 2 p.m.
- Fall Ball - Sunday, October 14 at 4 p.m.
- Mike Farrell Event - Monday, October 15 at 3 p.m.
This season, Surya is also excited to show off their new collections – including more than 500 new rugs, pillow, poufs and wall art designs. “We hope this party will set the tone for a very productive but fun market. We want to give everyone a break from their hectic appointment schedules and have a chance to just kick back and enjoy themselves,” said Satya Tiwari, President.
Surya offers a hot, catered breakfast and lunch in their showroom at Showplace 4100 each day, as well as, hors d'oeuvres and cocktails each evening. Surya showroom is designed to provide market attendees a place to call home during their time at market at High Point.
BETH LACEFIELD FOR SURYA COLLECTION TO DEBUT AT HIGH POINT MARKET 10.08.12
CALHOUN, Ga. — Oct. 8, 2012 —
Surya has partnered with designer Beth Lacefield to create a lifestyle collection of area rugs, pillows, poufs and artwork. The Beth Lacefield for Surya collection will make its debut in October at the High Point Market.
Known for her focus on unique details and play on scale and pattern, Beth Lacefield does not disappoint with the exclusive collection for Surya. Featuring nine different color palettes – ranging from bright Dahlia and Tangerine to serene neutrals of Spa and Truffle, the collection is centered around eight flat weave rug patterns. Each design showcases layers of texture, pattern and color, of which have become the hallmark of Lacefield’s style. The Beth Lacefield for Surya collection adds an exciting new dimension to the lineup of products she currently designs, including her printed textile and decorative pillow lines under the Lacefield Designs brand name, as well as licensed art and lighting.
"The approach to this collection was to create a contemporary spin on classic, globally inspired patterns and motifs. This partnership with Surya allows the freedom to translate my aesthetic through limitless techniques and resources. It is exciting to add another layer to my design philosophy of comfortable, approachable and inspired living," states designer Beth Lacefield.
"A collaboration between Surya and Lacefield, two trend forward partners, will bring to market fresh and inspired designs for everyday living," said Satya Tiwari, President of Surya. "Beth Lacefield brings ground breaking design concepts that have not been applied to flat weave rugs, giving it a more artistic, handcrafted look. Her natural elements and trendy style creates a global perspective on traditional living, making this collection very unique."
Surya will feature the entire Beth Lacefield for Surya collection in Showplace, Suite 4100 at the High Point Market from Oct.13 to 18. Surya is expecting the collection to be well received by its retail and designer customers.
About Beth Lacefield
Beth Lacefield is the founder and creative director of Lacefield Designs, an Atlanta, Georgia based textile and home accessory company. Building upon her art and interior design background, Beth Lacefield has become a recognized lifestyle brand throughout the home decor industry. Lacefield Designs produces printed textiles, decorative pillows, drapery panels, trims and pendant shades, as well as licensed art and lighting. In addition to the variety of Lacefield Designs branded products, the company also designs and manufactures private label products for national catalog and retail companies. To learn more about Beth Lacefield and Lacefield Designs, visit www.lacefielddesigns.com
SURYA RELEASES EXPANDED FALL 2012 CATALOG 10.08.12
CALHOUN, Ga. — Oct. 8, 2012 —
Surya, a leading manufacturer of area rugs and home accessories, has released its new Fall 2012 Catalog, Surya Square. This popular customer guide has now expanded to 444 pages of product details – one of the most extensive in the industry. The editorial portion of the catalog offers up a fun interview with celebrity designer Angelo Surmelis as well as showcasing the latest trends in color and design.
The comprehensive catalog features over 2,000 rug designs across 15 different lifestyles in all imaginable colors. Based on popular demand, Surya’s expanded flat-weave collection includes 100 new designs with a greater emphasis on poppy colors and bold patterns. Also new in this edition is an expansion of coordinating pillows and poufs, making Surya the one-stop shop for home accessory solutions. Today, Surya carries over 500 pillows and 100 poufs that were designed to pair not only with rugs, but also perfectly complements the latest trends in upholstery.
“At Surya, we are continually raising the bar in product design – bringing to market hundreds of fresh new designs across all price points, in order to meet the buying needs of today’s consumer.” said Satya Tiwari, President of Surya. “Each product in our catalog is heavily stocked to ensure timely delivery and our Quick Ship program guarantees shipment of the company’s top 350 designs within 72 hours.”
Surya will be in Showplace, Suite 4100 at the High Point Market from Oct.13 to 18. The company had a strong showing at the summer Las Vegas show and is expecting its captivating designs and expanded pouf and pillow lines to create additional excitement within the retailer and designer community.
to learn more about the Fall 2012 edition of Surya Square.
CANDICE OLSON TO MAKE SPECIAL SURYA SHOWROOM APPEARENCE DURING HIGH POINT MARKET 10.08.12
CALHOUN, Ga. — Oct. 8, 2012 —
Surya is pleased to announce that celebrity designer and HGTV host Candice Olson will make a special appearance at the company’s High Point showroom on Saturday, Oct. 13 at 2 p.m. to discuss the design inspirations behind her popular product line. The appearance will follow an earlier lunch seminar sponsored by International Market Centers and the Carolinas Chapter of the International Furnishings and Design Association entitled - “Modern Meets Traditional.”
The Toronto-based designer is known for creating sophisticated spaces that combine elements of classic design with a fresh, modern twist. The Candice Olson / Surya partnership has steadily grown since its beginnings in 2008. Today, Surya offers retailers a comprehensive Candice Olson home accessories line with over 150 rug styles priced between $399 to $3,000 and over 40 pillow options. This High Point Market will mark also the launch of additional 30 new rugs from the prolific designer.
“We are honored to have Candice visiting our showroom during market,” says Surya President, Satya Tiwari. “Many of our retail and designer customers are passionate followers of her signature aesthetic. It’s a treat to provide them an opportunity to meet her in person and learn more about her approach to product and interior design.”
Surya kicks off an event-filled High Point with Candice’s appearance in their Showplace showroom on Saturday, Oct.13 beginning at 2 p.m. The company had a strong showing during the Las Vegas Summer market and is expecting the newly expanded Candice Olson line to create additional excitement within both the retailer and designer communities.
SURYA TWO-TIME HONOREE ON PRESTIGIOUS INC. 500/5000 LIST 8.24.12
August 23, 2012 (Calhoun, GA) -
Surya announced today that it has been named to Inc. Magazine’s 2012 Inc. 500/5000 list of America’s fastest-growing privately-held businesses. This is the second year in a row Surya has made the list, ranking 2,691 this year, up 755 positions from 2011. This level of growth is a rare accomplishment for a home décor manufacturer at a time when home sales remain at historic lows.
Surya is an outlier in its industry, having experienced consistent double-digit revenue growth since 2004. The Company reached $50M in revenue in 2011, making Surya a top player within the $4B U.S. retail rug market. Surya is the rug partner of choice for the retail, design, and hospitality segments, and today, serves 75 percent of large furniture retailers.
Satya Tiwari, Surya’s President, said: “Surya has always been passionate about simplifying the home decorating process. We have focused extensively in developing innovative solutions for our business customers, while increasing product selection and availability in the market. Our growth is a great affirmation that our customers find value in partnering with us to solve their needs.”
Surya works with a network of talented designers such as Emmy award winning costume designer,
Bob Mackie as well as HGTV-hosts, Candice Olson and Angelo Surmelis to develop fresh and relevant designs. Its customer-centric approach and rapid product introductions have made Surya the go-to company for home decorating solutions.
Inc. Magazine publishes the Inc. 500/5000 list each year to celebrate the most dynamic private companies in the United States. Surya will be recognized for their honor at the 31st Annual Inc. 500/5000 Conference & Awards Ceremony on October 3-5 in Phoenix, Ariz.
RUGS DIRECT NAMES SURYA 2012 PARTNER OF THE YEAR 7.18.12
July 17, 2012 (Calhoun, GA) — Surya has been named 2012 Partner of the Year at the summer Atlanta Rug Market. Surya is the only manufacturer to have won this award in consecutive years.
Rugs Direct is a leading North American merchant in area rugs, and has been working with Surya since 2003 to expand its online rug selection. Today, Rugs Direct has one of the widest selections of area rugs available for purchase in the U.S. through its e-commerce website, www.rugs-direct.com.
“It is truly an honor to receive this award once again from Rugs Direct," said Satya Tiwari, President of Surya. “A primary focus at Surya is to make sure that our customers, like Rugs Direct, have access to the widest range of applicable designs so that they can better serve the market. We design our rugs and home accessories with today’s shoppers in mind. Our customer-centric focus blended with Rugs Direct’s effective internet technology ensures a very strong partnership and sustainable retail success."
Surya has been collaborating with Rugs Direct for several years. “Surya has some of the best designed rugs in the industry, along with a very broad selection at many different price points. Also, their team really gets what superior customer service means,” said Rugs Direct owner, Randy Kremer. "As we continue to innovate and stay at the leading edge of design, we will look to Surya for continued service and inspiration."
SURYA EXPANDS WITH OPENING OF TUPELO SHOWROOM AND ADDITION OF THIRD WAREHOUSE 7.03.12
July 3, 2012 (Calhoun, GA) — Surya has announced the opening of its 5,000 sq. ft. showroom in Tupelo, MS and the addition of its 100,000 sq. ft. warehouse in Calhoun, GA to make the company and its products more accessible in the U.S. market.
The Tupelo showroom will present Surya’s extensive offering of area rugs and home accessories in the value segment - products that are retailed for $499 or below. This is Surya’s fifth showroom in the U.S. and makes the products more accessible to those that cannot make it to its showrooms in Atlanta, High Point, Las Vegas or New York.
The addition of the third warehouse increases Surya’s capacity to 500,000 sq. ft., making it possible for the company to stock over $30M inventory for fast shipment. The company currently offers over 15,000 skus of products – many that ships within 72 hours of receiving the order. Surya expanded its successful Quick Ship program in the Spring to guarantee shipment of 350 of its top selling designs within 72 hours (5x8 and 8x11 sizes). The additional capacity helps Surya execute on its strategy of increasing product availability and expanding its coordinating pillows, poufs, throws, and wall art lines to offer shoppers an integrated look.
“Surya #1 objective is make sure our retail and designer customers have access to our products to do their jobs successfully,” said Satya Tiwari, Preside of Surya. “The addition of these facilities makes it easier for Surya to meet this objective. One key reason customers continue to work with us is because we listen to their needs and invest in areas that would simplify their lives.”
With the addition of the Tupelo showroom, Surya now has over 50,000 sq. ft. is showroom space, making it one of the most accessible rugs and home accessories providers in the industry. Surya will be showcasing its line-up during the Tupelo Furniture Market that will take place from August 16 to August 19 this year.
SURYA RECIPIENT OF 2012 GLOBAL IMPACT AWARD FROM METRO ATLANTA CHAMBER 6.29.12
June 29, 2012 (Calhoun, GA) — Surya has been named a recipient of the 2012 Global Impact Awards granted by Metro Atlanta Chamber. The awards honor international businesses that have made an outstanding impact on metro Atlanta’s global economy and community. Winners by category included:
Economic Development: Foreign Investment – Surya, Inc.
Economic Development: Trade/Business Development – Hannah Solar
Service Provider: HLB Gross Collins, P.C.
Global Impact: National Association of Chinese Americans (NACA)
“We are honored to be recognized for our contribution and are humbled to join this group of successful companies that are making remarkable differences in the Atlanta area,” said Satya Tiwari, President of Surya. “Surya has seen explosive growth and we are continually adding talent to our organization to build a sustainable and responsible business.”
Surya is a member of Inc. Magazine’s Inc. 500/5,000 list for being one of America’s fastest-growing privately-held companies and surpassed $50M in revenue in 2012. The company is on track to maintain double digit growth and has added over a dozen positions since the beginning of the year.
SURYA PARTNERS WITH ONE OF WORLD’S LARGEST NGO-RUN SCHOOL FEEDING PROGRAMS 6.27.12
June 27, 2012 (Calhoun, GA) — Surya has announced its partnership with the Akshaya Patra Foundation, one of the world’s largest NGO-run school feeding programs. Surya has made a five year commitment to help build this program of highest relevance for the deserving children in India by offering their time, expertise and financial support. Surya’s financial contribution will feed 3,333 students each year for the next five years.
Surya was founded in rural North India and is very conscious of the health and educational challenges in rural areas. Akshaya Patra’s mission that no child shall be deprived of education because of hunger had a special meaning for Satya Tiwari, President of Surya, who spent his childhood in a village outside of Banaras, India and continues to rely on weavers from these communities. “Surya is very committed to improving the welfare of communities it works with”, said Mr. Tiwari. “Access to quality education is critical for the sustenance of these communities and without adequate food, it is difficult for students to stay in school and learn. Surya wants to be part of that solution.”
“We are delighted to forge this partnership with Surya,” said Madhu Sridhar, President and CEO of Akshaya Patra USA. “As Akshaya Patra strives to become a role model for other NGOs, we look forward to engaging Surya and other strategic partners in meaningful ways so that Akshaya Patra can reach its next goal of feeding 5 million children by 2020. “
The Akshaya Patra Foundation, a public-private partnership, currently serves mid day meals to over 1.3 million children daily in over 9,000 schools throughout 10 states of India. It costs Akshaya Patra only $15 to feed a child for an entire year. This meal gives these children an incentive to come to school, stay in school and provides them with the necessary nutrients they need to develop their cognitive abilities to focus on learning. In a short time, the foundation has grown to become the largest, and certainly most innovative, school lunch program in the world. Akshaya Patra is a great example of what can be accomplished when the public sector, private sector and the civic society collaborate-- a cost effective, scalable solution with high quality service delivery.
SURYA SUCCEEDS WITH PINTEREST 4.28.12
We wrote earlier this month suggesting that wholesalers and manufacturers could take advantage of Pinterest. Now we have an example for you. Surya, a manufacturer of area rugs and home accessories, launched some pretty awesome design boards on Pinterest last week. It didn’t take long before the company had 148 followers on Pinterest, while its “High Point 2012 Spring” board had 270 followers as of April 26.
Surya’s new pin boards on Pinterest are designed to interest potential shoppers. According to the company’s press release, “Surya’s Pinterest boards showcase latest trends in home decor to stimulate prospective shoppers’ imagination and drive traffic to Surya dealers.”
Surya targets designers and home décor shoppers by creating and sharing virtual pinboards on Pinterest, the highly visual social network that is all the rage these days.
Surya has 24 decor boards on Pinterest featuring its spring introductions, designer products and latest colors and trends. The company plans to update their boards regularly, which is recommended to keep shoppers’ interest.
“We have been creating mood boards for years in our catalog, but couldn’t find a simple tool to share digitally,” said Satya Tiwari, president, Surya. “Pinterest is what we were looking for all along, and we are thrilled to make our virtual pinboards easily accessible to Surya community.”
Surya has been expanding its social media presence under the SuryaSocial brand to connect with its customers. Surya posts daily on its Facebook page, which has over 32,400 fans. Sounds like a great plan for many wholesalers and manufacturers with products that are appealing to the eye and need only to be demonstrated.
SATYA TIWARI INTERVIEWED ON 90.1FM WABE 4.23.12
Unemployment numbers came out last week and there’s some positive news to share. 30 states, including GA, saw decrease in unemployment rate. Georgia unemployment rate is down 8 straight months in a row. In a recent Radio interview on the topic on 90.1 FM WABE in Atlanta, Satya commented on how Surya has managed to grow in this market. Surya has seen tremendous growth recently and this would not have been possible without Satya’ leadership and the efforts of each Surya employee and sales rep.
SURYA RELOCATING TO ANCHOR SPACE IN SHOWPLACE FOR APRIL HIGH POINT MARKET 3.23.12
High Point, N.C. (March 22, 2012) – Area rug and home accent source Surya is moving to a spacious new showroom in Showplace for the High Point Market being held April 21-26.
The company’s new 26,056-square-foot showroom will be on the fourth level of Showplace, space 4100. The move represents a major expansion for the company, which had been showing in a 5,176-square-foot space on the third floor of the building.
“We are very excited about this new location,” said Satya Tiwari, president. “A bigger showroom affords us the chance to inspire our retailers with all our latest designs and also spotlight the most important trend and color stories that are shaping the industry.”
Through its showroom displays, Surya will provide retailers with a complete overview of what is happening in the home furnishings world today, Tiwari said. “And we’ll share lots of creative concepts for how they can create excitement in their own stores and maximize profits through the use of stylish rugs and accents.”
In addition to product and display ideas, Surya will also use its showroom to conduct Surya University training sessions with retailers during market. The sessions are designed to provide retail salespeople with a detailed understanding of the company’s line along with tips about how to successfully sell rugs and other accessories to consumers.
“We are not just a product company,” said Tiwari. “We are a home décor marketing solutions and technology company. A big part of our mission is providing our retail partners with solutions that will help them grow their business.”
During market, Surya will introduce a number of new products in all of its key categories – rugs, wall art, pillows, poufs and throws. The introductions will cover a range of design themes, said Tiwari.
SURYA TO HOST MIXER WITH CELEBRITY DESIGNER ANGELO SURMELIS TO LAUNCH NEW angelo:HOME RUG COLLECTION 1.24.12
Event Scheduled for Tuesday, January 31 at 4 p.m. at the World Market Center
Las Vegas (Calhoun, GA January 23, 2012) - Surya will be hosting a mixer to kick-off their new angelo:HOME line from celebrity designer Angelo Surmelis. The event is scheduled for Tuesday, January 31st from 4-6 pm, at the World Market Center in the Surya showroom (B-370). Attendees will be able to meet and great with Angelo, as well as view his new 22-piece rug collection – designed to be an extension of his affordable style brand.
Surya will be highlighting the angelo:HOME collection ranging in price from $49-$599. Rugs sizes include 5’x7’6”, and 8’x10’as well as their complementing smaller scatter and runner sizes. This comprehensive collection of affordable rugs is just one more representation of Surya’s ability to tailor their products to accommodate individual clients’ needs; incorporating custom design, quantity and pricing options.
“We are delighted to have Angelo join us,” said Company President Satya Tiwari. "He has a unique sense of color and design that make his product stand out in the industry. The trendy colors he uses with simple, elegant styles will add a diverse look to our existing product mix."
“I’m excited to be working with Satya and his team,” remarked Angelo. “Their commitment to quality, and to the customer is second to none. I was drawn to Surya’s quest for fresh design and innovation. I knew this was a partnership that fit within my company’s mission statement and I’m proud of what we’ve been able to accomplish together.”
Designer Angelo Surmelis’ brand angelo:HOME was created to bring affordable style to any home. From chairs, sofas, loveseats and nesting ottomans, to beautifully woven and printed bedding sets, case goods, bedroom suites, and now rugs, the collection is designed to look like it came from multiple sources. The line, which now has more than 350 products, was cultivated from Angelo’s more than 400 makeovers on television programs for TLC, HGTV, Lifetime and Style, where he directly worked with a wide cross-section of American families. For more information, please visit: www.angelohome.com.