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SURYA TO FEATURE SIGNIFICANTLY EXPANDED LIGHTING COLLECTION AT WINTER MARKETS 12.28.15

Surya will preview during the winter markets a specially-curated selection of new floor and table lamps – all recent additions to the brand’s popular and fast-growing lighting line. This latest introduction marks the largest expansion of Surya’s lighting collection since the introduction of the category two years ago.

Spanning a broad spectrum of lifestyles and price points, the newest designs feature bases in rich materials and finishes – including shell mosaic inlay, marbled looks, crystal, antiqued metallics, cut-out designs and colored glass – along with shades ranging from linen to metallic looks. To highlight the expanded collection, Surya will display its lighting offering in dedicated galleries within its Atlanta, Dallas and Las Vegas showrooms.

“Lighting is such an integral part of home decor and we really wanted to step it up not only in terms of the variety of lighting options we offer but also the creativity and uniqueness that we bring to our designs,” said Satya Tiwari, president Surya. “Our product development and sourcing teams have done a great job of bringing the latest trends into our line in a way that will make it even easier to create a cohesive, beautifully appointed look for any space. We think these new designs will truly resonate with our designer and retailer customers and look forward to sharing them at market.” 

Also being shown at market are several new rug collections and line extensions.

Hand tufted in India of 100% wool with a medium pile, the Castello collection combines traditional patterns that have been opened up and increased in scale with an updated palette of blues, grays and taupes to create a fresh, modern look with a nod to the past.

The geode-inspired Gypsy collection artfully pairs abstract, organic shapes with a muted, multi-hued palette to bring a relaxed, contemporary look to living spaces. Hand-tufted of 100% wool with a medium pile, the designs incorporate hard twist texture and loop accents for added dimensionality.

Natural fiber goes modern in the latest additions to the Seaport collection. In these hand woven designs of jute and viscose, Bauhaus-inspired geometric shapes accented with pops of primary color create looks that are at once bold and understated.

Market attendees are invited to explore the new lighting and rug collections, along with all of the brand’s latest offerings, including expanded Made to Order Art and Rug Programs, at any of Surya’s showrooms. All products displayed will be ready to ship within the winter market season, with the exception of the previewed lighting designs, which are estimated to arrive in inventory in early spring 2016.

  • Atlanta – Jan. 12-19 | AmericasMart 11-A-1 | 8 a.m. to 8 p.m. daily
  • Dallas – Jan. 20-26 | WTC 560 | 8 a.m. to 8 p.m. daily
  • Las Vegas – Jan. 24-28 | WMC C400 | 8 a.m. to 8 p.m. daily

Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

Click here to view the latest introductions by category.

SURYA TO SHOWCASE “HARMONIOUS” COLOR PAIRING AT WINTER MARKETS 12.04.15

Surya will spotlight this winter market season a broad-reaching assortment of rugs and accessories in the dual hues announced today by color authority Pantone as the 2016 Pantone® Color of the Year. Always on top of fashion and home decor trends, Surya offers a number of products in the chosen hues – Serenity and Rose Quartz – which, according to Pantone, are a “harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.” These products, along with all other items displayed in Surya’s showrooms, will be in stock and ready to ship during the winter season.

For home interiors, the welcoming combination of Serenity and Rose Quartz reflects a focus on well-being and the desire for more calming hues that create a connected sense of space. When used alone, each shade holds its own, while the colors, when paired together, create a counterbalance that imparts a note of playful sophistication. The adaptable hues also work well with other shades and as subtle accent colors that accentuate pattern, texture and finish – making them a good choice for rugs, pillows, bedding and other textiles.

“The move to softer, more tranquil colors that provide a counterpoint to the business and complexity of our lives has been trending during the past year,” said Lynne Meredith, vice president of product development, Surya. “Anticipating the growing prominence of these soothing hues, our product development team has incorporated into our offering lots of pastels and softly muted shades, echoing the longing for balance and peace of mind. Lending both warmth and coolness, these colors play well together and create a versatile palette that, while dual in nature, imparts a feeling of wholeness.”

Winter market attendees are invited to visit Surya’s showrooms, where a specially curated selection of rugs, pillows, wall decor, lighting, bedding and other home accessories in Serenity, Rose Quartz and complementary hues will be artfully displayed alongside hundreds of other products in a wide range of styles and price points.

  • Atlanta – Jan. 12-19; AmericasMart 11-A1; 8 a.m. to 8 p.m. daily
  • Dallas – Jan. 20-26; WTC 560; 8 a.m. to 8 p.m. daily
  • Las Vegas – Jan. 24-28; WMC C400; 8 a.m. to 8 p.m. daily

Surya’s Serenity and Rose Quartz Pinterest board has more than 5,900 followers.

View Surya products in Serenity and Rose Quartz.

SURYA’S MILES FOR MEALS CAMPAIGN RAISES $75K FOR AKSHAYA PATRA SCHOOL LUNCH PROGRAM 11.30.15

Surya achieved another milestone during its fourth annual ‘Miles for Meals’ campaign, reaching $75,000 in donations for Akshaya Patra, the world’s largest NGO-run school lunch program. As a result of the fundraising effort, 5,000 school children living in northern India – including children from the villages where Surya’s 50,000+ weaver community resides – will receive daily hot lunches for a year.

To help raise awareness for Akshaya Patra and the Miles for Meals campaign, 60 Surya employees participated in a half marathon in early October. In addition, Surya employees across the company raised funds through creative initiatives, including a pancake breakfast, international lunch, sale of hand-crafted items, raffles and themed contests. A number of Surya customers also donated to the campaign, including members of Surya’s customer loyalty program – Surya Rewards– who donated their Surya Points earned in September to the campaign to feed an additional 335 children for a year. To date, Surya Rewards donations have helped to feed 1,230 school children.

“It is extremely gratifying, and humbling, to make it possible for so many children to not only receive access to daily nutritious meals but also reap the invaluable benefits of an education,” said Satya Tiwari, president, Surya. “Hunger should never be a barrier to fulfilling one’s potential and Akshaya Patra continues to do an amazing job in helping to reduce poverty and improve the lives of children and their families throughout rural India. We sincerely appreciate the efforts of everyone who has contributed to this important cause.”

Since its inception in 2012, Surya’s Miles for Meals program has raised more than $215,000 for Akshaya Patra. The organization delivers a hot, nutritious midday meal to 1.5 million children daily, with the donor’s share of just $15 feeding one child at school for an entire academic year.

“It takes so little to support a child who is hungry for an education and eager to make it in this world,” added Emily Rosenbaum, CEO of Akshaya Patra USA. “The annual Miles for Meals campaign continues to exceed expectations, bringing us ever closer to our goal of ending childhood hunger. We are truly thankful for Surya’s ongoing commitment to creating a brighter future for thousands of children and their families in India.”

To learn more about Akshaya Patra and Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility.

About Akshaya Patra
The Akshaya Patra Foundation, a secular non-profit organization in a public private partnership with the Indian government, implements the world's largest NGO managed mid-day meal program. Akshaya Patra began as a pilot program feeding 1,500 children daily in five schools. Driven by the vision of its founders and Board members, Akshaya Patra currently feeds hot lunches to more than 1.5 million children each day and has set an aggressive goal of serving 5 million children by 2020. Akshaya Patra has a team of more than 5,800 employees who prepare and distribute the meals. To learn more, visit www.foodforeducation.org.

SURYA PRESIDENT SATYA TIWARI JOINS AKSHAYA PATRA USA ADVISORY BOARD 10.19.15

Satya Tiwari, president of Surya, has been named to the Akshaya Patra USA Advisory Board. Akshaya Patra runs one of the world’s largest school meal programs, serving 1.5 million children in rural India hot, nutritious lunches each day, encouraging them to attend school and giving them the opportunity for a better future.

In his role on the six-member advisory board, Satya will work to expand the reach of the school lunch program to serve the communities in northern India where more than 50,000 Surya artisans live. Through the addition of a new kitchen near Varanasi, India, Satya aims to provide the children of Surya’s weavers with access to the nutrition and education needed to help them lead successful lives and break free from the cycle of poverty.

“Satya’s enthusiasm to build and serve the dreams of others through his support for Akshaya Patra is truly inspiring,” said Emily Rosenbaum, CEO of Akshaya Patra USA. “We are so honored that he has chosen to be part of the Akshaya Patra movement to eliminate childhood hunger and promote universal education.”

Satya, who himself grew up in a small village in northeastern India, experienced firsthand the health and educational challenges encountered in rural areas. In 2012, he set out to make a difference in the lives of thousands of children and their families, pledging to make an annual financial contribution on Surya's behalf to Akshaya Patra. Surya’s “Miles for Meals” initiative was launched soon thereafter to raise additional funds for the organization via participation by Surya employees in an annual half marathon event. To date, Miles for Meals fundraising efforts have generated $140K in donations for the innovative lunch program.

“In the almost four years that Surya has partnered with Akshaya Patra, I’ve witnessed the amazing things that passion, diligence and purpose can accomplish, and that’s inspired me to do more,” said Satya Tiwari, president, Surya. “Making financial contributions is important, but it’s even more important to roll up your sleeves to make sure that those contributions are achieving the best results possible. I’m honored to join the Akshaya Patra Advisory Board and look forward to working with this game-changing organization to help remove the barrier of hunger one meal at a time.”

Surya’s 2015 Miles for Meals campaign, which runs through Oct. 31, 2015, is aiming to raise $75K for Akshaya Patra, which will feed 5,000 children for the entire year. Just $15 feeds a single child for a year. Donations to the campaignare tax-deductible and can be made via: www.foodforeducation.org/campaign/miles-meals-2015.

View images from Akshaya Patra.

About Akshaya Patra
The Akshaya Patra Foundation, a secular non-profit organization in a public private partnership with the Indian government, implements the world's largest NGO managed mid-day meal program. Akshaya Patra began as a pilot program feeding 1,500 children daily in five schools. Driven by the vision of its founders and Board members, Akshaya Patra currently feeds hot lunches to more than 1.5 million children each day and has set an aggressive goal of serving 5 million children by 2020. Akshaya Patra has a team of more than 5,800 employees who prepare and distribute the meals. To learn more, visit www.foodforeducation.org.

SURYA PARTNERS WITH MOSSY OAK® NATIV LIVING™ ON NEW RUG COLLECTIONS 10.15.15

Surya will introduce at High Point Market five new rug collections for Mossy Oak Nativ Living, a home furnishings brand designed for those drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. The debut collections have been designed around three distinct lifestyles and price points, including Cabin, Home and Lodge.

  • Nativ Cabin – Designed for the ultimate Mossy Oak sportsman and enthusiast, the Nativ Cabin line showcases an abundance of signature Mossy Oak camouflage and accents. Offered at an entry level price point, the collections include Big Sky Cabin, a group of machine-made designs printed on nylon, and Log Cabin, a hand-woven design constructed from recycled leather scraps.

  • Nativ Home – Created with everyday home use and decorating in mind, rugs in the Nativ Home line feature discrete, yet still clearly visible, camouflage and Mossy Oak logo accents in a warm, inviting palette. The mid-priced collections include Mountain Home and River Home, both of which are machine made of polypropylene.

  • Nativ Lodge – Crafted to infuse any home, office or lodge with a sense of rustic luxury and the welcoming feel of nature, the Nativ Lodge line includes the Willow Lodge collection, which incorporates subtle branded accents and richly detailed motifs in a machine-made construction.

“Mossy Oak Nativ Living was created to bring the intrinsic essence of nature, wildlife and outdoor elements into the home through stylish products that are at once beautiful and familiar,” said Pam Strickland, director of Home Décor and Lifestyle, Mossy Oak Nativ Living, a brand of Haas Outdoors, Inc. “With its well-established reputation for product design, merchandising and marketing, Surya was the perfect choice to bring Mossy Oak Nativ Living designs to life. We are extremely proud to partner with the Surya team on creating a line focused on nature and the outdoor lifestyle that will also resonate strongly with Mossy Oak enthusiasts.”

Since its inception in 1986, Mossy Oak has grown to encompass a wide array of camouflage patterns, licensed products and related enterprises, including home furnishings brand Mossy Oak Nativ Living.

“The appreciation of ‘all things nature’ really shines through in the Mossy Oak aesthetic,” said Satya Tiwari, president, Surya. “Through our collaboration with Mossy Oak Nativ Living, we are enabling consumers to bring this signature look into their living spaces in a fresh and inspired way through affordable designs that truly convey the love of the outdoor life. We look forward to sharing these exciting new collections with our customers.”

Market attendees are invited to view the Mossy Oak collections at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

About Mossy Oak Nativ Living
Mossy Oak® Nativ Living™ is for those who are drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. Using textures, colors, elements and designs inspired by nature, Mossy Oak® Nativ Living™ offers a variety of products to complement any cabin, home or lodge. To learn more, visit www.mossyoak.com.

SURYA RELEASES FALL 2015 CATALOG 10.14.15

Surya has unveiled its fall 2015 catalog, which is now available in print, online and via the free Surya iPad® app. More than 750 color-filled pages showcase 8,000+ coordinating home accessories – including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding – across multiple lifestyles and price points.

To expedite product selection and make it easier to shop by category and lifestyle, the table of contents has been simplified, including an updated ‘Rugs’ section that reflects the rug styles most relevant for today. The ‘Lighting’ section has been significantly expanded to reflect the depth of this fast-growing category for Surya. Also prominently featured are the brand’s made to order programs – the Cut and Sew Rug Program and Made to Order Art Program – which make it easy to specify tailor-made rugs and art for shipment within as little as one week.

“Our catalog is one of the most vital tools for our customers, helping them not only to sell Surya products but also to build a solid home accessories business and more effectively compete within the marketplace,” said Satya Tiwari, president, Surya. “With each new catalog, our goal is to provide even greater value to our customers by offering a visually beautiful catalog that is also highly functional and makes it easy to locate a full range of accessories for any budget and design need.”
 
The catalog opens with five curated and artfully photographed lifestyle spreads intended to provide design inspiration, accompanied by a selection of Surya accessories corresponding to each lifestyle. Immediately following is Surya’s popular ‘Shop by Color’ section, which leads with neutrals, the hottest-selling and most versatile color trend of the moment. A ‘Top Sellers’ section spotlights best-selling products within each category, providing a convenient way for retailers building programs for their stores to locate more than 500 fashion forward products with proven sales traction.

The new catalog is mailing to Surya customers this week and can be accessed digitally at www.surya.com/ecatalog/. Market attendees can also pick up a copy of the catalog during High Point Market at the Surya showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m.

Click here to view high res images of the fall 2015 catalog.

SURYA APPOINTS INDUSTRY VETERAN JOHN HASTE TO LEAD EXPANSION OF LIGHTING CATEGORY 10.12.15

Surya has named longtime home furnishings industry professional John Haste to the newly created position of senior vice president of Business Development. In his role, Haste will focus on growing Surya's lighting business, working closely with the brand’s sales, product development and sourcing teams to create a product roadmap and strategy for increasing lighting penetration in Surya’s key business channels.

Since its launch in fall 2013, Surya’s lighting category has achieved year-over-year revenue increases of more than 200 percent, making it the brand’s fastest growing product category. The line currently includes 350+ trend forward options – including table, floor and task lamps, along with weather-resistant outdoor lamps – all of which are available across a broad range of lifestyles and price points
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“As our lighting business continues to gain strong momentum among our retailer and designer customers, we decided it was the right time to bring in a seasoned professional who can help us to take the category to the next level,” said Satya Tiwari, president, Surya. “John has a proven track record of identifying and developing new market opportunities for multiple categories within the home furnishings industry including, most recently, the $5.85 billion lighting segment. He pairs great business insight with a firm understanding of what it takes to create a winning strategy for long-term growth and will be a great asset to the Surya team.”

Haste has spent more than 20 years in senior leadership roles, where he has managed business operations, along with sales and marketing functions – specializing in developing new product lines and distribution channels to generate organic growth and revenue. Previously, he served as senior vice president of Sales & Marketing for ELK Group International, a key player in the lighting showroom and furniture/accessory distribution channels, where he launched a new division and oversaw multiple major corporate acquisitions. Prior to that, he was vice president of sales at IMAX Corporation, a multimillion-dollar importer and distributor of home furnishings.

Haste will report to Surya President Satya Tiwari.

SURYA TO HOST DESIGN TALK BY HGTV STAR & DESIGNER CANDICE OLSON AT HIGH POINT MARKET 10.08.15

Surya will present an intimate and engaging discussion with television design personality and best-selling author Candice Olson during High Point Market. The event, titled “Style-Transcending Neutrals,” will take place in Surya’s showroom – Showplace 4100 – on Saturday, Oct. 17 from 11 a.m. to 12 p.m.

Olson will speak to how neutral palettes can be used to accentuate the beauty of simple lines, pattern and texture to create looks that are refined yet distinctly fresh and modern. She will also share her newest rug and pillow collections for Surya. At the conclusion of the discussion, attendees will have the opportunity to participate in a question and answer session with the designer.

“Neutrals are the hottest-selling and most versatile color trend of the moment and provide a great foundation for adding sophistication to living spaces, no matter what the decor style,” said Satya Tiwari, president, Surya. “We are excited that Candice is joining us at market to share her signature aesthetic and style tips for making the most of this very popular trend.”

In addition to showcasing the designer’s newest offerings, Surya will have a dedicated area within its showroom displaying a full range of coordinating neutral-hued rugs and accessories available in multiple styles and price points.

Formed in 2008, Surya’s partnership with Olson has evolved to include a best-selling line of more than 160 rug designs, including recently introduced outdoor styles, as well as 40 pillow options. Surya will introduce two new rug collections from the designer at the fall market: Zephyr, featuring an arboreal-inspired motif hand-tufted in wool, jute and viscose, and Paradox, a zero pile design hand knotted of 100 percent wool. Several new pillow collections from Olson will also be unveiled.

The Surya showroom will be open daily from 8 a.m. to 8 p.m. during market. Market attendees who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration by Tuesday, Oct. 13 are eligible to receive 10 percent off their market order.

SURYA TO DEBUT COLLECTIONS FROM DESIGNER EMMA GARDNER AT HIGH POINT MARKET 10.01.15

Surya will introduce at High Point Market a new line of rugs for emma at home™, the lifestyle brand created by designer Emma Gardner to bring her signature look to a larger audience. The new collections include micro-loop and loop-and-pile constructions in a range of fresh, unexpected palettes and energetic motifs that convey a contemporary, forward looking aesthetic well-suited to a variety of lifestyles.

Designs to be launched at market include an overscaled floral motif in a micro-loop construction; a figurative loop-and-pile design based on traditional Asian art; a crisp, bold geometric look with a retro feel; and a hexagonal motif overlaid on a circular pattern in a loop-and-pile construction for rich dimensionality.

“The inspiration for this first collection for Surya came mostly from nature and its myriad structures and colors, with a nod toward design for design’s sake,” said Emma C. Gardner, chief designer and principal, emma at home™. “We chose Surya because it has fun, design forward products that have earned a loyal following and enabled the brand to build a distinguished presence in the marketplace. We are excited to work with Surya’s excellent sourcing, sales and product development teams to make emma at home™ designs, and a whole new range of products, accessible to our broadest market yet.”

An award-winning designer known for her unique color pairings and design sensibility, Gardner has been creating products for the home since 2002. Born in Kyoto, Japan and growing up in Connecticut and New York City, her design influences include nature, fashion, literature, architecture, art and color itself.

“Emma Gardner’s eye-catching creations are refreshing and bright, easy to work with and really capture the imagination,” said Satya Tiwari, president, Surya. “With these new collections, we are able to offer our designer and retailer customers inspired new design options perfect for creating uplifting, modern living environments for the trend forward consumer."

Surya also plans to showcase at market a collection of complementary pillows and throws from the designer.

Market attendees are invited to view the new collections at High Point Market – Showplace 4100 – from 8 a.m. to 8 p.m. daily. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

View a sampling of the new introductions.

About emma at home™
Established in 2010, emma at home™ is award-winning designer Emma Gardner’s fresh and fun accessory brand. Building on the success of her luxurious made-to-order rug label, emma gardner design, emma at home™ offers a range of home goods for the savvy, design-driven shopper. Based in Northern California, the brand embodies an optimistic, modern and comfortable approach to life and home. Emma designs each piece herself, applying the highest standard of creativity, integrity and quality to her current collection of area rugs, decorative pillows, throw blankets, art for the wall, and candles. To learn more, visit www.emmaathome.com.

SURYA NEW SISTER COMPANY ARTISTIC WEAVERS TO DEBUT AT HIGH POINT MARKET 9.30.15

Artistic Weavers, a value-focused rug and home accessories brand geared to younger consumers who are looking for trend-driven, fashionable looks at an affordable price point, will debut at the upcoming High Point Market. The product line currently includes a selection of 150+ hand-tufted and machine-made designs in a variety of styles and colors along with recently introduced coordinating pillows in bold geometric patterns.

Rug offerings from Artistic Weavers include indoor and outdoor styles ranging from classic and transitional designs to natural fiber and geometric looks, all of which sell for $349 and under. Coordinating pillows retail for $29 and under.

Artistic Weavers was soft launched in 2014 to test the market, collect feedback and enable fine tuning prior to a full scale roll-out to a broader audience. Based on the positive response received from retailers and e-commerce partners and strong sales momentum, the company’s official launch has been planned to coincide with the heavily attended fall market.

“When we initially conceived Artistic Weavers, we envisioned it as the perfect balance of style and value,” said Satya Tiwari, president, Surya. “We sought to offer Millennials and consumers who are at once fashion conscious and very mindful of their budgets, a way to give their living spaces a very personal feel without straining their wallets. At the same time, we wanted to provide regional stores and larger retail groups with an expanded value-priced offering that would help them tap into these underserved segments as well as more effectively compete with big box retailers. We’re excited to introduce this new company to market attendees.”

While drawing upon the wealth of knowledge and best practices gleaned from Surya’s nearly 40 years in the home furnishings industry, Artistic Weavers is an independently operated company that has its own dedicated sales, product development and sourcing team.

Market attendees are invited to explore the offerings from Artistic Weavers at Market Square 212 from 8 a.m. to 8 p.m. daily during market.

View a sampling of the new introductions.

About Artistic Weavers
Founded in 2014, Artistic Weavers is a rug and home accessories company committed to scouring the globe to bring consumers trendy, fashion forward rugs, pillows and other accessories at exceptional prices and with uncompromising quality. From classic to modern, each product is designed to infuse living spaces with extraordinary color, pattern and texture from the ground up. For more information, visit http://www.artisticweavers.com.
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