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SURYA UNVEILS ITS MOST COMPREHENSIVE AND VISUALLY INSPIRING CATALOG YET  4.13.17


Surya is kicking off the season with the launch of its Spring 2017 Catalog. The company’s expansive product guide, designed with easy navigation in mind, features hundreds of new coordinating accessories for every lifestyle and budget, and includes enhanced lifestyle photography and product close-ups that emphasize texture and design details.
 
The catalog opens with four decor trends - elegant and textural Achromatic, vibrant and worldly Masala, muted and structural Origami, and colorfully modern, geometric Prism.  Stimulating color palettes and curated products offer design inspiration and a glimpse at the fashion-forward looks that can be created effortlessly with Surya accessories.
 
The catalog features expanded machine made rug, lighting and accent furniture sections to reflect market demand as well as the greater breadth and depth of products that Surya now offers. Accessories are grouped by key categories – hardlines, textiles, rugs, and outdoor – then organized by style and price from high ($$$$$) to low ($). Styles have been refined to include ‘Updated Traditional’, an important design trend that combines classic design patterns with modern color palettes. The popular Top Sellers section includes over 450 go-to products with proven sales traction, all of which are guaranteed to ship within 48 hours.
 
“Our goal is to simplify the buying experience for our customers so our showrooms, website and bi-annual catalogs are all designed to make it easy to find products quickly and intuitively.  For the Spring 2017 Catalog, we’ve brought back the color rug index and added more lamps over 30-inches tall, both by customer request,” said Satya Tiwari, president of Surya.  “Our catalog continues to be a valuable source of information and inspiration for our customers, providing endless design possibilities for any budget and style.”
 
Currently mailing to customers, Surya’s Spring 2017 Catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 21.   To browse a digital version of the spring catalog, visit www.surya.com/ecatalog.
 
View high res images of the catalog cover and selected pages.

 

 
 
 

SURYA’S SPRING INTRODUCTIONS TO INCLUDE HUNDREDS OF MACHINE- MADE RUGS WITH A FRESH AESTHETIC  4.10.17


Surya will debut more than 350 rugs at the upcoming High Point Market, including an expanded selection of value-priced, machine-made rugs and a wide range of luxe, hand-knotted rugs. Many of the new rugs offer fresh interpretations of classic patterns such as center medallions, kilim, paisley, and florals with color combinations varying from mixed neutrals to bright, vibrant hues, reflecting the popular ‘updated traditional’ style.
 
Surya’s machine-made rug offering continues to grow in response to the increasing demand for fashionable rugs at affordable prices. Innovations in technology and the manufacturing process have enabled Surya to more easily and efficiently replicate high-end looks.
 
“We are always seeking ways to innovate our design, sourcing and manufacturing processes in order to deliver more value to our customers,” said Satya Tiwari, president of Surya. “Our new machine-made collections provide a handcrafted artisan look for budget conscious yet fashion forward customers. We hope to continue to build upon the recent success we have experienced with top-selling collections such as Harput, Anika and Germili.”
 
A few notable machine-made collections to debut this spring include:
 
Love
The Love collection has 20 power-looped rugs with traditional bohemian patterns that are updated with thick, plied yarn in vivid shades of fuchsia, turquoise, tangerine, yellow, and greenery as well as long, braided fringing.
 
Jolene
Versatile for indoor and outdoor use, the bright and bold Jolene collection features a high-low pile, adding textural dimension to the varying patterns such as classic paisleys and modern mosaic geometrics.
 
Masala Market
A beautiful mixing of luminous yet highly durable yarns, the Masala Market collection displays traditional center medallion patterns in updated color palettes of rich rust, blues and greens combined with warm neutrals.
 
Ayasofya
For a subtler aesthetic, the low-pile Ayasofya collection offers traditional patterns in a neutral color palette of cream, taupe, gray, and navy with a luxurious sheen.
 
Surya is also introducing a number of new handmade rugs at the spring High Point Market. Many of these collections are created with innovative materials or assembled using alternative construction methods.
 
Claude
The Claude collection is hand-knotted (loomed) with hard twist, wool yarn, adding casual sophistication to the visual appeal of the rugs.
 
Amsterdam
In a nod to tradition, the Amsterdam collection is hand-woven on a jacquard loom, allowing for its intricately detailed, bohemian kilim and center medallion designs. A bonus for this collection is that there are four coordinating poufs available.
 
Klein
The charcoal and denim color mixture of the durable, hand-loomed Klein collection provides a luxurious yet understated, complimentary foundation for a room’s overall design aesthetic.
 
Elixir
Hand-knotted Elixir collection has classic center medallion and “Tree of Life” patterns in classic hues of soft blues, yellows and reds with fringing that further caters to the traditional aesthetic.
 
In addition to rugs and accessories, Surya will also spotlight four new trends within curated lifestyle vignettes located throughout the showroom. High Point Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 21. All products displayed will be ready to ship within the spring market season. For more information on events and experiences at the Surya showroom, please visit www.surya.com/market-events.
 

For high-resolution images, click here.

SURYA TO HOST ELLE DECOR VIRTUAL REALITY EXPERIENCE AT HIGH POINT MARKET  4.05.17


For the first time since the magazine’s creation in 1987, ELLE DECOR will launch a full home décor collection at High Point Market, the largest furnishings industry market in the world, from April 22-26, 2017. The collection includes product categories such as furniture, rugs, textiles (blankets, throws, quilts), pillows, tabletop accents, and more.
 
Designed to reflect the brand's Parisian roots, the collection artfully merges the elegance of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend-forward looks for a wide range of lifestyles.
 
"The ELLE brand is focused on the Parisian lifestyle and customers who are confident, informed, independent, and authentic," said Samantha Scragg, product manager for ELLE Licensing. "The collections designed in partnership with Surya, Li & Fung, Crest Mills, Home Dynamix, and Jay Companies incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic, French elegance, while bringing a modern day twist."
 
Surya’s D’Orsay, Lina, Intermezzo, and Reda rug and pillow collections for ELLE DECOR feature an eclectic mix of updated traditional designs with vintage appeal; chic, uptown styles and modern, geometric looks in a range of palettes - from softly muted pastels and sophisticated neutrals to cheerful, bright hues.
 
“The Surya team has great admiration for the ELLE DECOR brand and its influence on the home design and fashion industries,” said Satya Tiwari, president of Surya. “This collaboration is certain to attract the attention of customers who are looking to evoke a sense of luxury and glamour in their projects and homes, yet they will have options that will not exhaust their design budgets.”
 
ELLE DECOR has always been an endless source of ideas and inspiration, always one step ahead of fashion and trends. To launch the collection, the brand is using the latest technology available to provide a unique experience.
 
“We wanted to go beyond the classic showroom model and create a dynamic experience allowing people to feel the brand and the products in a more immersive way,” said Eva Platini-Hernandez, senior marketing manager at ELLE Licensing. “It is a complete re-thinking of storytelling and art. Since the Parisian Lifestyle is in our DNA, we wanted to introduce the collection in context, inside an authentic Parisian apartment, without having to move from High Point.”
 
Virtual Reality gear will be available in the official ELLE DECOR showroom hosted by L&F Products and in Surya’s showroom, Showplace 4100, from April 22-26, 2017 during show hours. To learn more about the collection and live experience, visit elleboutique.com/elledecor after April 22, 2017.

SURYA STRENGTHENS HARDLINES OFFERING WITH EXPANDED LIGHTING AND ACCENT FURNITURE COLLECTIONS  3.30.17


Surya continues the aggressive expansion of its lighting category, bringing the total number of lamps in the Surya line to more than 600. Additionally, Surya is growing its accent furniture collection in both breadth and depth by adding 50 new pieces, including center, accent, nesting and side tables, as well as benches, stools and ottomans – for both indoor and outdoor use.
 
Lighting Surya’s latest lighting introductions include a considerable number of value priced lamps, offering more stylish options at entry-level and mid-level price points. The Surya team worked hard to incorporate direct customer feedback into the products – including the creation of a lighting design task force – to ensure the rapid development of highly relevant designs. Catering to its designer customers, the company has also added a wide array of lamps over 30-inches and increased the number of task and floor lamps in the assortment.
 
“Countless resources have been allocated to lighting from product development to customer service, inventory and merchandising,” says John Haste, senior vice president of business development at Surya. “Our goal is to be as much of a destination for lighting as we are for rugs and textiles. Because of increasing efficiencies and focus on value across the pricing spectrum, over the past year, Surya’s aggregate pricing for lamps has decreased and we are able to pass those savings on to our customers, which is rare within the industry.”
 
In addition to offering value, staying in front of design trends is a paramount initiative at Surya. With an entire team dedicated to researching and anticipating trends, the new lighting and accent furniture collections touch on various styles, from updated traditional to modern to casual, and can be effortlessly coordinated with Surya’s rugs and textiles offerings, making it easier to pull rooms together.
 
“Consumers want their homes to reflect their personal style, and we have accessories in a wide variety of designs at every price point to make that possible,” says Lynne Meredith, vice president of product development at Surya. “Our hardline accessories like lamps, art, mirrors, decorative accents and accent furniture, provide an easy way to bring style into a space without investing a lot of money. We want designers, retailers and consumers alike to think of Surya as go-to resource for coordinating accessories, regardless of their budget and style preferences.”
 
High Point Market attendees are invited to visit Surya at Showplace 4100 from 8 a.m. to 8 p.m. daily to explore all of the brand’s latest introductions. All products displayed in the showroom will be ready to ship within the spring market season.
 
Click here to view some of Surya’s lighting and accent furniture introductions for High Point Market.

SURYA ASPIRES TO EDUCATE, ENTERTAIN AND INSPIRE AT SPRING HIGH POINT MARKET  3.17.17


Always looking for innovative ways to support designers and buyers, Surya will host several exciting events in its showroom, Showplace 4100, at the spring High Point Market.
 
“We are taking this year’s market to the next level with regard to inspiration,” said Surya president Satya Tiwari. “Our team has worked diligently to create a truly immersive experience for attendees to explore our products and experience the latest design and lifestyle trends, physically and virtually.”
 
The events hosted by Surya are as follows:
 
Candice Olson Candice Olson Styles for Surya
Saturday, April 22, 2-3 p.m.
Acclaimed interior designer Candice Olson has imparted her unique aesthetic on hundreds of residential and commercial projects. In a lively presentation and Q&A session, Olson will share how she uses Surya accessories to embody her signature style. Attendees will also be the first to preview a new Surya lighting collection designed by Olson.
 




Market PartySpring Celebration
Sunday, April 23, 6-11 p.m.
Attendees will be able to mix and mingle as they enjoy signature cocktails from the open bar and hors d’oeuvres, followed by an evening of dancing and lively music.
 





Keith Granet Design Viewpoint Series: The Business of Creativity
Monday, April 24, 3-4 p.m.
Presented by the High Point Market Authority and the American Society of Interior Designers (ASID), design business leader, educator and author of “The Business of Creativity: How to Build the Right Team for Success” Keith Granet will provide insight into everything a creative leader needs to develop ideas, find the resources to bring them to life and market the work by building the right team. (.1 CEU)








Elle Decor The ELLE DECOR Experience
Throughout Market during showroom hours
Surya showroom visitors will be dazzled by the ELLE DECOR immersive virtual reality experience that lets them see, touch and feel the luxurious Parisian lifestyle, featuring Surya rugs and pillows designed for ELLE DECOR.
 









Spring Raffle
Market attendees can complete a brief online entry form (www.surya.com/market-registration) by Tuesday, April 18 for a chance to win one of the three following prizes:
·       1st Prize: $500 spa gift certificate
·       2nd Prize: GoPro HERO Session camera
·       3rd Prize: FitBit Alta
The prize drawing will take place at the Surya showroom at 6:30pm on Sunday, April 23, during the Spring Celebration. Entrants must be present to win.
 
Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during market, beginning Friday, April 21. Additional information about events at the Surya showroom can be found at www.surya.com/market-events.

SURYA ANNOUNCES STRATEGIC PARTNERSHIP WITH ASID  2.23.17


ASID-premier-partner-logo.jpgSurya has secured Premier Partner status with the American Society of Interior Designers (ASID) in order to strengthen communication and engagement with ASID’s 26,000+ members and the greater interior design community.

 

As an ASID Premier Partner, Surya will sponsor several key ASID events in 2017, including the Presidents Forum, The Leadership Experience and a Designer Viewpoint Series bonus session at the upcoming Spring High Point Market. Throughout the year, Surya will also provide opportunities for designers to engage in dialogue surrounding new products and design trends, host educational programs, and launch unique initiatives to help designers build their businesses.

 

“Surya is committed to supporting and advancing the industry as a whole. We are very excited about strengthening our partnership with ASID and look forward to collaborating with its members to gain better insight into the needs of interior designers. Our ultimate goal is to help designers make their customers’ visions a reality with quick and easy access to the right products, tools, and resources. This is just the first of several major initiatives we will launch this year to accomplish that goal,” said Satya Tiwari, president of Surya.

 

Surya currently serves more than 10,000 designers across the country and will be making additional investments to further penetrate the segment in 2017. The company’s innovative trade program offers designers exclusive pricing with no minimum order requirements, easy access to samples, an extensive custom program, and a dedicated team of accessories specialists. In addition, designers can enjoy benefits such as free products, Pantone color guides and other business building tools through the Surya Rewards program.

 

“ASID is an organization that thrives through the commitment and generous support of our partners,” said ASID CEO Randy Fiser. “The Society is thrilled to welcome Surya as an ASID Premier Partner and looks forward to a long and mutually beneficial relationship for many years to come.”

 

About ASID
The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org

SURYA HONORED FOR DESIGN EXCELLENCE AT 2017 AMERICA’S MAGNIFICENT CARPET AWARDS  1.17.17


  Surya's Tessera rug (TSE-1000) was among the winning rug designs recognized at the 2017 America’s Magnificent Carpet Awards gala, held on Friday, Jan. 13 in Atlanta. The rug, which took top honors in the $200 and under machine made category, features an updated traditional design and bold color palette.

 

Held each year during the Atlanta International Area Rug Market, America’s Magnificent Carpet Awards honor the year’s best new designs and constructions from the nation’s leading rug manufacturers. Prior to the awards ceremony, market attendees were invited to view all of the entries, which were showcased in the Museum of Introductions Gallery located in AmericasMart Building 1.


Resembling a zero pile hand-knotted rug, Tessera – constructed of polypropylene and cotton – artfully merges freshly interpreted traditional and mosaic tile designs with bright, multi-color hues and a relaxed hand for a vivid vintage look. The bold, fresh color palette includes teal, garnet, dark blue, light gray, burnt orange and black.


“We are honored to have been selected for this prestigious award,” said Satya Tiwari, president, Surya. “Our product development team works each season to create new designs that are ever more relevant and accessible to today’s consumers. Our goal with the Tessera collection and other recent machine made collections is to put great design within reach of everyone and allow people with more limited design budgets to express themselves with color. We wanted to design rugs that have a traditional feel but update them to be more daring and fun.”


Market attendees are invited to view the Tessera rug, along with all of Surya’s latest product introductions, at Atlanta Market (11-A-1), Dallas Market (WTC 560), and Las Vegas Market (WMC C400) from 8 a.m. to 8 p.m. daily. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.


About Surya
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. To learn more, visit www.surya.com.


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Surya to Debut 27 New Rug Collections Spanning a Range of Price Points at the Winter Markets  1.06.17


Surya will debut hundreds of rugs and accessories at the winter markets. Among the featured rug introductions are many luxe hand-knotted designs, new hand-tufted options and machine made rugs offering exceptional value. In total, Surya will debut 27 new rug collections and 300+ new rugs across a broad spectrum of price points and constructions at the winter markets.  
Surya’s new hand-knotted rugs are artfully crafted using wool, silk/wool blends and in some cases cotton and viscose to lend additional texture and luster, offering luxurious authenticity that satisfies the most discerning clients. Some notable new designs include:  

Festival
A beautiful new zero pile hand-knotted collection in 100% wool in updated traditional designs. Festival rugs are versatile and highly durable in rich sophisticated color combinations, which will complement both contemporary and classic living spaces. The low sheared finished and antique yarn dying techniques give a one of a kind vintage feel.  

Desiree
Desiree in wool with viscose accents has an oxidized finish, which creates a distressed look. Its high low texture and luster create a collection synonymous with pure luxury.

Among Surya’s 59 new hand-tufted designs to be launched at market are Ancient Treasures and Ashville.  

Ancient Treasures
New additions to this highly sought after hand-tufted collection in 100% wool are offered in open updated traditional design in rich, bright hues creating a high-end look with a modern twist.  

Ashville
A collection of hand-tufted designs, which use a neutral yarn color palette from the varying hues of undyed wool. A cross section of designs from florals, paisleys and traditional create a soft natural look that works beautifully with natural wood and concrete surfaces.

Among Surya’s 14 new machine made collections and 180 new rugs are Peachtree and Apricity, offering a wide spectrum of diverse styles, from modern to traditional.
 
Peachtree
A machine made collection that skillfully uses polyester and polypropylene to create a matte shine finish. A neutral base is accented with brights in designs, which includes modern multi colored geometrics.
 
Apricity
In 100% polyester, Apricity is a machine made collection with a range of abstract and traditional designs that are inspired by antique hand knots. It has a soft hand feel and authentic look, which is highly durable and perfect for high traffic areas.

“What’s possible in rug design continues to inspire us everyday to create ever more relevant designs that are so well in tune with home design and color trends. What’s really exciting is that homeowners can get practically any design they want at virtually every price point. So with our new machine made rugs, great “high-end” design is within the reach of more people. Our hand-tufted and hand-knotted rugs continue to evolve with changing and modern color palettes, bringing an updated look and feel to traditional interiors and providing texture and sophistication to modern environments. We’re committed to ensuring that no one goes without the exact rug they need to fulfill their design dreams, and our customers’ vision for their business,” said Surya President, Satya Tiwari.

Market attendees are invited to stop by Surya's showrooms this winter to see the new introductions. All products displayed will be ready to ship within the winter market season. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories.

• Atlanta – Jan. 10-17; AmericasMart 11-A-1; 8 a.m. to 8 p.m. daily
• Dallas – Jan. 18-24; WTC 560; 8 a.m. to 8 p.m. daily
• Las Vegas – Jan. 22-26; WMC C400; 8 a.m. to 8 p.m. daily

Click here to view photos of Surya’s new products in all categories for winter markets.


Click here to view Surya’s new rugs for winter markets.


Surya to Spotlight 200+ Illuminating New Lighting Options at Winter Markets  1.06.17


Surya will showcase this winter market season a significantly expanded lighting collection, including more than 200 new table, floor and task lamps in a wide spectrum of styles and price points. The newest additions to the line bring the total number of lighting options offered by Surya to more than 550, giving buyers and designers access to an expansive range of distinctive looks for their customers.

 


Encompassing rich materials and finishes, the new offerings feature looks in carved, etched and sandblasted glass, natural stone, mixed metals, sculptural ceramic, hand-carved wood, and more. Styles range from natural curiosities and coastal motifs to industrial and rough/refined looks to classic and glam designs. Market attendees will be able to explore Surya's growing lighting line in dedicated galleries within the brand's Atlanta, Dallas and Las Vegas showrooms.


"We understand that the right lighting has the power to transform a space, and our customers understand that also," said John Haste, senior vice president of business development, Surya. "That's why our product development team has worked tirelessly this past year to elevate the Surya lighting line to the next level not only in terms of the diversity of styles and materials we offer, but also the variety of price points. This latest expansion will enable retailers and designers to offer their customers beautiful, trend forward lighting options for a multitude of spaces, and we're excited to share the new designs with market attendees."


The new lamps, along with Surya's entire lighting line, can be viewed via the brand's winter 2017 lighting ecatalog. To simplify product selection, the ecatalog opens with a "Latest Introductions" section followed by four sections organized according to lighting style: New Traditional, Casual, Modern and Classic.


Surya will also introduce at market new rug collections in a range of styles and constructions – from machine-made rugs with an artisan, handcrafted look to hand-knotted designs crafted with luxe materials such as silk, bamboo silk and New Zealand wool. New debuts include bright, multi-colored looks in both geometric and updated traditional motifs along with textural designs in warm neutrals and hues that emulate mixed metals. Eco-friendly designs made of undyed wool will also be shown.


Market attendees are invited to stop by Surya's showrooms this winter to see the new introductions. All products displayed will be ready to ship within the winter market season. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories.

  • Atlanta – Jan. 10-17 | AmericasMart 11-A-1 | 8 a.m. to 8 p.m. daily
  • Dallas – Jan. 18-24 | WTC 560 | 8 a.m. to 8 p.m. daily
  • Las Vegas – Jan. 22-26 | WMC C400 | 8 a.m. to 8 p.m. daily

Click here to view a sampling of Surya's latest introductions.