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SURYA TO GO “BIGGER IN TEXAS” WITH EXPANDED CATEGORIES FOR DALLAS SUMMER MARKET  6.16.17


Surya will display expanded rug and lighting collections as well as oversized art at its WTC 560 showroom at the Total Home & Gift Market in Dallas, June 21-27, 2017. With in-stock and custom accessories available across all price points, sizes and styles, buyers and designers will be able to easily find products to fulfil any customer’s needs.

Surya’s rug collections continue to grow with high-quality, innovative designs across the price and style spectrum. Rug collections to be showcased at market include:

Tibetan

The machine-made Tibetan collection is comprised of 12 rugs with designs ranging from traditional bohemian patterns and center medallions to modern, abstract styles in varying shades of gray paired with cream.

Marmaris
Adaptable for indoor and outdoor use, the machine-made Marmaris collection utilizes browns, grays and blues in solid, border and lattice designs for a traditional aesthetic at an affordable price.

Elise
The Elise machine-made collection’s designs range from traditional to abstract with a distressed, antique aesthetic. The neutral palette is updated by rich pops of blues, golds and purples.

 

Koryak
The hand-tufted shag Koryak collection features bold, modern designs in subtle color palettes of black, grays and whites in a super soft, plush pile.

Attendees will be also able to learn more about Surya’s custom rug program, which allows for customer-specified size, shape and design, accommodating even the tightest of timelines.

Surya will be exhibiting hundreds of new and best-selling task, table and floor lamps in a variety of styles and sizes. Surya’s lighting assortment now includes over 600 lamps, with a number of options available over 30-inches tall. Lamps to be showcased at market include:

Whitworth
The hand-sculpted metal Whitworth table lamp has an aged pewter finish and exaggerated linen drum shade.

Hartley
The contemporary modern Hartley table and floor lamps have an X-shaped, metal body and the options of a brass or black finish with a rectangular linen shade.

 

“At Surya, we pride ourselves on being customer-centric,” said Satya Tiwari, president of Surya. “We are always looking for ways to grow closer to our customers and cultivate our business to meet their needs. Catering our products to all potential design possibilities has made Surya a one-stop shop for our customers. In addition, our team of accessories specialists will be on hand to ensure a productive and rewarding experience for all visitors to our Dallas showroom.”

Oversized art will also be featured prominently at Surya’s Dallas showroom. With over 10,000 image options, including over-scaled statement pieces with heights up to 72 inches and widths up to 76 inches, visitors will be sure to find a piece that fits their customer’s unique design needs.

Dallas Total Home & Gift Market attendees are invited to explore all of Surya’s latest offerings at WTC 560, which will be open from 8a.m to 8p.m. daily, beginning Wednesday, June 21. All products displayed will be ready to ship within the summer market season. To book a market appointment with Surya, please visit www.surya.com/market-registration.

For images, please click here.

SURYA PRESIDENT SATYA TIWARI WINS EY ENTREPRENEUR OF THE YEAR® 2017 SOUTHEAST AWARD  6.13.17


Satya Tiwari, president of Surya, was presented with the EY Entrepreneur Of The Year® 2017 Award in the Family Business category in the Southeast at a special gala event at the College Football Hall of Fame in Atlanta on June 8. Selected by a panel of independent judges, the award recognizes entrepreneurs whose ingenuity, spirit of innovation and discipline have driven their companies’ success, transformed their industries and made a positive impact on their communities. Over the years, the EY Entrepreneur Of The Year® program has honored the inspirational leadership of such entrepreneurs as Howard Schultz of Starbucks Coffee Company, Pierre Omidyar of eBay, Inc., Mindy Grossman of HSN and Hamdi Ulukaya of Chobani.
 
Since assuming the role of president in 2006, Tiwari has incrementally expanded Surya’s product offering into multiple home accessory categories, including rugs, pillows, lighting, wall decor, bedding and accent furniture. Tiwari has made significant investments in marketing, technology, warehousing and logistics and today, Surya boasts one of the fastest fulfillment rates in the industry. Tiwari’s bold vision, innovative decisions and commitment to customers, have put Surya on a growth trajectory and earned the company recognition on the Inc. 5000 list of America’s fastest growing private companies for six consecutive years. 
 
“I am both humbled and privileged to accept the EY Entrepreneur of the Year award,” said Tiwari. “Surya’s success has been a collaborative effort, so I must thank my family and the entire Surya team for their trust, diligence and dedication. I also attribute this award to our many loyal customers who entrust their businesses’ success, in part, to us every day. We will continue to raise the bar in the home furnishings industry and provide every customer with the exceptional products and service they have come to expect from us.”
 
As a Southeast award winner, Tiwari is now eligible for the Entrepreneur Of The Year 2017 national award. National awards will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 18, 2017.
 
To learn more about Surya, visit www.surya.com. For further information on the Entrepreneur of the Year Awards, go to www.ey.com/eoy.
 
About Entrepreneur Of The Year®
Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs, chosen from an independent panel of judges including entrepreneurs and prominent leaders from business, finance, and the local community. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in over 145 cities and more than 60 countries. ey.com/eoy

SURYA TO MAKE NEOCON DEBUT WITH EXPANDED COMMERCIAL DESIGN POSSIBILITIES  6.05.17


Surya Contract will showcase its range of commercial design capabilities at NeoCon, June 12-14, 2017 at The Mart in Chicago. Surya Contract, booth 7-8134, will feature innovative handmade and machine-made rug options designed to withstand the rigorous conditions in commercial settings as well as commercial interior trend vignettes.

Surya Contract will be highlighting a selection of its over 5,500 handmade rug designs in 11 constructions including hand-tufted New Zealand wool, tencel and polyester as well as hand-hooked, flatweave and hand-knotted. In addition to its vast collection of handmade rugs, Surya Contract will present its custom programs including the Made in USA cut-and-sew program of 150 designs that can be customized to any size and shape with  guaranteed shipment within two weeks – ideal for commercial projects requiring a quick turnaround.
 
The Surya Contract booth will present a range of design themes by juxtaposing a neutral, textured look and a bold, modern style. Each theme is curated with fashion forward Surya accessories, including lighting, pillows, accents, and made-to-order art that can be mixed and matched for perfect coordination at any price point. Surya’s spring 2017 trends will also be featured prominently at the booth.
 
“It is Surya Contract’s mission to increase designers’ impact in the commercial market by streamlining the specification process for coordinating contract rugs and accessories,” said Satya Tiwari, president of Surya. “NeoCon is an excellent space for us to connect with commercial designers and to educate them on how Surya can assist with their large-scale design projects, including those with tight budgets and timelines, through our product and service offerings.”
 
NeoCon remains the premier platform for connecting, learning and doing business in the industry, attracting 50,000 design professionals, annually. With nearly one million square feet of exhibition space, the show launches thousands of new products every year across a wide range of specification needs.
 
For more information about Surya Contract, visit www.surya.com/contract. To learn more about NeoCon, go to www.neocon.com.
 

SURYA PRESIDENT SATYA TIWARI NAMED EY ENTREPRENEUR OF THE YEAR® 2017 FINALIST  5.11.17


Satya Tiwari, president of Surya, has been selected as a finalist for the EY Entrepreneur Of The Year® 2017 Award in the Southeast. The award honors outstanding business leaders who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. 
 
Under Tiwari’s leadership, Surya has grown organically from $2.7 million in sales in 2004 to $116 million in 2016.  Since 2010, he has incrementally added new product categories each year, branching from rugs to pillows, throws, bedding, wall decor, accent furniture and decorative accents.  Last year, the company moved into its one-million-square-foot state-of-the-art corporate headquarters and distribution center, where it currently houses more than 500 employees and stocks 60,000+ SKUs.   A testament to this growth, Surya has been recognized by Inc. Magazine as one of America’s fastest growing privately held companies for six years in a row. 
 
“It is truly an honor to be selected as a finalist for the Entrepreneur of the Year Award and to be considered in the ranks of the Southeast’s most visionary business leaders,” said Tiwari. “The Surya team’s passion and commitment to our customers has been a driving factor for all the decisions that have contributed to Surya’s growth and success, and I attribute this achievement to them.”
 
Chosen by a panel of independent judges, regional award winners will be announced at a special gala on June 8 at the College Football Hall of Fame in Atlanta, Georgia.  The overall winners will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, Calif., on Nov. 18, 2017. To learn more about Surya, visit www.surya.com. For further information on the Entrepreneur of the Year Awards, go to www.ey.com/eoy

SURYA SPONSORS 2017 NORTHWEST GEORGIA MARCH FOR BABIES  5.09.17


As the Signature Sponsor of the Northwest Georgia “March for Babies”, Surya raised $11,300 for the March of Dimes' research in the prevention of birth defects, premature birth and infant mortality.
 
On May 5, 2017, Surya employees participated in the 5K walk/run at Dellinger Park in Cartersville, Ga. to raise funds and awareness of the March of Dimes’ initiatives. Leading up to the event, over 200 Surya employees along with friends and family members donated to multiple fundraisers that included weekly pancake breakfasts, “Change for Change” jars and tote bag sales with proceeds going to the march’s funds.
 
“We are pleased to partner with the March of Dimes organization again this year,” said Satya Tiwari, president of Surya. “As a recent father, I personally relate to and empathize with parents’ desire for smooth pregnancies and healthy deliveries. The March of Dimes’ research alongside its assistance to families of children born prematurely or with deficiencies represents incredibly important work and the Surya family fully supports and encourages it.”
 
The March of Dimes “March for Babies” event raised close to $90 million in 500 communities in the United States in 2016. Every year, 380,000 babies are born prematurely, and premature birth is still the leading cause of infant deaths. To decrease and, ultimately, resolve this issue, the March of Dimes has established five prematurity research centers across the country, where nearly 200 scientists and doctors are examining, identifying and preventing the causes of preterm birth. The Northwest Georgia “March for Babies” raised $48,555 to date, with more donations still being submitted.
 
With over 500 employees at its corporate headquarters and distribution center, Surya is a major employer in the Cartersville area and has a history of supporting local community events and organizations such as the Northwest Georgia “March for Babies” and local food pantries.
 
For more information about Surya’s social responsibility initiatives, visit www.surya.com/social-responsibility. To learn more about the March of Dimes, go to www.marchofdimes.com

SURYA CONTRACT TO SHOWCASE EXPANDED PRODUCT CATEGORIES AND CUSTOM DESIGN CAPABILITIES AT HD EXPO  5.01.17


Surya-Contract_W-Atlanta-Buckhead-Guest-Suite.pngSurya Contract will display a wide range of rugs, lamps, pillows, accents, and accent furniture pieces at booth 5236 during the upcoming Hospitality Design (HD) Expo in Las Vegas from May 3-5, 2017. Products will be artfully curated to reflect the hottest trends of the season. Visitors will also get a sneak peek into the company’s easy and intuitive custom design programs.

Surya Contract will launch the noteworthy Everett indoor-outdoor rug collection at HD Expo. Everett rugs use Sunbrella solution-dyed acrylic yarn in hand-knotted and flatweave constructions, making them extremely durable and weatherproof for commercial spaces. The company will also showcase several new lighting options from its growing collection of over 400 UL-certified lamps, including coordinating desk and floor lamp combinations as well as more than 100 lamps that can be custom fitted with USB ports, ADA rocker switches and three-prong outlets.
 
Surya Contract’s “custom rug creation station” at HD Expo will provide insight into its custom rug design program. Booth visitors will be able to explore 11 basic constructions and over 100 color options available for high-performing, low-maintenance rugs, including many “Made in USA” selections. Design experts will be present to discuss any unique specifications. Surya Contract also offers a made-to-order art program that allows designers to select from more than 8,500 pieces of art, modify the size and frame materials, and receive their custom artwork within one week.
 
“We predict that the custom rug creation station will be a big success at HD Expo,” said Satya Tiwari, president of Surya. “Our mission is to make it easy for our customers to put together the perfect look for their projects. By offering multiple coordinating product categories and enhanced customization options with quick turnaround times, we are able to effectively meet the design needs of firms of all types and sizes.”
 
Since last year’s expansion to include a greater variety of commercial spaces, Surya Contract continues to grow its client base from budget hotels to luxury resorts and retail stores to expansive office buildings. Much of the company’s success can be attributed to its wide offering of coordinated accessories across multiple product categories, styles, constructions, and price points that can be delivered within very tight timeframes, as well as the flexibility of its options for customization.
 
To learn more about Surya Contract, visit www.surya.com/contract.
 
View a sampling of Surya Contract projects.

SURYA UNVEILS ITS MOST COMPREHENSIVE AND VISUALLY INSPIRING CATALOG YET  4.13.17


Surya is kicking off the season with the launch of its Spring 2017 Catalog. The company’s expansive product guide, designed with easy navigation in mind, features hundreds of new coordinating accessories for every lifestyle and budget, and includes enhanced lifestyle photography and product close-ups that emphasize texture and design details.
 
The catalog opens with four decor trends - elegant and textural Achromatic, vibrant and worldly Masala, muted and structural Origami, and colorfully modern, geometric Prism.  Stimulating color palettes and curated products offer design inspiration and a glimpse at the fashion-forward looks that can be created effortlessly with Surya accessories.
 
The catalog features expanded machine made rug, lighting and accent furniture sections to reflect market demand as well as the greater breadth and depth of products that Surya now offers. Accessories are grouped by key categories – hardlines, textiles, rugs, and outdoor – then organized by style and price from high ($$$$$) to low ($). Styles have been refined to include ‘Updated Traditional’, an important design trend that combines classic design patterns with modern color palettes. The popular Top Sellers section includes over 450 go-to products with proven sales traction, all of which are guaranteed to ship within 48 hours.
 
“Our goal is to simplify the buying experience for our customers so our showrooms, website and bi-annual catalogs are all designed to make it easy to find products quickly and intuitively.  For the Spring 2017 Catalog, we’ve brought back the color rug index and added more lamps over 30-inches tall, both by customer request,” said Satya Tiwari, president of Surya.  “Our catalog continues to be a valuable source of information and inspiration for our customers, providing endless design possibilities for any budget and style.”
 
Currently mailing to customers, Surya’s Spring 2017 Catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 21.   To browse a digital version of the spring catalog, visit www.surya.com/ecatalog.
 
View high res images of the catalog cover and selected pages.

 

 
 
 

SURYA’S SPRING INTRODUCTIONS TO INCLUDE HUNDREDS OF MACHINE- MADE RUGS WITH A FRESH AESTHETIC  4.10.17


Surya will debut more than 350 rugs at the upcoming High Point Market, including an expanded selection of value-priced, machine-made rugs and a wide range of luxe, hand-knotted rugs. Many of the new rugs offer fresh interpretations of classic patterns such as center medallions, kilim, paisley, and florals with color combinations varying from mixed neutrals to bright, vibrant hues, reflecting the popular ‘updated traditional’ style.
 
Surya’s machine-made rug offering continues to grow in response to the increasing demand for fashionable rugs at affordable prices. Innovations in technology and the manufacturing process have enabled Surya to more easily and efficiently replicate high-end looks.
 
“We are always seeking ways to innovate our design, sourcing and manufacturing processes in order to deliver more value to our customers,” said Satya Tiwari, president of Surya. “Our new machine-made collections provide a handcrafted artisan look for budget conscious yet fashion forward customers. We hope to continue to build upon the recent success we have experienced with top-selling collections such as Harput, Anika and Germili.”
 
A few notable machine-made collections to debut this spring include:
 
Love
The Love collection has 20 power-looped rugs with traditional bohemian patterns that are updated with thick, plied yarn in vivid shades of fuchsia, turquoise, tangerine, yellow, and greenery as well as long, braided fringing.
 
Jolene
Versatile for indoor and outdoor use, the bright and bold Jolene collection features a high-low pile, adding textural dimension to the varying patterns such as classic paisleys and modern mosaic geometrics.
 
Masala Market
A beautiful mixing of luminous yet highly durable yarns, the Masala Market collection displays traditional center medallion patterns in updated color palettes of rich rust, blues and greens combined with warm neutrals.
 
Ayasofya
For a subtler aesthetic, the low-pile Ayasofya collection offers traditional patterns in a neutral color palette of cream, taupe, gray, and navy with a luxurious sheen.
 
Surya is also introducing a number of new handmade rugs at the spring High Point Market. Many of these collections are created with innovative materials or assembled using alternative construction methods.
 
Claude
The Claude collection is hand-knotted (loomed) with hard twist, wool yarn, adding casual sophistication to the visual appeal of the rugs.
 
Amsterdam
In a nod to tradition, the Amsterdam collection is hand-woven on a jacquard loom, allowing for its intricately detailed, bohemian kilim and center medallion designs. A bonus for this collection is that there are four coordinating poufs available.
 
Klein
The charcoal and denim color mixture of the durable, hand-loomed Klein collection provides a luxurious yet understated, complimentary foundation for a room’s overall design aesthetic.
 
Elixir
Hand-knotted Elixir collection has classic center medallion and “Tree of Life” patterns in classic hues of soft blues, yellows and reds with fringing that further caters to the traditional aesthetic.
 
In addition to rugs and accessories, Surya will also spotlight four new trends within curated lifestyle vignettes located throughout the showroom. High Point Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 21. All products displayed will be ready to ship within the spring market season. For more information on events and experiences at the Surya showroom, please visit www.surya.com/market-events.
 

For high-resolution images, click here.

SURYA TO HOST ELLE DECOR VIRTUAL REALITY EXPERIENCE AT HIGH POINT MARKET  4.05.17


For the first time since the magazine’s creation in 1987, ELLE DECOR will launch a full home décor collection at High Point Market, the largest furnishings industry market in the world, from April 22-26, 2017. The collection includes product categories such as furniture, rugs, textiles (blankets, throws, quilts), pillows, tabletop accents, and more.
 
Designed to reflect the brand's Parisian roots, the collection artfully merges the elegance of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend-forward looks for a wide range of lifestyles.
 
"The ELLE brand is focused on the Parisian lifestyle and customers who are confident, informed, independent, and authentic," said Samantha Scragg, product manager for ELLE Licensing. "The collections designed in partnership with Surya, Li & Fung, Crest Mills, Home Dynamix, and Jay Companies incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic, French elegance, while bringing a modern day twist."
 
Surya’s D’Orsay, Lina, Intermezzo, and Reda rug and pillow collections for ELLE DECOR feature an eclectic mix of updated traditional designs with vintage appeal; chic, uptown styles and modern, geometric looks in a range of palettes - from softly muted pastels and sophisticated neutrals to cheerful, bright hues.
 
“The Surya team has great admiration for the ELLE DECOR brand and its influence on the home design and fashion industries,” said Satya Tiwari, president of Surya. “This collaboration is certain to attract the attention of customers who are looking to evoke a sense of luxury and glamour in their projects and homes, yet they will have options that will not exhaust their design budgets.”
 
ELLE DECOR has always been an endless source of ideas and inspiration, always one step ahead of fashion and trends. To launch the collection, the brand is using the latest technology available to provide a unique experience.
 
“We wanted to go beyond the classic showroom model and create a dynamic experience allowing people to feel the brand and the products in a more immersive way,” said Eva Platini-Hernandez, senior marketing manager at ELLE Licensing. “It is a complete re-thinking of storytelling and art. Since the Parisian Lifestyle is in our DNA, we wanted to introduce the collection in context, inside an authentic Parisian apartment, without having to move from High Point.”
 
Virtual Reality gear will be available in the official ELLE DECOR showroom hosted by L&F Products and in Surya’s showroom, Showplace 4100, from April 22-26, 2017 during show hours. To learn more about the collection and live experience, visit elleboutique.com/elledecor after April 22, 2017.

SURYA STRENGTHENS HARDLINES OFFERING WITH EXPANDED LIGHTING AND ACCENT FURNITURE COLLECTIONS  3.30.17


Surya continues the aggressive expansion of its lighting category, bringing the total number of lamps in the Surya line to more than 600. Additionally, Surya is growing its accent furniture collection in both breadth and depth by adding 50 new pieces, including center, accent, nesting and side tables, as well as benches, stools and ottomans – for both indoor and outdoor use.
 
Lighting Surya’s latest lighting introductions include a considerable number of value priced lamps, offering more stylish options at entry-level and mid-level price points. The Surya team worked hard to incorporate direct customer feedback into the products – including the creation of a lighting design task force – to ensure the rapid development of highly relevant designs. Catering to its designer customers, the company has also added a wide array of lamps over 30-inches and increased the number of task and floor lamps in the assortment.
 
“Countless resources have been allocated to lighting from product development to customer service, inventory and merchandising,” says John Haste, senior vice president of business development at Surya. “Our goal is to be as much of a destination for lighting as we are for rugs and textiles. Because of increasing efficiencies and focus on value across the pricing spectrum, over the past year, Surya’s aggregate pricing for lamps has decreased and we are able to pass those savings on to our customers, which is rare within the industry.”
 
In addition to offering value, staying in front of design trends is a paramount initiative at Surya. With an entire team dedicated to researching and anticipating trends, the new lighting and accent furniture collections touch on various styles, from updated traditional to modern to casual, and can be effortlessly coordinated with Surya’s rugs and textiles offerings, making it easier to pull rooms together.
 
“Consumers want their homes to reflect their personal style, and we have accessories in a wide variety of designs at every price point to make that possible,” says Lynne Meredith, vice president of product development at Surya. “Our hardline accessories like lamps, art, mirrors, decorative accents and accent furniture, provide an easy way to bring style into a space without investing a lot of money. We want designers, retailers and consumers alike to think of Surya as go-to resource for coordinating accessories, regardless of their budget and style preferences.”
 
High Point Market attendees are invited to visit Surya at Showplace 4100 from 8 a.m. to 8 p.m. daily to explore all of the brand’s latest introductions. All products displayed in the showroom will be ready to ship within the spring market season.
 
Click here to view some of Surya’s lighting and accent furniture introductions for High Point Market.

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