Media latest Surya Media

Surya Announces Strategic Partnership with ASID  2.23.17


ASID-premier-partner-logo.jpgSurya has secured Premier Partner status with the American Society of Interior Designers (ASID) in order to strengthen communication and engagement with ASID’s 26,000+ members and the greater interior design community.

 

As an ASID Premier Partner, Surya will sponsor several key ASID events in 2017, including the Presidents Forum, The Leadership Experience and a Designer Viewpoint Series bonus session at the upcoming Spring High Point Market. Throughout the year, Surya will also provide opportunities for designers to engage in dialogue surrounding new products and design trends, host educational programs, and launch unique initiatives to help designers build their businesses.

 

“Surya is committed to supporting and advancing the industry as a whole. We are very excited about strengthening our partnership with ASID and look forward to collaborating with its members to gain better insight into the needs of interior designers. Our ultimate goal is to help designers make their customers’ visions a reality with quick and easy access to the right products, tools, and resources. This is just the first of several major initiatives we will launch this year to accomplish that goal,” said Satya Tiwari, president of Surya.

 

Surya currently serves more than 10,000 designers across the country and will be making additional investments to further penetrate the segment in 2017. The company’s innovative trade program offers designers exclusive pricing with no minimum order requirements, easy access to samples, an extensive custom program, and a dedicated team of accessories specialists. In addition, designers can enjoy benefits such as free products, Pantone color guides and other business building tools through the Surya Rewards program.

 

“ASID is an organization that thrives through the commitment and generous support of our partners,” said ASID CEO Randy Fiser. “The Society is thrilled to welcome Surya as an ASID Premier Partner and looks forward to a long and mutually beneficial relationship for many years to come.”

 

About ASID
The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org

SURYA HONORED FOR DESIGN EXCELLENCE AT 2017 AMERICA‚ÄôS MAGNIFICENT CARPET AWARDS  1.17.17


  Surya's Tessera rug (TSE-1000) was among the winning rug designs recognized at the 2017 America’s Magnificent Carpet Awards gala, held on Friday, Jan. 13 in Atlanta. The rug, which took top honors in the $200 and under machine made category, features an updated traditional design and bold color palette.

 

Held each year during the Atlanta International Area Rug Market, America’s Magnificent Carpet Awards honor the year’s best new designs and constructions from the nation’s leading rug manufacturers. Prior to the awards ceremony, market attendees were invited to view all of the entries, which were showcased in the Museum of Introductions Gallery located in AmericasMart Building 1.


Resembling a zero pile hand-knotted rug, Tessera – constructed of polypropylene and cotton – artfully merges freshly interpreted traditional and mosaic tile designs with bright, multi-color hues and a relaxed hand for a vivid vintage look. The bold, fresh color palette includes teal, garnet, dark blue, light gray, burnt orange and black.


“We are honored to have been selected for this prestigious award,” said Satya Tiwari, president, Surya. “Our product development team works each season to create new designs that are ever more relevant and accessible to today’s consumers. Our goal with the Tessera collection and other recent machine made collections is to put great design within reach of everyone and allow people with more limited design budgets to express themselves with color. We wanted to design rugs that have a traditional feel but update them to be more daring and fun.”


Market attendees are invited to view the Tessera rug, along with all of Surya’s latest product introductions, at Atlanta Market (11-A-1), Dallas Market (WTC 560), and Las Vegas Market (WMC C400) from 8 a.m. to 8 p.m. daily. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.


About Surya
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. To learn more, visit www.surya.com.


(Download a high res version of the image.)


Surya to Debut 27 New Rug Collections Spanning a Range of Price Points at the Winter Markets  1.06.17


Surya will debut hundreds of rugs and accessories at the winter markets. Among the featured rug introductions are many luxe hand-knotted designs, new hand-tufted options and machine made rugs offering exceptional value. In total, Surya will debut 27 new rug collections and 300+ new rugs across a broad spectrum of price points and constructions at the winter markets.  
Surya’s new hand-knotted rugs are artfully crafted using wool, silk/wool blends and in some cases cotton and viscose to lend additional texture and luster, offering luxurious authenticity that satisfies the most discerning clients. Some notable new designs include:  

Festival
A beautiful new zero pile hand-knotted collection in 100% wool in updated traditional designs. Festival rugs are versatile and highly durable in rich sophisticated color combinations, which will complement both contemporary and classic living spaces. The low sheared finished and antique yarn dying techniques give a one of a kind vintage feel.  

Desiree
Desiree in wool with viscose accents has an oxidized finish, which creates a distressed look. Its high low texture and luster create a collection synonymous with pure luxury.

Among Surya’s 59 new hand-tufted designs to be launched at market are Ancient Treasures and Ashville.  

Ancient Treasures
New additions to this highly sought after hand-tufted collection in 100% wool are offered in open updated traditional design in rich, bright hues creating a high-end look with a modern twist.  

Ashville
A collection of hand-tufted designs, which use a neutral yarn color palette from the varying hues of undyed wool. A cross section of designs from florals, paisleys and traditional create a soft natural look that works beautifully with natural wood and concrete surfaces.

Among Surya’s 14 new machine made collections and 180 new rugs are Peachtree and Apricity, offering a wide spectrum of diverse styles, from modern to traditional.
 
Peachtree
A machine made collection that skillfully uses polyester and polypropylene to create a matte shine finish. A neutral base is accented with brights in designs, which includes modern multi colored geometrics.
 
Apricity
In 100% polyester, Apricity is a machine made collection with a range of abstract and traditional designs that are inspired by antique hand knots. It has a soft hand feel and authentic look, which is highly durable and perfect for high traffic areas.

“What’s possible in rug design continues to inspire us everyday to create ever more relevant designs that are so well in tune with home design and color trends. What’s really exciting is that homeowners can get practically any design they want at virtually every price point. So with our new machine made rugs, great “high-end” design is within the reach of more people. Our hand-tufted and hand-knotted rugs continue to evolve with changing and modern color palettes, bringing an updated look and feel to traditional interiors and providing texture and sophistication to modern environments. We’re committed to ensuring that no one goes without the exact rug they need to fulfill their design dreams, and our customers’ vision for their business,” said Surya President, Satya Tiwari.

Market attendees are invited to stop by Surya's showrooms this winter to see the new introductions. All products displayed will be ready to ship within the winter market season. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories.

• Atlanta – Jan. 10-17; AmericasMart 11-A-1; 8 a.m. to 8 p.m. daily
• Dallas – Jan. 18-24; WTC 560; 8 a.m. to 8 p.m. daily
• Las Vegas – Jan. 22-26; WMC C400; 8 a.m. to 8 p.m. daily

Click here to view photos of Surya’s new products in all categories for winter markets.


Click here to view Surya’s new rugs for winter markets.


Surya to Spotlight 200+ Illuminating New Lighting Options at Winter Markets  1.06.17


Surya will showcase this winter market season a significantly expanded lighting collection, including more than 200 new table, floor and task lamps in a wide spectrum of styles and price points. The newest additions to the line bring the total number of lighting options offered by Surya to more than 550, giving buyers and designers access to an expansive range of distinctive looks for their customers.

 


Encompassing rich materials and finishes, the new offerings feature looks in carved, etched and sandblasted glass, natural stone, mixed metals, sculptural ceramic, hand-carved wood, and more. Styles range from natural curiosities and coastal motifs to industrial and rough/refined looks to classic and glam designs. Market attendees will be able to explore Surya's growing lighting line in dedicated galleries within the brand's Atlanta, Dallas and Las Vegas showrooms.


"We understand that the right lighting has the power to transform a space, and our customers understand that also," said John Haste, senior vice president of business development, Surya. "That's why our product development team has worked tirelessly this past year to elevate the Surya lighting line to the next level not only in terms of the diversity of styles and materials we offer, but also the variety of price points. This latest expansion will enable retailers and designers to offer their customers beautiful, trend forward lighting options for a multitude of spaces, and we're excited to share the new designs with market attendees."


The new lamps, along with Surya's entire lighting line, can be viewed via the brand's winter 2017 lighting ecatalog. To simplify product selection, the ecatalog opens with a "Latest Introductions" section followed by four sections organized according to lighting style: New Traditional, Casual, Modern and Classic.


Surya will also introduce at market new rug collections in a range of styles and constructions – from machine-made rugs with an artisan, handcrafted look to hand-knotted designs crafted with luxe materials such as silk, bamboo silk and New Zealand wool. New debuts include bright, multi-colored looks in both geometric and updated traditional motifs along with textural designs in warm neutrals and hues that emulate mixed metals. Eco-friendly designs made of undyed wool will also be shown.


Market attendees are invited to stop by Surya's showrooms this winter to see the new introductions. All products displayed will be ready to ship within the winter market season. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20% off any market order with the purchase of accessories from multiple product categories.

  • Atlanta – Jan. 10-17 | AmericasMart 11-A-1 | 8 a.m. to 8 p.m. daily
  • Dallas – Jan. 18-24 | WTC 560 | 8 a.m. to 8 p.m. daily
  • Las Vegas – Jan. 22-26 | WMC C400 | 8 a.m. to 8 p.m. daily

Click here to view a sampling of Surya's latest introductions.