Expansion into new product category supports brand’s goal to become a single source provider of a full range of coordinating home accessories
CALHOUN, Ga. — March 26, 2014 — Rug and home accessories brand Surya will unveil a new bedding line at the company’s flagship showroom, Showplace 4100, during the Spring 2014 High Point Market. The new line has been designed to coordinate seamlessly with Surya’s rugs, pillows and other accessories, making it easy to create a complete look that flows seamlessly throughout the home environment.
Building upon the success of the Florence Broadhurst line of rugs and pillows, the initial bedding collection will feature several of the iconic designer’s well-loved patterns, including Japanese-inspired floral, Kabuki fan and crane motifs. Each design will be offered in two colorway combinations and will be available as a duvet set with two standard pillow shams in twin, double, queen and king sizes.
“We have been hearing from our customers for a while now that our products are being used within the bedroom setting,” said Satya Tiwari, president, Surya. “At the same time, it’s clear that consumers are no longer looking just to decorate one or two rooms within their homes, but instead want to connect multiple rooms to create a harmonious feeling throughout. Our movement into the bedding category will enable retailers and designers to go beyond the living room conversation and engage customers in discussions about their bedroom decor needs, helping to streamline the shopping process while also providing additional sales opportunities.”
Constructed of luxe 330-thread count cotton sateen, the line will also include matching Euro shams and 18-inch pillows, which can be purchased separately. Further completing the look, Surya is launching a complementary collection of Florence Broadhurst rugs. Available in multiple colorways, the rugs include hand tufted constructions crafted of wool with viscose accents, and plush, hand loomed designs featuring high/low pile for an all-over dimensional effect.
Market visitors are invited to explore Surya’s new bedding line — as well as the brand’s introductions across multiple categories — at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.