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SURYA RELEASES 752-PAGE SPRING CATALOG 4.15.14

Comprehensive catalog showcases 7,000 products across multiple home accessories categories, including newly launched lighting and mirror categories

CALHOUN, Ga. — April 15, 2014 — Surya released its spring 2014 catalog during the recent High Point Market. Featuring 752 colorful and easy-to-navigate pages, the latest catalog highlights the brand’s full range of coordinating product offerings, including rugs, pillows, throws, art and accent furniture, as well as recently introduced lighting and mirror categories.

Boasting more extensive product photography—including style shots for many collections—and enhanced product details, the in-depth customer resource has been thoughtfully architected to make it easy for designers, retailers and consumers to quickly locate products that meet specific lifestyle and budget needs.

“Our customers are our most valued resource and it is our goal to find ways to help them simplify and grow their business,” said Satya Tiwari, president, Surya. “One of the ways we accomplish this is by constantly raising the bar in the presentation of our products so that customers are not only inspired to create beautiful living spaces but can find the information they need when they need it.”

More than 5,000 rug designs across multiple constructions and price points have been classified into 18 intuitive styles to help facilitate product discovery, while 2,000+ coordinating accessory choices provide almost limitless design options. An expanded Kids rug collection and integrated Indoor/Outdoor section that includes more than 600 rugs, pillows, poufs and art offer additional design flexibility. A Top Sellers section spotlights the brand’s 400 top-selling rugs, guaranteed to be in stock in 5x8 and 8x11 sizes, as well as the 140 top-selling accessories—all of which ship within 48 hours.

A convenient visual index that enables product search by category, color or designer further simplifies product location. Rounding out the catalog are six eye-catching and inspiring trend boards, 10 color boards and 20 designer boards, each offering fresh and innovative ideas to streamline the merchandising and design process.

The Surya catalog will also be accessible digitally through Surya’s iPad® app and at www.surya.com.
 

SURYA ADDS FLEXIBLE REWARD OPTIONS TO CUSTOMER LOYALTY PROGRAM 4.03.14

Brand’s customers can now choose to earn popular consumer reward program currencies, including airline miles and hotel points

CALHOUN, Ga. — April 3, 2014 — Surya has launched an enhanced version of its Surya Rewards customer loyalty program. The expanded program builds upon the company’s existing rewards program, which provides customers with free Surya samples and displays, product discounts and other benefits as they reach key sales milestones.

With the new program – the first of its kind in the industry – customers will have a choice in how they wish to be rewarded. They can choose to earn “Surya Points,” which can be redeemed for Surya products, or to accrue miles or points for their preferred frequent flier or hotel program. Alternately, they can opt to earn Gift Card Points™, which can be redeemed for a wide variety of popular retailer gift cards.

Well-received benefits of the current program, including an entry to win a trip to Surya’s factory in India and donation of a Surya rug to a charitable event on the customer’s behalf, will be carried over into the new program. Surya has also preserved the program’s humanitarian aspect by enabling participants to donate Surya Points to feed children in India through Akshaya Patra, the world’s largest NGO-run mid-day meal program.

“We are excited to provide Surya’s customers with the opportunity to earn miles or points towards many of the programs that they already use on a regular basis,” said Graham Farrell, president of Lift & Shift, the company who will administer the new multi-currency rewards program for Surya. “Surya is known as an innovator in the rug and home accessories industry and this unique program will provide the brand’s loyal customers with an even wider range of benefits, along with a more convenient way to access those benefits.”

Through an interface very similar to those found on popular consumer rewards websites, Surya’s customers will be able to visit the Surya Rewards website and check their rewards account balance 24/7. They also can earn bonus points by taking advantage of special offers that will be listed on the site or sent to them in special Surya Rewards communications.

“Our customers had been telling us that they were looking for more flexibility and convenience in a rewards program and we listened,” said Satya Tiwari, president, Surya. “We always strive to provide our customers with the best service possible and are pleased to be able to recognize their growth and loyalty with broader reward options that better address their needs.”

For more information on the new program, visit www.suryarewards.com.

About Lift & Shift
Lift & Shift provides companies of any type with access to a unique collection of popular reward program currencies that can be used as the basis for effective customer loyalty, reward or incentive programs. The programs are designed to increase the lifetime value of existing customers by retaining them for longer periods of time and securing a larger share of their category spending (LIFT), and to attract new customers to the business (SHIFT). To learn more, visit www.lift-and-shift.com.
 

SURYA TO LAUNCH EXPANDED LIGHTING COLLECTION AT HIGH POINT MARKET 4.02.14

Brand to showcase more than 100 new lamps in an array of styles, colors, sizes and price points

CALHOUN, Ga. — April 2, 2014 — Surya is set to unveil a significantly expanded lighting collection at High Point Market, building upon a positive response to the brand’s entry into the category last fall. Developed for a range of lifestyles and budgets, the newest offerings further strengthen Surya’s commitment to improve the customer experience by providing a convenient, one-stop home accessories source.

"Our designer and retailer customers have told us that they often struggle to find attractive, high quality and affordable lamp options that reflect the latest design trends,” said Satya Tiwari, president, Surya. “Our lighting line was developed to solve this challenge, providing customers with access to thoughtfully selected products that open up new design possibilities while also generating additional sales opportunities.”

Available in both conventional and oversized options, the robust lighting collection features floor, table and task lamps in a wide array of styles, finishes and materials. Surya has created a dedicated team to manage sourcing, quality control, production and logistics for its lighting offerings as the brand continues to build out the category.

The latest additions bring the total number of products in the lighting collection to 150. Market visitors are invited to explore the inspired new offerings — as well as all of Surya’s product introductions — at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
 

INDUSTRY VETERAN JIM CURTIN JOINS SURYA AS VICE PRESIDENT OF SALES, NATIONAL ACCOUNTS 4.01.14

 

CALHOUN, Ga. — April 1, 2014 — Surya announced today the appointment of Jim Curtin as vice president of sales, National Accounts. In his new role, Curtin will oversee the development and growth of the rug and home accessories brand’s national accounts strategy across its multiple product lines, as well as lead the expansion of Surya’s sales initiatives within the floor covering segment.

Prior to joining Surya, Curtin worked for Shaw Industries for more than 22 years in a variety of sales management roles within the floor covering, furniture, rug specialty and buying group channels. He most recently held the position of vice president of sales for the Shaw Living Division.

“We pledge each and every day to serve our customers at the highest level,” said Satya Tiwari, president, Surya. “Bringing Jim onboard further strengthens this commitment while also positioning us to establish a strong foothold with flooring retailers. His impressive track record combined with a wealth of knowledge and longstanding tenure in the floor covering industry will be instrumental in our strategic growth moving forward. We are very excited to have a professional of Jim’s caliber join our team.”

Jim will be based out of Surya’s Calhoun, Ga., offices and report to Seth King, vice president of Sales.