SURYA STANDS WITH NEPAL – DONATES $20K TO THE AMERICAN RED CROSS 4.30.15
Surya has made a donation of $20,000 to the American Red Cross in support of the organization’s relief efforts in Nepal in the wake of the 7.8 magnitude earthquake that struck the country last week. Donations were collected from Surya employees and sales reps and matched by Surya.
An estimated eight million people in Nepal have been impacted by the earthquake, with more than 5,500 reported fatalities to date and thousands of families still living out in the open due to loss of their homes or fear of additional damage.
“Our hearts go out to the people of Nepal as they work to rebuild their communities after this devastating event,” said Satya Tiwari, president, Surya. “We can only imagine the challenges and uncertainty that lie ahead and wanted to reach out in some small way to help those affected begin the road to recovery. We hope that our customers and vendor partners will also consider donating or helping in any way that they can.”
The American Red Cross has committed $1,000,000 to help provide emergency humanitarian assistance in Nepal and is mobilizing disaster specialists as part of a larger global Red Cross relief response being led by the Nepal Red Cross. In addition to providing recovery planning and telecommunications support, the American Red Cross is lending remote mapping and information management support to help reconnect separated families. Supplies, including non-food items such as tarps, buckets, kitchen sets and blankets, are also being sent to Nepal.
While Surya doesn’t employ weavers in Nepal, the company employs several Nepalese citizens in its Calhoun, Ga., offices.
“We are very thankful to Surya and our fellow employees, as well as the Surya sales reps, for their kind generosity,” said Sunil Gurung, staff accountant, Surya. “It means a lot to us and, more importantly, to the millions of people in Nepal who have had their lives forever changed by this unexpected event.”
To find out more about American Red Cross relief efforts in Nepal and to donate, visit http://rdcrss.org/1z2PY5L
To learn more about Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, visit www.redcross.org
SURYA BRINGS “ART TO LIFE” WITH INNOVATIVE ART MERCHANDISING PROGRAM 4.17.15
Surya is showcasing at High Point Market a progressive new merchandising solution that will help retailers enter the art category with minimal cost and space requirements, as well as grow art sales. The first of its kind solution supports Surya’s recently launched Made to Order Art Program
, which enables designers and consumers to choose from 9,000+ curated images in a wide variety of subjects and styles and then specify the medium and frame type to create tailor-made art for shipment within 5 to 7 days.
Recognizing that the art category traditionally has been difficult to shop and that most retail locations have limited floor space, Surya turned to technology to develop a solution that is easy to set up and enables consumers to view artwork in a variety of configurations within a small footprint area. The result was the Art Gallery Merchandising Program
, an interactive retail solution that offers several versatile options, including:
Art Gallery Set – Consists of 10 individual artwork pieces featuring the same image printed on all available materials for placement on a retail wall wherever space is available.
Wall Display – Showcases 6 to 10 different pieces of artwork printed on a variety of materials and in different orientations. Available in four sizes – ranging from 8 to 20 feet in width – and includes a choice of curated packages, including Contemporary, Transitional, Coastal and a Combination package that features a mix of artwork styles.
Art Gallery Panel – Features two vertical panels that display a single image printed on multiple substrates – including canvas, paper, acrylic, metal and wood – along with several popular framing options. Can be used standalone or to augment the medium, large and extra large wall displays.
“With our art merchandising program, we are making the art category more accessible by giving the consumer the power to create their own personalized artwork,” said Satya Tiwari, president, Surya. “The interactive art wall allows retailers to showcase a million configuration options, bringing 'art to life' without the need to invest in inventory or allocate a significant amount of wall space to the category.”
Surya plans to develop additional customization programs to give retailers and designers even more design flexibility. In addition to the Made to Order Art Program, the brand offers two made to order rug options, including the Cut and Sew and Craft by Size rug programs.
Market attendees are invited to explore the Art Gallery Merchandising Program
at Surya’s flagship showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. To see a list of scheduled events, visit http://surya.com/market-events
For more information on the new program and to view available display options, visit http://surya.com/merchandising/art/
high res images of the available display options.
SURYA TO ANNOUNCE WINNER OF SURYA REWARDS INDIA TRIP AT SPRING MARKET CELEBRATION 4.15.15
Surya will announce at its showroom celebration on Sunday, April 19, the winner of two round-trip air tickets to India plus a three-night stay in Varanasi and tour of the factory where many Surya products are handcrafted by artisans using centuries old techniques. Surya customers who were enrolled in the Surya Rewards program during the most recent award year (April 1, 2014 – March 31, 2015) and reached the Gold, Platinum or Diamond reward level are automatically entered to win.
Now in its second year, the Surya Rewards program enables customers to earn points for all Surya purchases. Available reward currencies include Surya Points, which are redeemable for Surya products, as well as other popular currencies such as airline miles, hotel points and gift card points.
Customers can also elect to donate a portion of their awards to Akshaya Patra
, the world’s largest NGO-run school lunch program and an organization that Surya actively supports. During the past year, a number of Surya customers donated rewards to Akshaya Patra – providing 700 school children living in rural Indian villages with a daily nutritious lunch for an entire year.
“As we celebrate the one year anniversary of Surya Rewards, we are thrilled that so many customers are actively participating in the program,” said Satya Tiwari, president, Surya. “We truly appreciate our loyal customers and are glad to be able to offer a program with such a broad selection of reward options. We look forward to sending one lucky customer to India to witness the rug creation process firsthand.”
A randomly selected winner will be announced by Satya Tiwari at the commencement of Surya’s market celebration, which kicks off at 6 p.m. on Sunday evening in the brand’s flagship showroom at Showplace 4100
To learn more about Surya Rewards, visit www.suryarewards.com
SURYA RELEASES SPRING 2015 CATALOG 4.14.15
Surya's spring 2015 catalog is now available in print, online and ‘on the go’ via Surya’s free iPad® app. The 750+-page catalog showcases more than 7,000 coordinating home accessories – including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding – and features a new section devoted to the brand’s made to order programs.
Highlighting Surya’s extensive range of customization options, the ‘made to order’ section includes the Made to Order Art Program, which offers over one million possible art work configurations, and the Cut and Sew Rug Program, which enables customers to specify a rug in any shape or size for shipment within three weeks. A selection of made to order poufs and pillows, all handcrafted in the USA, is also featured.
“We are constantly seeking ways to simplify the design process and enrich the customer experience,” said Satya Tiwari, president, Surya. “In this catalog, we wanted to emphasize not only our expansive product offering but also our growing customization options. With our new made to order programs, it’s possible to achieve almost any conceivable look within a living space – imagination is the only limit.”
Other noteworthy additions include a significantly enhanced bedding section that spotlights more than 50 new designs available across an array of aesthetics and price points. Artfully styled bedding shots include insets of product details for ease of viewing. The outdoor section has also been expanded to include recently introduced outdoor lighting, mirror and decorative accent categories, along with outdoor rugs, pillows and poufs in an assortment of colors, materials, styles and constructions.
To correspond with the release of the catalog, Surya has announced price reductions for a large selection of products across all categories, including 720+ rug designs, 650+ pillow designs and 220+ lamp options. These reductions are a direct result of increased operational efficiencies in Surya’s supply chain.
Added Tiwari, “Our operations team has been working very closely with our vendors to optimize costs, and we are excited to be able to pass along to our customers a number of price decreases across all of our home accessory categories while providing the same high quality products for which the Surya brand is known.”
The new catalog will be mailed to customers later this week and can be accessed digitally now at www.surya.com/ecatalog/
. Market attendees can also pick up a copy of the catalog during High Point Market at the Surya showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m.
to access high res images of the catalog.
SURYA TO LAUNCH RUG DESIGNS BY ABSTRACT PAINTER ROBERT LANGFORD AT HIGH POINT MARKET 4.09.15
Surya has collaborated with North Carolina-based abstract artist Robert Langford to create a vibrant new collection of hand-knotted wool rugs. Based on Langford’s fluid and expressive painting style, the dynamic designs explore color, movement and composition – and are intended to infuse living spaces with a sense of spontaneity and possibility.
Nature and its evolving stages are a focus for Langford, who transitioned from an early career in commercial real estate to become a painter full time in 2000. His rug designs for Surya reflect the boundless energy, fluidity of form and constant shifting inherent in the natural world.
“I believe that art is discovery, both for the artist and for the person who experiences it,” said Robert Langford, artist. “In my designs, colors come together and move apart, finding shape and pattern in some places, only to challenge that order in others. I seek to create a powerful, visceral reaction in the viewer and like the idea that someone who has one of my rugs in their home will see and feel something new each time they encounter it.”
Equally at home in a residential or commercial setting, the collection, named Brought to Light
, features six distinctive options in a mix of warm and cool palettes.
“We were drawn to Robert Langford’s evocative use of color and balance,” said Lynne Meredith, vice president of Product Development, Surya. “His flowing abstract paintings translate beautifully into high-end hand knots skillfully crafted by our Surya artisans. Each transformative design creates an exquisite art piece for the floor
Added Langford, “Surya truly values originality in design, allowing artists to create pieces that are authentically their own. I am honored to have the chance to work alongside Surya’s product development team to interpret my work into rugs that will, hopefully, connect with something deeper within the viewer while also bringing art into the living space in an unexpected way.”
Market attendees are invited to view Langford’s rug collection
at Surya’s flagship showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. For a list of events, visit www.surya.com/market-events
the new introductions.
About Robert Langford
Carolinas-based artist Robert Langford has been fascinated by the concepts of color field, action and abstract impressionism for most of his adult life. His earliest impressions of color and texture come from his East Texas upbringing, where he learned to appreciate the beauty of wide-open landscapes. Though he spent his early career in commercial real estate, Langford continued to educate himself about art and transitioned to painting full time in 2000. He has an extensive list of group and solo exhibits across the country and has been featured at Pippin Contemporary in Santa Fe and at Alan Simmons Art + Design in Dallas, as well as at the Red Dot Art Fair in Manhattan’s Soho district and Red Dot Art Fair/Art Basel events in Miami. To learn more, visit www.robertlangfordstudio.com
SURYA EXPANDS DWELLSTUDIO PARTNERSHIP WITH INTRODUCTION OF NEW RUG COLLECTIONS 4.07.15
Surya will unveil at High Point Market a selection of new rug offerings from design house DwellStudio. Building upon the success of the initial DwellStudio rug launch last October, the additions feature new hand-knotted and hand-woven options in a broader spectrum of colorways, including sophisticated neutrals and rich shades of blue and gray.
Comprised of DwellStudio’s signature mix of geometric, decorative and ethnic motifs, the latest designs include bold, graphic flatweaves, Moroccan inspired shags and luxe hand-knotted patterns that have been washed multiple times to make them soft and luxuriant. Highlights include:
Lenox – An overscaled chevron motif in a mix of bold and delicate lines is paired with an elegantly understated palette, imbuing this Tibetan hand-knotted collection with an air of modern sophistication.
Riad – Rustic, artisanal and richly textured describe this plush, hand-knotted shag collection featuring a global-inspired motif that has been partially “erased” for a look of lived-in comfort.
Rivington – This dynamic collection of flatweave designs, which debuted last October, has been significantly expanded to include an array of distinctive graphic motifs with a very hip, energetic feel.
Stanton – Hand-knotted of wool and cotton, this inspired collection artfully merges fresh geometric motifs and softly muted hues for a dimensional look that is at once classic and contemporary.
“The beauty of the DwellStudio for Surya line is its versatility,” said Christiane Lemieux, founder and creative director, DwellStudio. “Inspired by an eclectic blend of global and fashion influences, the rugs are designed to appeal to a variety of interior styles from traditional to contemporary. We believe in a layered aesthetic and worked hand in hand with Surya’s product development team to create a diverse collection that reflects our signature modern mix of styles – offering everything from statement making to elegantly understated rugs that create the perfect way to pull any room together.”
The new introductions include greater depth in terms of constructions and price points along with more colorways per design for added design flexibility.
“DwellStudio excels at taking classic elements and re-envisioning them for a modern setting to create effortlessly chic looks that are both comfortable and highly accessible,” said Satya Tiwari, president, Surya. “With these latest rug collections, we are writing the next chapter in the DwellStudio story by offering a wider range of options that will enable any customer to get DwellStudio’s trend forward look, regardless of budget or living environment. We look forward to sharing these inspired new designs with market attendees and to further developing this important collaboration.”
Market attendees are invited to explore the expanded DwellStudio line at Surya’s flagship showroom – Showplace 4100
– which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.
to view high res images of the new introductions.
DwellStudio is a design-centric lifestyle brand for modern home and family furnishings. With sophisticated styling and trend- forward designs, DwellStudio products – which include furniture, bedding, home accessories and a line of baby and children’s furnishings – find excitement in the unexpected. DwellStudio is known for its contrasting styles, and the brand’s philosophy is simple: take classic elements and twist them into a modern setting, knowing that style is never static and the home is an ever-evolving place. DwellStudio furnishings can be found at the brand’s flagship store in NYC, in specialty and lifestyle shops around the world and at www.dwellstudio.com
. DwellStudio is part of the Wayfair, Inc. (NYSE:W) brand portfolio.
SURYA KICKS OFF POPULAR SPOTTEDWITHSURYA CONTEST 4.02.15
Surya is once again holding its well-received #SpottedwithSurya contest. Through May 15, 2015, designers and retailers are encouraged to snap a photo of themselves with a Surya tote bag in an interesting or unusual setting and post it to Instagram for the opportunity to win Surya products.
The three participants with the most creative and original entries will receive one of the following prizes:
| $1,000 worth of Surya products
| $500 worth of Surya products
| $250 worth of Surya products
To participate in the contest, entrants must:
Follow @suryasocial on Instagram
Post a photo of themselves with a Surya tote bag in a novel or unusual location
Mention @suryasocial and tag #SpottedwithSurya
Featuring the Surya logo set against a variety of fashion forward design motifs, Surya’s colorful and versatile jute tote bags are a prominent fixture at markets and events throughout the year, and also show up in many unexpected locations.
“As part of our commitment to environmental responsibility, we are always looking for innovative ways to incorporate sustainable materials into our products,” said Satya Tiwari, president, Surya. “We created our reusable tote bags to give market goers a convenient, eco-friendly way to transport all of the items they collect during market as well as a stylish carry all they can use in their daily lives. Last year’s SpottedwithSurya entries were inspiring, with tote bags showing up in fun and interesting locations across the globe, and we are excited to see this year’s submissions.”
Each photo counts as a single entry and there is a limit of three entries per Instagram account. Instagram users who submit a valid entry agree to allow Surya to use their photo as it pertains to the #SpottedwithSurya contest. The contest closes at midnight EST on Friday, May 15, 2015. Winners will be selected by Surya’s management team and contacted via Instagram. Visit www.surya.com/spottedwithsurya
for more details.
Surya will be handing out tote bags with eye-catching new designs at the upcoming High Point Market. Attendees are invited to visit Surya’s flagship showroom – Showplace 4100
– to explore the brand’s latest product introductions across all categories and pick up a bag in their choice of color/design.
Launched in 2013, Surya’s Instagram
page has more than 7,500 followers.