Surya Announces Strategic Partnership with ASID
Collaboration aims to deliver enhanced tools and resources to the design community
CARTERSVILLE, Ga. — Feb. 23, 2017 —
Surya has secured Premier Partner status with the American Society of Interior Designers (ASID) in order to strengthen communication and engagement with ASID’s 26,000+ members and the greater interior design community.
As an ASID Premier Partner, Surya will sponsor several key ASID events in 2017, including the Presidents Forum, The Leadership Experience and a Designer Viewpoint Series bonus session at the upcoming Spring High Point Market. Throughout the year, Surya will also provide opportunities for designers to engage in dialogue surrounding new products and design trends, host educational programs, and launch unique initiatives to help designers build their businesses.
“Surya is committed to supporting and advancing the industry as a whole. We are very excited about strengthening our partnership with ASID and look forward to collaborating with its members to gain better insight into the needs of interior designers. Our ultimate goal is to help designers make their customers’ visions a reality with quick and easy access to the right products, tools, and resources. This is just the first of several major initiatives we will launch this year to accomplish that goal,” said Satya Tiwari, president of Surya.
Surya currently serves more than 10,000 designers across the country and will be making additional investments to further penetrate the segment in 2017. The company’s innovative trade program offers designers exclusive pricing with no minimum order requirements, easy access to samples, an extensive custom program, and a dedicated team of accessories specialists. In addition, designers can enjoy benefits such as free products, Pantone color guides and other business building tools through the Surya Rewards program.
“ASID is an organization that thrives through the commitment and generous support of our partners,” said ASID CEO Randy Fiser. “The Society is thrilled to welcome Surya as an ASID Premier Partner and looks forward to a long and mutually beneficial relationship for many years to come.”
The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and humancentric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.
ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.