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Will focus on growth of newest accessory categories and made to order options

CALHOUN, Ga. — July 1, 2015 — Surya will showcase during Atlanta Market expanded lighting and bedding categories along with additional customization options, all designed to make it even easier to achieve seamlessly coordinated looks.

Beginning with the launch of its pillow line in 2010, Surya has incrementally added new categories to its offering – with the goal of becoming a one-stop shop for coordinating home accessories across a wide range of styles, colors and price points. With its most recent line expansions, the brand has added significant depth and breadth to its lighting and bedding categories, giving designers and end consumers more product choices and greater design flexibility.

Carefully curated to integrate with the entire Surya line, Surya’s expansive lighting collection boasts 350+ diverse options. A wealth of rich finishes and textures, features such as colored linings and double shades, as well as the availability of matching floor and table lamps, helps to ensure that buyers can find the products that will work for their specific needs. 

Surya’s growing bedding line consists of 55+ designs in a broad assortment of styles, colors and luxe materials. Sold as sets or individually, the richly crafted designs can easily be mixed and matched to create any number of trend forward looks.

“We are always looking for ways to optimize the home accessory shopping experience,” said Satya Tiwari, president, Surya. “We achieve this not only through our extensive product offering, but also by carrying color palettes and designs across categories to simplify product selection. We were the first in the industry to implement the Pantone matching system, helping designers to feel confident in their color choices. We will continue to innovate to make the design process as seamless as possible. If there’s a better way to do it, then we will be there with the products and programs to make it happen.”

Surya will provide demos of two new made to order programs: the Cut and Sew Rug Program, which enables customers to order a machine-tufted rug in any size and shape for guaranteed shipment within three weeks, and the Made to Order Art Program, which offers a choice of 7,500+ images available on a variety of materials and in more than 800,000 configurations. Also being featured is an interactive art merchandising program that displays a selection of made to order art in multiple materials and frame types for easy comparison by end consumers.

To promote ease of cross category coordination, Surya is offering the following market promotions for customers enrolled in Surya Rewards, the brand’s customer loyalty program:
  • Earn 2X REWARDS on any order when 2 product categories are ordered
  • Earn 3X REWARDS on any order when 3 product categories are ordered
  • Earn 4X REWARDS on any order when 4+ product categories are ordered

View a sampling of Surya’s lighting and bedding products.