SURYA TO EMPHASIZE COLOR, EFFORTLESS COORDINATION OF OUTDOOR ACCESSORIES AT CASUAL MARKET
Brand recently recognized for excellence in outdoor rug design
CALHOUN, Ga. — Sept. 10, 2015 —
Surya will unveil at Casual Market hundreds of new outdoor rugs and accessories in fresh styles, colors and high performance fabrics. The brand plans to showcase the ease with which its growing selection of outdoor products can be mixed and matched to create seamlessly coordinated outdoor spaces for any design or budget need.
Surya significantly expanded its outdoor offering this past year to include additional categories such as outdoor lighting, wall decor and decorative accents while also adding depth to its existing outdoor rug, pillow and pouf collections. Available in a variety of price points and innovative constructions, the latest product debuts incorporate durable, weather-resistant finishes and materials for extended product lifespan and ease of care.
Products to be highlighted at market include:
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50+ outdoor-safe lighting options in an assortment of colorful hues
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250+ pillows and 90+ poufs in a wide selection of brights and neutrals for easy mixing and matching
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Full range of decorative accents, including planters, garden stools, lanterns and candle holders
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Eye-catching rug designs in trend forward styles, constructions and materials
Surya will also showcase a number of merchandising and display solutions created to provide design inspiration and make it easier to engage consumers during the store visit.
“Most outdoor furniture is beige or gray, so when a consumer walks into a retail store, they’re typically looking at a blank slate,” said Satya Tiwari, president, Surya. “What we’ve done is build out a comprehensive outdoor line featuring a broad range of colorways and styles and then created pre-packaged vignettes in popular color combinations that will spark the consumer’s imagination and get them excited about decorating their outdoor space. We’re not only making it easier for retailers to promote and sell outdoor products but are also simplifying the shopping experience for the consumer.”
Surya recently received the International Casual Furnishings Association (ICFA) 2015 Manufacturer Leadership Award in the Outdoor Carpeting/Rugs/Flooring category. Honorees were selected by ICFA’s retail, designer and supplier membership based on the design and quality of their products, as well as merchandising, customer service, ethics, communications and trade relations.
Casual Market attendees are invited to explore Surya’s latest outdoor offerings at
Booth #7-3088 from 8:30 a.m. to 6 p.m. daily. Surya will also be serving cocktails each afternoon from 3 to 6 p.m.
Click
here to view some of the latest introductions.