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Streamlined design simplifies product location across categories and lifestyles

CALHOUN, Ga. — Oct. 14, 2015 — Surya has unveiled its fall 2015 catalog, which is now available in print, online and via the free Surya iPad® app. More than 750 color-filled pages showcase 8,000+ coordinating home accessories – including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding – across multiple lifestyles and price points.

To expedite product selection and make it easier to shop by category and lifestyle, the table of contents has been simplified, including an updated ‘Rugs’ section that reflects the rug styles most relevant for today. The ‘Lighting’ section has been significantly expanded to reflect the depth of this fast-growing category for Surya. Also prominently featured are the brand’s made to order programs – the Cut and Sew Rug Program and Made to Order Art Program – which make it easy to specify tailor-made rugs and art for shipment within as little as one week.

“Our catalog is one of the most vital tools for our customers, helping them not only to sell Surya products but also to build a solid home accessories business and more effectively compete within the marketplace,” said Satya Tiwari, president, Surya. “With each new catalog, our goal is to provide even greater value to our customers by offering a visually beautiful catalog that is also highly functional and makes it easy to locate a full range of accessories for any budget and design need.”
The catalog opens with five curated and artfully photographed lifestyle spreads intended to provide design inspiration, accompanied by a selection of Surya accessories corresponding to each lifestyle. Immediately following is Surya’s popular ‘Shop by Color’ section, which leads with neutrals, the hottest-selling and most versatile color trend of the moment. A ‘Top Sellers’ section spotlights best-selling products within each category, providing a convenient way for retailers building programs for their stores to locate more than 500 fashion forward products with proven sales traction.

The new catalog is mailing to Surya customers this week and can be accessed digitally at Market attendees can also pick up a copy of the catalog during High Point Market at the Surya showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m.

Click here to view high res images of the fall 2015 catalog.