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Surya is kicking off the season with the launch of its Spring 2017 Catalog. The company’s expansive product guide, designed with easy navigation in mind, features hundreds of new coordinating accessories for every lifestyle and budget, and includes enhanced lifestyle photography and product close-ups that emphasize texture and design details.
The catalog opens with four decor trends - elegant and textural Achromatic, vibrant and worldly Masala, muted and structural Origami, and colorfully modern, geometric Prism.  Stimulating color palettes and curated products offer design inspiration and a glimpse at the fashion-forward looks that can be created effortlessly with Surya accessories.
The catalog features expanded machine made rug, lighting and accent furniture sections to reflect market demand as well as the greater breadth and depth of products that Surya now offers. Accessories are grouped by key categories – hardlines, textiles, rugs, and outdoor – then organized by style and price from high ($$$$$) to low ($). Styles have been refined to include ‘Updated Traditional’, an important design trend that combines classic design patterns with modern color palettes. The popular Top Sellers section includes over 450 go-to products with proven sales traction, all of which are guaranteed to ship within 48 hours.
“Our goal is to simplify the buying experience for our customers so our showrooms, website and bi-annual catalogs are all designed to make it easy to find products quickly and intuitively.  For the Spring 2017 Catalog, we’ve brought back the color rug index and added more lamps over 30-inches tall, both by customer request,” said Satya Tiwari, president of Surya.  “Our catalog continues to be a valuable source of information and inspiration for our customers, providing endless design possibilities for any budget and style.”
Currently mailing to customers, Surya’s Spring 2017 Catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 21.   To browse a digital version of the spring catalog, visit
View high res images of the catalog cover and selected pages.




Surya will debut more than 350 rugs at the upcoming High Point Market, including an expanded selection of value-priced, machine-made rugs and a wide range of luxe, hand-knotted rugs. Many of the new rugs offer fresh interpretations of classic patterns such as center medallions, kilim, paisley, and florals with color combinations varying from mixed neutrals to bright, vibrant hues, reflecting the popular ‘updated traditional’ style.
Surya’s machine-made rug offering continues to grow in response to the increasing demand for fashionable rugs at affordable prices. Innovations in technology and the manufacturing process have enabled Surya to more easily and efficiently replicate high-end looks.
“We are always seeking ways to innovate our design, sourcing and manufacturing processes in order to deliver more value to our customers,” said Satya Tiwari, president of Surya. “Our new machine-made collections provide a handcrafted artisan look for budget conscious yet fashion forward customers. We hope to continue to build upon the recent success we have experienced with top-selling collections such as Harput, Anika and Germili.”
A few notable machine-made collections to debut this spring include:
The Love collection has 20 power-looped rugs with traditional bohemian patterns that are updated with thick, plied yarn in vivid shades of fuchsia, turquoise, tangerine, yellow, and greenery as well as long, braided fringing.
Versatile for indoor and outdoor use, the bright and bold Jolene collection features a high-low pile, adding textural dimension to the varying patterns such as classic paisleys and modern mosaic geometrics.
Masala Market
A beautiful mixing of luminous yet highly durable yarns, the Masala Market collection displays traditional center medallion patterns in updated color palettes of rich rust, blues and greens combined with warm neutrals.
For a subtler aesthetic, the low-pile Ayasofya collection offers traditional patterns in a neutral color palette of cream, taupe, gray, and navy with a luxurious sheen.
Surya is also introducing a number of new handmade rugs at the spring High Point Market. Many of these collections are created with innovative materials or assembled using alternative construction methods.
The Claude collection is hand-knotted (loomed) with hard twist, wool yarn, adding casual sophistication to the visual appeal of the rugs.
In a nod to tradition, the Amsterdam collection is hand-woven on a jacquard loom, allowing for its intricately detailed, bohemian kilim and center medallion designs. A bonus for this collection is that there are four coordinating poufs available.
The charcoal and denim color mixture of the durable, hand-loomed Klein collection provides a luxurious yet understated, complimentary foundation for a room’s overall design aesthetic.
Hand-knotted Elixir collection has classic center medallion and “Tree of Life” patterns in classic hues of soft blues, yellows and reds with fringing that further caters to the traditional aesthetic.
In addition to rugs and accessories, Surya will also spotlight four new trends within curated lifestyle vignettes located throughout the showroom. High Point Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 21. All products displayed will be ready to ship within the spring market season. For more information on events and experiences at the Surya showroom, please visit

For high-resolution images, click here.


For the first time since the magazine’s creation in 1987, ELLE DECOR will launch a full home décor collection at High Point Market, the largest furnishings industry market in the world, from April 22-26, 2017. The collection includes product categories such as furniture, rugs, textiles (blankets, throws, quilts), pillows, tabletop accents, and more.
Designed to reflect the brand's Parisian roots, the collection artfully merges the elegance of Paris city life with touches of femininity, modernity and unexpected elements to deliver trend-forward looks for a wide range of lifestyles.
"The ELLE brand is focused on the Parisian lifestyle and customers who are confident, informed, independent, and authentic," said Samantha Scragg, product manager for ELLE Licensing. "The collections designed in partnership with Surya, Li & Fung, Crest Mills, Home Dynamix, and Jay Companies incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic, French elegance, while bringing a modern day twist."
Surya’s D’Orsay, Lina, Intermezzo, and Reda rug and pillow collections for ELLE DECOR feature an eclectic mix of updated traditional designs with vintage appeal; chic, uptown styles and modern, geometric looks in a range of palettes - from softly muted pastels and sophisticated neutrals to cheerful, bright hues.
“The Surya team has great admiration for the ELLE DECOR brand and its influence on the home design and fashion industries,” said Satya Tiwari, president of Surya. “This collaboration is certain to attract the attention of customers who are looking to evoke a sense of luxury and glamour in their projects and homes, yet they will have options that will not exhaust their design budgets.”
ELLE DECOR has always been an endless source of ideas and inspiration, always one step ahead of fashion and trends. To launch the collection, the brand is using the latest technology available to provide a unique experience.
“We wanted to go beyond the classic showroom model and create a dynamic experience allowing people to feel the brand and the products in a more immersive way,” said Eva Platini-Hernandez, senior marketing manager at ELLE Licensing. “It is a complete re-thinking of storytelling and art. Since the Parisian Lifestyle is in our DNA, we wanted to introduce the collection in context, inside an authentic Parisian apartment, without having to move from High Point.”
Virtual Reality gear will be available in the official ELLE DECOR showroom hosted by L&F Products and in Surya’s showroom, Showplace 4100, from April 22-26, 2017 during show hours. To learn more about the collection and live experience, visit after April 22, 2017.