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Surya will debut at Atlanta and Las Vegas a selection of new machine-made rug collections with a handcrafted look. Drawing inspiration from traditional artisan techniques, the diverse collections blend a mix of materials, distinctive textures and updated color palettes to deliver a fresh aesthetic in machine-made rugs.

Collections to be showcased at market include:

  • Andromeda – Machine made in India of New Zealand wool and featuring traditional motifs and modern abstract patterns, Andromeda mimics the luxurious drape of a hand-knotted rug.
  • Bukhara – Digitally printed in India on a woven nylon base, Bukhara’s overscaled classic designs are brought to life in saturated, high contrast colors for an island-inspired, Boho aesthetic.
  • Contempo – Soft blues, grays and taupes are paired with carved classic and contemporary motifs to lend the newest additions to Belgian-made Contempo a chic, sophisticated, feel.
  • Kansai – Digitally printed in India on a nylon base with cut pile, Kansai’s richly detailed traditional designs reinterpreted in a palette of muted blues, grays and golds suggest higher end, hand-knotted rugs.
  • Paramount – Machine made in Egypt of polypropylene, Paramount’s latest additions feature distressed, partially erased motifs in neutral hues for a vintage look at an accessible price point.
  • Steinberger – Constructed in Turkey of polypropylene, Steinberger’s mix of global ikat designs, modern florals and abstract painterly designs in tonal grays, beiges and blues bring a fresh, modern look.

Also being featured are two recently launched machine-made collections from British lifestyle brand Ted Baker:

  • DipGeo – Machine made in India of New Zealand wool and high luster Tencel®, DipGeo artfully mingles unexpected color combinations with subtle patterning for a dimensional, ombré look.
  • PaisGeo – An oversized paisley motif atop a repeating geometric pattern gives PaisGeo, machine made in India of New Zealand wool and Tencel, a soft, luxurious sheen and timeless, yet current feel.

“Today’s consumers want to create a very personalized look in their spaces, but not everyone has the budget or desire for a hand-knotted rug,” said Satya Tiwari, president, Surya. “As we continue to expand our machine-made rug offering, our product development team has really focused on bringing the hand back into the designs. The resulting collections are beautiful, with the look of higher end hand-knotted rugs, yet are very affordable – making them well suited for a variety of decor needs and lifestyles.”

This summer, attendees will also have the chance to explore Surya’s expanded lighting collection, including fresh looks in concrete, copper, glass, crystal, metallics and mother of pearl, along with a number of new mirror designs in trend forward styles and finishes. More than 30 pillow collections in a broad range of materials and constructions are also set to make their debut.

As always, specially curated vignettes located throughout the Surya showroom will feature the latest home decor trends, providing design inspiration and easy-to-duplicate merchandising ideas.

Market attendees are invited to visit the Surya showroom in Atlanta (AmericasMart 11-A-1) or Las Vegas (WMC C400) from 8 a.m. to 8 p.m. daily to explore all of the brand’s latest introductions. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

Click here to view some of Surya’s introductions for the summer markets.


Surya has named Kevin Westerhouse to the position of chief operating officer (COO). A business leader with more than 20 years of experience in enterprise project management, supply chain optimization, logistics, human resources and IT, Westerhouse will focus on developing and implementing organization-wide programs and processes to help Surya optimize and scale its operations as the company continues to expand its presence within the home furnishings industry. 

Westerhouse most recently served as COO for Iron Mountain Fulfillment Services, a division of Iron Mountain (formerly Comac, Inc.), the nation’s largest enterprise information management services company. In this capacity, he managed a 240-member team and was responsible for all North American fulfillment planning and execution functions for six distribution centers. Prior to that, he held multiple operations positions at Comac, including managing director/general manager and director of corporate operations.

“During his career, Kevin has built a solid reputation for effectively aligning with and executing upon key business initiatives to generate long-term results,” said Satya Tiwari, president, Surya. “His broad expertise and proven record for leading high performance work teams along with an ability to drive company-wide improvements will be instrumental in elevating Surya to the next level. We’re excited to welcome Kevin to the Surya team.”

In his new role, Westerhouse will oversee Surya’s day-to-day operations and core functional areas, including customer care, human resources, IT, inventory, logistics and facility management.

“When I look at Surya, I see an agile organization that embraces risks and acts on opportunities,” said Kevin Westerhouse, COO, Surya. “Satya Tiwari and the rest of the Surya team are passionate about helping their customers succeed and are committed to delivering the highest caliber products and services possible. I look forward to being an integral contributor to Surya's continued growth and evolution.”

Westerhouse will report to Surya President Satya Tiwari and will be based out of the company’s newly opened Cartersville, Ga., headquarters.