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Surya will debut at Atlanta and Las Vegas a selection of new machine-made rug collections with a handcrafted look. Drawing inspiration from traditional artisan techniques, the diverse collections blend a mix of materials, distinctive textures and updated color palettes to deliver a fresh aesthetic in machine-made rugs.

Collections to be showcased at market include:

  • Andromeda – Machine made in India of New Zealand wool and featuring traditional motifs and modern abstract patterns, Andromeda mimics the luxurious drape of a hand-knotted rug.
  • Bukhara – Digitally printed in India on a woven nylon base, Bukhara’s overscaled classic designs are brought to life in saturated, high contrast colors for an island-inspired, Boho aesthetic.
  • Contempo – Soft blues, grays and taupes are paired with carved classic and contemporary motifs to lend the newest additions to Belgian-made Contempo a chic, sophisticated, feel.
  • Kansai – Digitally printed in India on a nylon base with cut pile, Kansai’s richly detailed traditional designs reinterpreted in a palette of muted blues, grays and golds suggest higher end, hand-knotted rugs.
  • Paramount – Machine made in Egypt of polypropylene, Paramount’s latest additions feature distressed, partially erased motifs in neutral hues for a vintage look at an accessible price point.
  • Steinberger – Constructed in Turkey of polypropylene, Steinberger’s mix of global ikat designs, modern florals and abstract painterly designs in tonal grays, beiges and blues bring a fresh, modern look.

Also being featured are two recently launched machine-made collections from British lifestyle brand Ted Baker:

  • DipGeo – Machine made in India of New Zealand wool and high luster Tencel®, DipGeo artfully mingles unexpected color combinations with subtle patterning for a dimensional, ombré look.
  • PaisGeo – An oversized paisley motif atop a repeating geometric pattern gives PaisGeo, machine made in India of New Zealand wool and Tencel, a soft, luxurious sheen and timeless, yet current feel.

“Today’s consumers want to create a very personalized look in their spaces, but not everyone has the budget or desire for a hand-knotted rug,” said Satya Tiwari, president, Surya. “As we continue to expand our machine-made rug offering, our product development team has really focused on bringing the hand back into the designs. The resulting collections are beautiful, with the look of higher end hand-knotted rugs, yet are very affordable – making them well suited for a variety of decor needs and lifestyles.”

This summer, attendees will also have the chance to explore Surya’s expanded lighting collection, including fresh looks in concrete, copper, glass, crystal, metallics and mother of pearl, along with a number of new mirror designs in trend forward styles and finishes. More than 30 pillow collections in a broad range of materials and constructions are also set to make their debut.

As always, specially curated vignettes located throughout the Surya showroom will feature the latest home decor trends, providing design inspiration and easy-to-duplicate merchandising ideas.

Market attendees are invited to visit the Surya showroom in Atlanta (AmericasMart 11-A-1) or Las Vegas (WMC C400) from 8 a.m. to 8 p.m. daily to explore all of the brand’s latest introductions. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

Click here to view some of Surya’s introductions for the summer markets.


Surya has named Kevin Westerhouse to the position of chief operating officer (COO). A business leader with more than 20 years of experience in enterprise project management, supply chain optimization, logistics, human resources and IT, Westerhouse will focus on developing and implementing organization-wide programs and processes to help Surya optimize and scale its operations as the company continues to expand its presence within the home furnishings industry. 

Westerhouse most recently served as COO for Iron Mountain Fulfillment Services, a division of Iron Mountain (formerly Comac, Inc.), the nation’s largest enterprise information management services company. In this capacity, he managed a 240-member team and was responsible for all North American fulfillment planning and execution functions for six distribution centers. Prior to that, he held multiple operations positions at Comac, including managing director/general manager and director of corporate operations.

“During his career, Kevin has built a solid reputation for effectively aligning with and executing upon key business initiatives to generate long-term results,” said Satya Tiwari, president, Surya. “His broad expertise and proven record for leading high performance work teams along with an ability to drive company-wide improvements will be instrumental in elevating Surya to the next level. We’re excited to welcome Kevin to the Surya team.”

In his new role, Westerhouse will oversee Surya’s day-to-day operations and core functional areas, including customer care, human resources, IT, inventory, logistics and facility management.

“When I look at Surya, I see an agile organization that embraces risks and acts on opportunities,” said Kevin Westerhouse, COO, Surya. “Satya Tiwari and the rest of the Surya team are passionate about helping their customers succeed and are committed to delivering the highest caliber products and services possible. I look forward to being an integral contributor to Surya's continued growth and evolution.”

Westerhouse will report to Surya President Satya Tiwari and will be based out of the company’s newly opened Cartersville, Ga., headquarters.


Surya has been named for the second year in a row to the Georgia Fast 40 by ACG Atlanta, the Atlanta Chapter of The Association for Corporate Growth® (ACG), a global professional organization focused on middle-market growth, mergers and acquisitions, and private investment.

Each year, ACG Atlanta recognizes 40 Georgia-based middle-market companies that have realized the fastest revenue and employment growth during the prior three years. Rankings are objectively based on weighted three-year average increases in revenue and employment.

As a direct result of its rapid revenue growth and addition of new personnel, Surya recently opened a new one-million-square-foot corporate headquarters and distribution center in Cartersville, Ga., north of Atlanta. The state-of-the-art facility and logistics system will promote increased operational efficiencies while also providing ample space for expansion. The company plans to bring an estimated 200 new jobs to the North Georgia area during the next several years as it continues to grow its product offering and move into additional home accessory categories.

“We have come such a long way during our 40 years in the home furnishings business, and this valuable recognition reaffirms that we are doing the right things,” said Satya Tiwari, president, Surya. “Our new location will position us with a strong infrastructure to scale our growth and give our customers even more great products and sales support tools to help them build a successful home accessories business. Closer proximity to Atlanta will also make it easier to attract top notch talent. We are honored that ACG Atlanta has selected us for the Georgia Fast 40 for a second year.”

Last fall, Surya was named to the Inc. 5000 list of America’s fastest growing privately-held companies for the fifth consecutive year, earning a spot on the Inc. 5000 Honor Roll.

“Surya’s sustained double-digit growth is a testament to the company’s solid business model, commitment to innovation and passionate focus on helping its customers succeed,” said ACG Atlanta President Denise Boyd. “The Surya team’s ability to move swiftly and execute on its vision continues to deliver great value to the home furnishings industry.”

To be eligible for the Georgia Fast 40, companies must be for profit and headquartered in Georgia; have recent year-end revenues ranging from $15 million to $500 million; and demonstrate three years of verifiable revenue and employment growth.

About ACG Atlanta
ACG comprises more than 14,500 members from corporations, private equity, finance, and professional service firms representing Fortune 500, Fortune 1000, FTSE 100, and mid-market companies in 59 chapters in North America and beyond. Founded in 1974, ACG Atlanta is one of the oldest and most active chapters, providing the area's executives and professionals a unique forum for exchanging ideas and experiences concerning organic and acquisitive growth. Programs include Atlanta ACG Capital Connection, The Georgia Fast 40 Honoree Awards and Gala, a Wine Tasting Reception, a Deal of the Year event as well as an active Women’s Forum and Young Professionals group. To learn more, visit


Surya celebrated the official opening of its new corporate office space and distribution center with a ribbon cutting ceremony and open house held onsite on Monday, May 9. More than 150 guests attended the event, which featured comments from Commissioner Chris Carr of the Georgia Department of Economic Development and Commissioner Steve Taylor of Bartow County, followed by a special address from guest of honor, Georgia Governor Nathan Deal.

The new facility, located north of Atlanta in Cartersville, Ga., includes 81,000 square feet of office space and 955,000 square feet of warehouse space, providing the home accessories company with more than double the warehouse capacity of its Calhoun, Ga. location. Surya already has one of the largest inventories and fastest fulfillment rates in the home decor industry, with most in-stock products shipping within 48 hours. The expansion and new state-of-the-art logistics center will enable the company to further increase operational efficiencies as it serves its growing base of more than 15,000 retailer and designer customers.

“When I joined my family’s business in 2004, I had a lot of dreams and ambition,” said Satya Tiwari, president, Surya. “Not only did I want to give small, independent furniture retailers a way to enter the home accessories business, but I also wanted to create jobs and make a lasting positive impact on the community, both locally and globally. When I reflect on how far we’ve come in the 40 years since my father, Surya Tiwari, founded Surya to create a better life for families in rural India, I am humbled and deeply grateful. This is just the beginning, and we’re excited to start the next phase of this amazing journey.”

Surya has grown organically from $2.7M in sales in 2004 to $111M in 2015 and has been named to the Inc. 5000 list of America’s fastest growing privately held companies for five consecutive years, earning a spot on the prestigious Inc. 5000 Honor Roll. As part of its expansion, Surya plans to add an estimated 200 new jobs within the next few years.

“North Georgia is a great place to do business,” said Chris Carr, commissioner, Georgia Department of Economic Development. “The area boasts a pro-business environment, top-notch talent and a highly-connected logistics network—among other assets. Companies who come here are successful and continue to grow. We congratulate Satya Tiwari and the entire Surya team on this important milestone in the company’s evolution, and we look forward to supporting them as they continue to grow here.”

Surya’s facility in Calhoun, Ga. will continue to be used for production of the company’s Made to Order rugs and for warehousing a portion of its more than 50,000 rugs and home accessories.

View images of the ribbon cutting ceremony and Surya’s new corporate headquarters and distribution center.


John Haste, Surya’s Senior Vice President of Business Development, was named City of Hope’s Volunteer of the Year for his leadership in creating the inaugural “Furnishing Hope – A Day of Giving.”

The event, which made its debut during the January 2016 Atlanta International Gift & Home Furnishings Market, raised more than $27K to benefit City of Hope’s research facility and hospital and its work to treat and cure cancer and diabetes. A number of home furnishing vendors, identified by “We Are a Proud Supporter of Furnishing Hope” signage, made a donation – or pledged to donate a portion of market sales completed on the day of giving – to the California-based organization.

“We are proud to bestow the 2016 Volunteer of the Year Award to John Haste,” said Brittany De La Torre, director of corporate philanthropy, City of Hope. “As a board member, John spearheaded the first ever ‘day of giving’, engaging many new supporters from the decor and accessories segment of the industry, and raising critical funds and awareness for City of Hope’s cancer and diabetes research.”

Surya has a longstanding history of supporting organizations in the communities in which it operates, including Akshaya Patra, an award-winning school lunch program that provides daily, hot nutritious meals to children in rural northern India where Surya’s large artisan community resides. In 2012, Surya President Satya Tiwari launched the annual ‘Miles for Meals’ campaign, which has raised $215K to date to feed 10,000 children in India. He joined the Akshaya Patra USA advisory board in 2015, with a focus on further expanding the reach of the program.

Surya also supports U.S.-based organizations such as Pain Free Patriots, an initiative that provides military veterans with treatment for their chronic pain, the March of Dimes and several community-based organizations, including Habitat for Humanity.

“I am very humbled to have been selected as City of Hope’s Volunteer of the Year,” said John M. Haste, senior vice president of business development, Surya, and member of the International Home Furnishings Industry Board of Directors for City of Hope. “The work that I do for City of Hope pales in comparison to the incredible breakthroughs taking place within the organization’s research group to find cures for life-threatening conditions such as cancer and diabetes. I am honored to be a part of this important cause, and to work for a company like Surya that is truly committed to giving back.”

Haste was recognized at City of Hope’s annual Spirit of Life® Award dinner, which was held in Greensboro, N.C. on April 17 to honor furniture industry leaders for outstanding personal, professional and philanthropic achievements.

To learn more about Surya’s commitment to social responsibility, visit

About City of Hope
City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as one of only 45 comprehensive cancer centers, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the world. City of Hope is located in Duarte, California, just northeast of Los Angeles, with community clinics throughout Southern California. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation, diabetes and numerous breakthrough cancer drugs based on technology developed at the institution. For more information, visit


Surya employees, friends and family members will participate in the 2016 March for Babies, an annual walk scheduled to take place at 6 p.m. on Friday, May 6, in Cartersville, Ga. Sponsored by the March of Dimes, the March for Babies program was created to support moms in having healthy, full-term pregnancies while also raising awareness of premature birth, and generating funds to research causes and preventions.

Premature birth is the leading cause of infant death in the United States, where one in ten babies enters the world too soon. Babies who survive an early birth may experience lifelong health problems such as cerebral palsy, vision and hearing loss, and learning disabilities. According to physicians, at least 50 percent of premature births are preventable if a woman receives prenatal care.

“At Surya, we are dedicated to furthering the well-being of children and their families,” said Satya Tiwari, president, Surya. “Through our Miles for Meals initiative, we’ve seen firsthand the powerful difference that can be made when communities come together for a common cause. As a new father of healthy twin boys, I know how crucial prenatal care is for a healthy mother and child. We’re excited to participate in this important event and help to create a better future for Georgia families.”

An estimated 500 March for Babies events will be held throughout the U.S. this year, with three million people expected to walk together for stronger, healthier babies. The leading nonprofit organization for maternal and infant health, the March of Dimes has worked for more than 75 years to help babies get a healthy start in life.

Donations to Surya’s March for Babies campaign are tax deductible and can be made online through May 6 via the following link:

To learn more about Surya’s commitment to social responsibility, visit

About March of Dimes
March of Dimes works to improve the health of babies through lifesaving research, community-based programs and advocacy. For more than 75 years, moms and their babies have benefited from the March of Dimes research, education, vaccines and breakthroughs. To find out more about the March of Dimes and how to raise funds and awareness to prevent premature birth and birth defects, visit


Surya will introduce at High Point Market a new line of signature rugs developed in partnership with global lifestyle brand Ted Baker. Constructed of luxe materials, including high-luster New Zealand wool and Tencel®, the rug designs feature a range of boldly patterned and richly hued looks inspired by fashion textiles.

“Each design in the Ted Baker line for Surya has been brought to life using luxurious yarns and weaving Ted’s signature eye for style and daring composition into its core,” said Craig Smith, brand communication director, Ted Baker. “With their iconic, head-turning colors and distinctive motifs, these fashionable rugs will infuse living spaces with just the right amount of stand-up-and-take-notice flair.”

Frequently referred to as ‘No Ordinary Designer Label,’ Ted Baker designs products for consumers who want to enjoy their surroundings, don’t take life too seriously and recognize that quality and beautifully made products can be created at a reasonable price.

“We are always looking for fresh and unique design aesthetics to complement our diverse product offering,” said Lynne Meredith, vice president of product development, Surya. “Ted Baker’s fashion-inspired color combinations and unexpected designs add a refined, high-end European look to the Surya range, and we look forward to sharing these new rugs with our customers.” 

Rug designs from Ted Baker set to make their debut at market include:

  • DipGeo – Machine-made of a blend of New Zealand wool and high-luster Tencel, DipGeo artfully mixes unexpected color combinations with subtle patterning to create a rich, dimensional ombre look well-suited to contemporary spaces.
  • Iconic – Hand tufted of New Zealand wool with a medium pile, the Iconic collection’s bold geometric designs are paired with a dynamic color palette, infusing spaces with energy and statement-making style.   
  • PaisGeo – An oversized paisley motif juxtaposed atop a repeating geometric design gives this machine-made collection, crafted of New Zealand wool and Tencel, a soft luxurious sheen and a look that is timeless yet modern.
  • Plaid – Featuring an eye-catching color-block design in saturated jewel tones, the Plaid collection, hand tufted of New Zealand wool with a low pile, provides a new spin on a classic pattern.

Market attendees are invited to explore the Ted Baker rug line at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m., beginning on Friday, April 15. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

View the rug designs.

About Ted Baker London
Ted Baker London is world-renowned for its stylish and sophisticated menswear, womenswear, accessories (and everything in-between), and loved for its quality and distinctive use of design and colour. With the perfect blend of attention to detail, beautiful designs and high-quality fabrics, Ted mixes traditional and contemporary influences with an irreverent sense of humour and a quintessential British attitude. For more information, visit


Surya has released its spring 2016 catalog, which is now available in print, online and via the brand’s free iPhone®/iPad® app.

Designed to showcase Surya’s extensive offering of seamlessly coordinating home accessories, the 820-page catalog features artfully styled product photography, including numerous room scenes and style shots along with close-up images showing product details. The catalog opens with four colorful trend vignettes – providing design inspiration and highlighting just a few of the many ways Surya accessories can be combined to create cohesive, fashion forward looks for any lifestyle and price point.

A streamlined approach makes it easy to locate and shop products according to category and lifestyle. To simplify product selection, Pillows, Throws and Bedding have been grouped together in a Textiles section, while Art, Mirrors and Wall Hangings have been combined into a Wall Decor section. A Top Sellers section featuring best-selling products within each category offers convenient access to more than 500 rug and accessory options with demonstrated sales performance.

“With each new catalog, we strive not only to provide a valuable, easy-to-use sales tool but also to reflect the depth and breadth of our product offering in an engaging and highly relevant way,” said Satya Tiwari, president, Surya. “Our latest catalog has been thoughtfully organized to help designers and retailers find the accessories they’re looking for, and the information needed to make informed purchasing decisions, more quickly than ever before. We’re proud to deliver such a comprehensive and visually inspiring resource to support our customers in growing their home accessories business.”

Additional enhancements to the catalog include an expansion of the Bedding, Lighting and Mirror sections to reflect the growth of these popular product categories for Surya. Also featured are the brand’s custom solutions – including Made to Order Rug and Made to Order Art programs – which provide almost limitless design options and shipment of product within as little as one week.

Currently mailing to customers, Surya’s spring 2016 catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 15. The catalog can also be accessed digitally at

View high res images of the catalog cover and selected pages.


To commemorate 40 fabulous years in the home furnishings industry, Surya will run a special Instagram contest during High Point Market. Market attendees are encouraged to visit the Surya showroom, snap a photo of their favorite accessory, describe what makes the product a style standout, and post the image to Instagram using hashtag #suryaFAB40 for the chance to win the product they photographed.

Over the past four decades, Surya has evolved from a small supplier of hand-crafted rugs to a provider of more than 50,000 home accessories in product categories that include accent furniture, art, bedding, decorative accents, lighting, mirrors, pillows, poufs, rugs and throws.

“We’ve come such a long way from the time when my father started Surya with humble aspirations to bring beautiful, artisan rugs to the United States,” said Satya Tiwari, president, Surya. “Today, we offer designers and retailers an expansive range of product options in a myriad of colors, styles and price points, making it easy for them to help their customers create effortlessly coordinated looks for any decor preference and budget. Home decor is all about self-expression and putting a personal stamp on a space, and we’re excited to see which Surya accessories market attendees choose as their favorites.”

To enter the contest, participants simply need to:

  • VISIT the Surya showroom at Showplace 4100
  • POST to Instagram a photo of their favorite non-rug Surya accessory priced at $400 or less
  • STATE why they love the selected accessory
  • TAG #suryaFAB40 and mention @suryasocial

Three winners will be chosen randomly at the conclusion of market and will be notified via Instagram.
There is a limit of one entry per Instagram account. Instagram users agree to allow Surya to use their photo as it pertains to the #suryaFAB40 contest. The selected accessory must have a wholesale value of $400 or less. The contest begins on Friday, April 15 at 8 a.m. ET and closes on Wednesday, April 20 at 5 p.m. ET.

Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during market, beginning Friday, April 15. A complimentary hot catered breakfast and lunch will be served each day, along with hors d’oeuvres and cocktails each evening. Market attendees are also invited to attend Surya’s 40th anniversary celebration on Sunday, April 17, starting at 6 p.m.

Launched in 2013, Surya’s Instagram page has more than 17,000 followers.


Celebrating 40 years in business, Surya will unveil hundreds of new home accessories across all of its product categories at this spring’s High Point Market, including a significantly expanded lighting collection and a number of new mirror designs. The latest additions to the Surya line will be on display in the company’s flagship showroom – Showplace 4100 – beginning on Friday, April 15.

To make it easier for retailers and designers to locate the right products for their needs, Surya’s extensive lighting collection – including new looks in crystal, antiqued metallics, shell mosaic inlay, copper, concrete, and colored glass – will be prominently featured in a special gallery within the showroom. New mirror offerings being shown include eye-catching mosaic designs along with contemporary geometric shapes, art deco styles, classic designs and distressed wood looks.

Among the rugs making their debut at market are a number of collections incorporating novel material combinations and constructions, including:

  • Antoinette – Hand tufted in India of wool and viscose, Antoinette’s contemporary patterns come to life through a high/low pile construction and viscose accents for rich texture and dimensionality.
  • Bukhara – Printed in India on a nylon base, Bukhara combines classic motifs and vibrant, high trend colors for a welcoming, free spirited look.
  • Cameroon – Hand woven in India of wool, Cameroon’s no pile construction and Scandinavian-inspired geometric patterns in muted hues lend a relaxed, clean-lined aesthetic.
  • Irina – Hand loomed of viscose for a lustrous sheen, Irina features partially erased classic looks printed on a looped pile construction, conveying a distinctively vintage feel.
  • Kaitlyn – Machine made in Turkey of polypropylene, Kaitlyn’s distressed traditional designs in a low pile are finished with an antique wash, replicating the look of higher end, hand-knotted rugs.

Pillow collections being launched include:

  • Naida – Crafted in India of luxe silk, the Naida pillows artfully translate the botanical trend seen on fashion runways via dappled, watercolor brushstrokes in hues of earth and sky.
  • Roxana – Printed in India on woven cotton, Roxana’s freshly interpreted classic designs feature a distressed look in a softly muted palette, creating a sense of effortless style.
  • Subira – Made in India of linen and cotton, the Subira pillows draw their inspiration from traditional African textiles, lending a global, well-traveled feel.
  • Tansy – Woven in India of crisp linen, Tansy’s subtly printed leaf pattern embellished with beaded accents closely mimics the look of a henna tattoo.

“Home decor has really become focused on creating a personalized look that reflects the consumer’s unique lifestyle and values, that allows them to create a sanctuary and authentic retreat from the complexities of life,” said Satya Tiwari, president, Surya. “As we continue to build out our product offering to add more depth and breadth, we’re making it even easier for our retailer and designer customers to create inspired spaces that their customers will want to come home to. We’re excited to share our latest introductions with market attendees.”

Surya will also present several new and recently launched licensed collections at market, including rugs and pillows from designer Emma Gardner and watercolor artist Shell Rummel, rugs from lifestyle brand Ted Baker and pillows from Clairebella.

In addition, four new trends will be spotlighted within curated lifestyle vignettes located throughout the showroom – providing design inspiration and merchandising ideas that can be easily duplicated in the retail setting.

Market attendees are invited to explore all of Surya’s latest offerings at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, April 15. Attendees who schedule an appointment with their Surya sales specialist at by Monday, April 11 will receive 10 percent off their market order (no minimum).

View some of the introductions by category.
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