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SURYA TO HOST MULTIPLE EVENTS DURING HIGH POINT MARKET 3.31.15

Surya will host several educational and social events at its flagship showroom – Showplace 4100 – during this spring’s High Point Market. Attendees will have the opportunity to explore the latest color and design trends, including key color stories for 2015, as well as gain valuable insights from retail marketing expert and design industry veteran Martin Roberts as he provides tips on designing compelling retail environments and building a strong brand identity to more effectively reach consumers. Surya will also hold a showroom celebration to kick off the spring season in style.

Scheduled events include:

• Colormix™ 2015 – Optimistic Odyssey | Saturday, April 18 @ 10 a.m.
  Carolyn Ames Noble of Sherwin-Williams will present stimulating imagery, statistics and research supporting the 2015 forecast for color and design trends. Attendees will explore the drivers influencing future trends, including global, technological, historic, psychological and economic factors, while learning more about this year's four dominant color stories. (eligible for 0.1 CEU credit)
   
• Spring Market Celebration | Sunday, April 19 @ 6 p.m.
  Market attendees are invited to join Surya for an evening of celebration to usher in the spring season. Complimentary cocktails, hors d'oeuvres and desserts will be provided as market goers mingle, explore Surya’s latest introductions and dance to an energetic mix of DJ-spun tunes.
   
• Upside Downsizing – How to capture mature, well-heeled consumers via compelling visual merchandising and engaging environments | Monday, April 20 @ 10 a.m.
  The Millennial Generation is upon us, but so are their parents. Internationally-acclaimed retail marketing expert and brand strategist Martin Roberts will present an eye-opening look at the needs and desires of the new "Because I'm Worth It" consumer and share tips for connecting with this valuable demographic through impactful visual merchandising and branding.
   
• Complimentary hot catered breakfast and lunch | Daily from 8 – 10 a.m.; 11 a.m. – 1 p.m.
   
• Hors d'oeuvres and cocktails | Daily from 4 – 8 p.m.

“At Surya, we are always looking for ways to help designers and retailers build a successful home accessories business,” said Satya Tiwari, president, Surya. “And education is a key part of this effort. We are excited to be able to offer market attendees the chance to hear from esteemed industry thought leaders on the latest color and design trends along with novel ways to reach and influence the more seasoned consumer. We look forward to seeing many faces, both familiar and new, at these informative events.”

Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m. during market. Market visitors who pre-register for an appointment with their Surya rep at www.surya.com/market-registration by Friday, April 10 and honor their appointment are eligible to receive 10% off of their market order (no minimum).
 

SURYA COLLABORATES WITH LIFESTYLE BRAND CLAIREBELLA FOR ENERGETIC RUG OFFERING 3.27.15

Surya will debut at High Point Market a colorful new line of outdoor safe rugs from international lifestyle brand Clairebella. The collection, named Miranda, artfully merges organic designs inspired by nature and found objects with a vibrantly hued palette to bring a bold, fresh aesthetic to both indoor and outdoor living spaces.

Founded by designer Kathy Denness in 2003, Clairebella has grown from a small boutique line of baby products to become a top-selling provider of personalized gifts ranging from stationary/office products and lifestyle items to a kids collection and home accessories.

“I have always been drawn to great design and its ability not only to express personal style but also to create that distinctive ‘wow factor’ that makes an instant statement,” said Kathy Denness, president and designer, Clairebella. “With this new collection, the Surya team has done a great job of translating my designs into a ‘preppy meets bohemian chic’ look that is fun, modern and perfect for those with a passion for stylish living.”    

Hand-hooked of 100% polypropylene, the eye-catching collection includes four distinctive designs, each of which is available in multiple colorways.

“As we continue to expand the breadth and depth of our offerings, we are incorporating more designs that will appeal to the youthful, energetic consumer,” said Satya Tiwari, president, Surya. “Clairebella’s inspired fusion of lines and color brings a fresh and dynamic look that lends itself to a variety of living environments, and we look forward to sharing these new designs with our customers.”  

Added Denness, “I am thrilled to be working with Surya and am honored to have been chosen as a design partner. There seems to be no end to Surya’s innovation and I am always excited to see what the brand will come up with next.”

Market attendees are invited to explore the Clairebella rug collection at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. Market visitors who pre-register for an appointment with their Surya rep by visiting surya.com/market-registration/ are eligible to receive 10% off of their market order (no minimum).

Click here to view the new collection.

About Clairebella
Clairebella was founded by designer Kathy Denness in 2005. Named after Kathy's daughter, Claire, the brand has grown from a boutique line of juvenile products into a top-selling gift line. Clairebella is all about stylish living by bringing style to everyday products. Known for bright colors and bold, graphic prints, the brand takes products from ordinary to extraordinary – from a new paint collection to bedding, pillows, table top and rugs, the goal is to add style to living spaces. Clairebella products can be found in more than 700 specialty stores around the world and online. To learn more, visit www.clairebellastudio.com.
 

SURYA TO SHOWCASE INNOVATIVE CONSTRUCTIONS AND RICHLY TEXTURED DESIGNS AT HIGH POINT MARKET 3.25.15

Surya will unveil hundreds of new products across all categories at this spring’s High Point Market. Supporting the home accessory brand's goal of simplifying the shopping experience, the introductions include fashion forward designs for a broad spectrum of lifestyles and budgets.

A number of new pillow collections are set to make their debut, bringing Surya’s pillow offering to more than 1,300 options across a wide array of colors, materials and styles. Featured collections will include:

• Facade | Structure | Wright – Highly structured, textural designs that use fabric manipulation techniques like iron pressing and pinning and sewing to impart a three-dimensional quality
• Charade | Harvey | Perimeter – Vibrantly-hued chain stitched designs with overscaled organic motifs and repeating geometric patterns
• Somerset – A budget-priced collection with printed geometric, floral and abstract designs in a range of brights, neutrals and muted hues for easy mixing and matching

Among the new rug designs on display will be collections utilizing novel material combinations and constructions, including:

• Adeline – A hand-woven wool base is accented by an intricate embroidered motif in viscose and cotton for subtle sheen and a timeless yet modern look.
• Felicity – A printed design with bold, expressive brushstrokes brings movement and energy to the floor in this machine-made design.
• Korva – A plush shag center framed by a hand-woven global motif finished with oversized tassels lends a well-traveled, vagabond feel.

• Bayburt | Flen | Masha | Soma – A partially erased design creates a distressed, vintage look in these luxe, hand-knotted collections.

“We understand that consumers come to a designer or to a retail store with a diverse range of lifestyles and budget needs,” said Satya Tiwari, president, Surya. “These consumers are seeking to build looks that not only meet their practical needs but that also let them express their design vision in a meaningful way. And, that requires lots of options. Our latest designs, along with more than 30,000 existing rugs and accessories and new made to order art and rug programs, enable us to offer truly limitless design possibilities for any style or budget. We look forward to sharing our impressive lineup of new products with market attendees.”

As always, the latest trends will be spotlighted within a series of artfully-curated vignettes located throughout the Surya showroom, providing fresh design inspiration and merchandising ideas designed to help retailers and designers build a successful accessories business.

Market attendees are invited to explore all of Surya’s latest offerings at the brand’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

Click here to view some of the latest introductions by category.
 

SURYA TO DEBUT RUG LINE BY NORTH CAROLINA LANDSCAPE ARTIST WILLIAM MANGUM 3.17.15

Surya will launch at April’s High Point Market three rug collections from William Mangum, a nationally- and internationally-acclaimed artist who – for more than 35 years – has captured in his paintings the essence of the American landscape.

From the aura and textures of the Blue Ridge Mountains to sparkling, windswept shorelines, Mangum’s rug designs artfully infuse elements of the natural world into living spaces to create inspired tapestries that celebrate the lives of the inhabitants.

The collections, which take their cues from the diverse regions in Mangum’s native North Carolina, include:
 

• Artisan – Overscaled fern and pine motifs are brought to life in this outdoor safe collection of hand-hooked rugs featuring tonal hues in a natural palette.
• Essential – Hand-woven jute and colors of earth blend harmoniously in this textural collection, echoing the rugged beauty of the ever-changing landscape.
• Remarque – Impressions of sand and water kissed by dappled sunlight evoke a sense of gentle movement in this collection of hand-tufted wool rugs with viscose accents.