March 13, 2013 (Calhoun, GA) — Home accessory brand Surya recently announced its overarching marketing campaign for High Point Market. Taking a cue from High Point’s spring theme, the company is showcasing the myriad of ways that inspiration fuels the home fashion industry and drives the creation of Surya’s wide range of products.
The brand’s upcoming Market advertising campaign, calendar of events, showroom merchandising and displays will all be geared towards spotlighting one powerful word – Inspired.
"Inspiration plays into every aspect of what we do and how we work at Surya," says company president Satya Tiwari. He goes on to add, "it informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they’re already showcasing and selling products."
Surya’s award-winning merchandising team will unveil new displays highlighting the diverse inspirations behind the company's innovative designs and colorful product palettes. Market kicks off with a globally-inspired party, beginning at 5pm on Sunday, April 21st in the Surya showroom at Showplace 4100. Customers and other High Point Market guests are invited to explore the company's latest product introductions and to join in this celebration of inspiration.
January 25, 2013 (Calhoun, GA) — Home accessory solutions brand, Surya was recently honored at the 2013 America’s Magnificent Carpet Awards with two recognitions for excellence in rug design. Produced by AmericasMart® Atlanta, in conjunction with partners Sandow Media (parent of Home Accents Today) and the Oriental Rug Importers Association, the gala event honors the top rug introductions for the year. Held each year during the International Atlanta Area Rug Market, these prestigious awards allow market visitors to explore the Museum of New Introductions, a gallery of the best new designs and constructions from the nation’s top rug manufacturers.
The annual ceremony, presented at the Georgia Aquarium on the evening of Friday, January 11th, honored two of Surya’s more recent design introductions. In the category of Hand-Loomed, Hand-Tufted / Suggested Retail of $8.01-$16.00 per Square Foot, the brand was recognized for BAN-3326 from the Banshee Collection. With its luxurious hand and deconstructed scrollwork motif, the transitional design was noted by judge and respected interior designer Stan Topol for its intriguing use of negative space. Surya also received nods in the Licensee Design / Any Retail Pricecategory for the graphic FAL-1036 from the Fallon Collection by Jill Rosenwald. Awards judge, celebrity designer Kenneth Brown, commented that the flat-weave’s bold geometric pattern in neutral hues of gray and gold was a “great way to bring pattern into a room.”
In regards to the brand’s recognition in product design, Jeffrey L. Portman, Sr., AmericasMart®Atlanta President and Chief Operating Officer noted that Surya’s “forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future.”
“Our team is incredibly honored to receive these recognitions for product design in the Magnificent Carpet Awards hand-tufted and licensee categories. As two of our most popular recent introductions, these pieces reflect the diversity in style, construction and price point that we continually strive to bring to today’s consumer with our coordinating collections of rugs, pillows, poufs and other home accessory goods,” said Surya President, Satya Tiwari.
January 25, 2013 (Calhoun, GA) — AmericasMart® recently honored the achievements in visual presentation of Surya and other permanent and temporary exhibitors showing in its January 2013 Markets. The organization’s Visual Display Awards (VDAs) recognized the achievements of companies across all product collections and categories. Judged by an independent team of visual merchandising experts and adjudicated during the Atlanta International Gift & Home Furnishings Market® and The Atlanta International Area Rug Market® featuring the National Oriental Rug Show, the awards recognized creative excellence for 33 permanent showrooms and 20 temporary exhibits.
According to VDA judging panel, aesthetic and functional highlights of the new Surya space include a “welcoming entrance that is bright, colorful and inviting.” The showroom façade achieves a visual cohesiveness – accented by eye-catching, repetitive logo and tagline graphics surrounding the entire front façade of the space.
Originally located in a smaller space on a rug-geared floor, Surya’s newly launched 11-A-1 showroom welcomed visitors for the first time during the January 2013 Market. Noted for its broad mix of manufacturers, the 11th floor location brings greater convenience for the company’s retail customers -- who are typically shopping market for a wide spectrum of home accessory categories. The space will now be open daily, providing an opportunity for customers in the Southeast region to explore the brand’s full line of products year round.
“On behalf of our team, I’d like to thank the AmericasMart® Atlanta judging committee for including our newly launched showroom in their Visual Display Award honors. We find ourselves in wonderful company with the other recipients selected for this recognition. Our goal in showroom design is always to offer our retailers and designers the best venue to preview new trends in color and design, easily shop the full breadth of the Surya line and hopefully find creative inspiration for their own retail merchandising,” noted the company’s president, Satya Tiwari.
January 8, 2013 (Calhoun, GA) — Rug and home accessories brand, Surya announced an extensive schedule of showroom events for the upcoming Atlanta and Las Vegas Winter Markets. “We’ve developed a series of events that I believe our retailers will find both informative and creatively inspiring. We are also very excited to welcome them into our expansive new Atlanta showroom -- which has allowed us to showcase a more complete range of our product offerings,” said Surya President, Satya Tiwari. Key events for the two upcoming events include the following:
ATLANTA INTERNATIONAL GIFT & HOME FURNISHINGS MARKET January 9 – January 16, 2013 / AMERICASMART 11A1
Thursday, January 10 @ 2pm / Designer Spotlight: Malene B Surya’s latest design collaborator, Malene B shares the style inspirations for her new globally inspired Voyages and Destinations Collections.
Thursday, January 10 @ 4pm / Totally 80’s Flashback Party Surya celebrates the opening of its expansive 11A1 showroom with an 80’s inspired event, complete with themed cocktails, hors d'oeuvres and a DJ playing classics from the era of big hair and legwarmers. A ribbon cutting ceremony will take place shortly before 5pm to officially launch the new space. All market visitors and press are invited to attend.
Friday, January 11 @ 1pm / Lunch & Learn – Surya Rug Basics The company launches its 2013 training series with Rug Basics – a retailer’s guide to the essentials of rug construction and care.
LAS VEGAS MARKET January 28 – February 1, 2013 / WORLD MARKET CENTER B370
Tuesday, January 29 @ 2pm Designer Spotlight: Beth Lacefield Designer Beth Lacefield will walk retailers through her bold new home accessories collection that blends classic tribal motifs with a contemporary palette of neutrals and pop shades.
Tuesday, January 29 @ 4pm Totally 80’s Flashback Party – West Coast Surya’s winter market celebration continues, as the 80’s flashback event moves to Las Vegas. Market visitors are invited for cocktails, hors d’oeuvres and a DJ playing favorite classics.
Wednesday, January 30 @ 1pm Lunch & Learn: Surya Design Solutions The Surya design team shares the latest trends in home fashion and tips for translating them into stylish, engaging retail solutions.
RELAX & RECHARGE @ SURYA SERVED DAILY DURING MARKET HOURS Market visitors are invited to stop by the Surya showroom for complimentary gourmet breakfast and lunch, as well as afternoon cocktail hour with hot hors d’houevres.
December 31, 2012 (Calhoun, GA) — Home accessory solutions brand, Surya recently announced an exclusive partnership with Brooklyn, NY based designer, Malene B. Known for her globally inspired aesthetic, she has gained a strong following in recent years within the design community for her thoughtfully designed custom rugs.
Her passion for world travel and cultural exploration are reflected in Voyages and Destinations, two broad new ranges of flat-weave and hand-tufted area rugs that bring her signature style to the consumer. From the rice paddies of Bali to Carnival celebrations in the Caribbean, the spirited collections transport home decor to faraway places with their globally inspired motifs, unique textures and rich palettes. “Malene B brings an entirely new aesthetic to the Surya brand with her globally inspired design perspective and playful sense of color. Her designs tap into the growing convergence between distinct cultural styles – which I believe will resonate strongly with our retail partners and consumers,” says Surya President, Satya Tiwari.
The collections will make their debut during the upcoming Atlanta International Gift & Home Furnishings Market beginning January 9 – 16, 2012. Surya will be co-hosting an event with Malene B in the home accessory brand’s expansive new showroom, 11-A-1, where she will share her style inspirations with retailers and designers. The catered event begins Thursday, January 10th at 2pm. Surya customers, media and all Market visitors are invited to attend.
The seeds of the Malene B brand were sewn on a trip to Southeast Asia in early 2001. The visit renewed a passion for the diversity of international cultures that she had felt since childhood. She eventually brought her unique vision of global design through rug making to reality in 2008, with the ongoing goal of interpreting the beauty of diverse world cultures into beautiful, functional products for everyday living and workspaces. For Malene B, she feels there is no better place to share her inspirations than through rug design.
December 28, 2012 (Calhoun, GA) — Rug and home accessories manufacturer Surya announces its membership in the Sustainable Furnishings Council. Surya joins a group of progressive home furnishings industry players to promote sustainable practices across all levels of the chain, from manufacturing to the retailer and end-consumer.
The Sustainable Furnishings Council was formed in 2006 to act as a valuable repository of knowledge on a number of issues concerning sustainability and provide up-to-date guidelines for best practices. "We are delighted to have welcomed Surya into Sustainable Furnishings Council membership - they are a dynamic company, bringing unique energy to their product development and marketing efforts. The company's profound commitment to excellence will result in responsibility to the cause, as well as to their customer," says Susan Inglis, Executive Director of the Sustainable Furnishings Council.
Surya has been increasing its collection of products made out of natural materials – recognizing the growing need in the market for sustainable products. “As a home accessories manufacturer, we look for ways to work smarter and eliminate waste wherever possible within the supply chain. Joining the SFC organization will give us more tools to affect industry change and a platform to share valuable information with other manufacturers and retailers,” says Surya President, Satya Tiwari.
Surya will be showcasing numerous rugs and poufs made out of natural materials during the upcoming Atlanta and Las Vegas winter markets. Learn more about the initiatives of the Sustainable Furnishings Council at: www.sustainablefurnishings.org
You go to Market to buy new products and learn about the new trends, but it is also a great opportunity to get new showroom design inspiration. You need to keep your store fresh to attract today's consumer and manufacturers are often on the cutting-edge of new design trends. For the last five years, High Point Market Authority has been honoring those manufacturers that excel in providing superior showroom design during the Fall Market Showroom Design Competition. This year's winners are: Bernhardt, Best of Market Award; Surya, Fashion Focus Award; and Four Hands, People's Choice Award. RetailerNOW caught up with the winners, and got these four tips on how to bring their award-winning ideas into your store. Read more...
Written by Melissa Dressler in Design & Merchandising, Featured Stories
December 10, 2012 (Calhoun, GA) — Surya announces its move to an expansive new 13,500 square foot showroom in Atlanta’s AmericasMart complex. Located at 11-A-1, the new showroom will double the brand’s square footage at the popular rug and home accessories market. "We’re excited about this expansion. The larger space on the home accessory geared 11th floor will allow us to showcase a complete range of Surya’s lifestyle products in a more convenient location," says Surya President, Satya Tiwari.
On an aggressive growth track to expand the company’s reach over the next five years, the Atlanta move follows Surya’s Spring 2012 move into a massive new 26,000 square foot High Point flagship location at Showplace 4100, as well as expansion into smaller regional shows such as the Tupelo Furniture Market. The company’s product breadth has also evolved in recent years to become a complete home accessories solution for retailers – with the addition of pillows, throws, poufs and wall art to coordinate with the brand’s expansive line of area rugs.
"Across every aspect of its brand, Surya epitomizes innovation," notes Jeffrey L. Portman, Sr., AmericasMart Atlanta President and Chief Operating Officer. "Its forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future. We expect to see all of this and more, showcased in Surya’s expanded space," adds Portman. The new space will open its doors for the Atlanta International Gift & Home Furnishings Market® beginning on January 9th.
December 6, 2012 (Calhoun, GA) — Total home accessory solutions brand Surya is pleased to announce that U.S. company president, Satya Tiwari has recently been named to the 2012 Atlanta Business Chronicle’s 40 Under 40 list. The publication’s 40 Under 40 honors the accomplishments of Atlanta’s most successful young professionals. Honorees must demonstrate leadership, professional achievement and community service. This year more than 500 nominations were received for the award and winners were selected by a committee of former 40 Under 40 alumni.
Since joining his father’s company, Surya in 2004, Tiwari has grown the business twenty-fourfold and made the brand a recognized leader in the rug and home accessories industry. The company has achieved double-digit growth in seven of the last eight years and today, works with more than 60 percent of the top 200 furniture retailers in the U.S. Surya is also deeply dedicated to community stewardship. Today the brand is partnering with nonprofits East Meets West and the Akshaya Patra Foundation – which provide food and other life-changing resources for impoverished youth at schools across Vietnam and India.
"I am thrilled to be a recipient of this year’s 40 Under 40 awards – and finding myself in the company of so many other successful young professionals here in the Atlanta area," says Tiwari about the recent recognition. Surya Tiwari, Satya’s father and company founder also remarked, "Satya has been instrumental in setting the vision for Surya’s growth and I am proud to see his efforts being recognized."
Tiwari and all other 40 Under 40 recipients were recognized at an awards dinner held on Thursday, November 8, 2012 at the Atlanta History Center.
November 21, 2012 (Calhoun, GA) — Surya U.S. President, Satya Tiwari was recently recognized by Business to Business magazine during their recent 2012 Atlanta Top 25 Entrepreneurs awards ceremony. Held on November 7th in the Ballroom of the city’s Twelve Hotel, the annual event honored Atlanta’s top individual entrepreneurs. Winners are selected for achievements towards innovative business development within their respective industries and local community.
Business to Business is produced by Business Leader, a company founded in 1989 that produces magazines, e-newsletters, websites, radio programming and a wide range of live events that reach out to over 250,000 executives and key decision makers every month.
2012 marks Tiwari’s second consecutive year for inclusion in the publication’s list of entrepreneurs. His ranking has shifted from 17th to 6th in the organization’s annual breakdown for his vision and the continuing growth of the Surya brand. Under his leadership since 2004, the company has experienced yearly double-digit growth – most recently expanding from $35M to $55M in the last year.
"I’m incredibly honored to be recognized by the Business Leader organization as a part of their list of 2012’s Top 25 Entrepreneurs. I find myself in great company with the other Atlanta area business leaders included. This award inspires me to continue moving the Surya brand forward – exploring innovative new solutions to meet our customers’ needs," says Tiwari. He and the other honorees will also be profiled in the November / December issue of Business to Business magazine.
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