Media 2012

SURYA ANNOUNCES NEW COLLABORATION WITH GLOBALLY INSPIRED RUG DESIGNER MALENE B 12.31.12

December 31, 2012 (Calhoun, GA) — Home accessory solutions brand, Surya recently announced an exclusive partnership with Brooklyn, NY based designer, Malene B. Known for her globally inspired aesthetic, she has gained a strong following in recent years within the design community for her thoughtfully designed custom rugs.

Her passion for world travel and cultural exploration are reflected in Voyages and Destinations, two broad new ranges of flat-weave and hand-tufted area rugs that bring her signature style to the consumer. From the rice paddies of Bali to Carnival celebrations in the Caribbean, the spirited collections transport home decor to faraway places with their globally inspired motifs, unique textures and rich palettes. “Malene B brings an entirely new aesthetic to the Surya brand with her globally inspired design perspective and playful sense of color. Her designs tap into the growing convergence between distinct cultural styles – which I believe will resonate strongly with our retail partners and consumers,” says Surya President, Satya Tiwari.

The collections will make their debut during the upcoming Atlanta International Gift & Home Furnishings Market beginning January 9 – 16, 2012. Surya will be co-hosting an event with Malene B in the home accessory brand’s expansive new showroom, 11-A-1, where she will share her style inspirations with retailers and designers. The catered event begins Thursday, January 10th at 2pm. Surya customers, media and all Market visitors are invited to attend.

About Malene B:

The seeds of the Malene B brand were sewn on a trip to Southeast Asia in early 2001. The visit renewed a passion for the diversity of international cultures that she had felt since childhood. She eventually brought her unique vision of global design through rug making to reality in 2008, with the ongoing goal of interpreting the beauty of diverse world cultures into beautiful, functional products for everyday living and workspaces. For Malene B, she feels there is no better place to share her inspirations than through rug design.

SURYA PARTNERS WITH SUSTAINABLE FURNISHINGS COUNCIL 12.28.12

December 28, 2012 (Calhoun, GA) — Rug and home accessories manufacturer Surya announces its membership in the Sustainable Furnishings Council. Surya joins a group of progressive home furnishings industry players to promote sustainable practices across all levels of the chain, from manufacturing to the retailer and end-consumer.

The Sustainable Furnishings Council was formed in 2006 to act as a valuable repository of knowledge on a number of issues concerning sustainability and provide up-to-date guidelines for best practices. "We are delighted to have welcomed Surya into Sustainable Furnishings Council membership - they are a dynamic company, bringing unique energy to their product development and marketing efforts. The company's profound commitment to excellence will result in responsibility to the cause, as well as to their customer," says Susan Inglis, Executive Director of the Sustainable Furnishings Council.

Surya has been increasing its collection of products made out of natural materials – recognizing the growing need in the market for sustainable products. “As a home accessories manufacturer, we look for ways to work smarter and eliminate waste wherever possible within the supply chain. Joining the SFC organization will give us more tools to affect industry change and a platform to share valuable information with other manufacturers and retailers,” says Surya President, Satya Tiwari.

Surya will be showcasing numerous rugs and poufs made out of natural materials during the upcoming Atlanta and Las Vegas winter markets. Learn more about the initiatives of the Sustainable Furnishings Council at: www.sustainablefurnishings.org

FOUR TIPS IN SHOWROOM DESIGN 12.18.12

You go to Market to buy new products and learn about the new trends, but it is also a great opportunity to get new showroom design inspiration. You need to keep your store fresh to attract today's consumer and manufacturers are often on the cutting-edge of new design trends.

For the last five years, High Point Market Authority has been honoring those manufacturers that excel in providing superior showroom design during the Fall Market Showroom Design Competition. This year's winners are: Bernhardt, Best of Market Award; Surya, Fashion Focus Award; and Four Hands, People's Choice Award.

RetailerNOW caught up with the winners, and got these four tips on how to bring their award-winning ideas into your store. Read more...

Written by Melissa Dressler in Design & Merchandising, Featured Stories

SURYA SET TO UNVEIL EXPANSIVE NEW ATLANTA SHOWROOM DURING WINTER MARKET 12.10.12

December 10, 2012 (Calhoun, GA) — Surya announces its move to an expansive new 13,500 square foot showroom in Atlanta’s AmericasMart complex. Located at 11-A-1, the new showroom will double the brand’s square footage at the popular rug and home accessories market. "We’re excited about this expansion. The larger space on the home accessory geared 11th floor will allow us to showcase a complete range of Surya’s lifestyle products in a more convenient location," says Surya President, Satya Tiwari.

On an aggressive growth track to expand the company’s reach over the next five years, the Atlanta move follows Surya’s Spring 2012 move into a massive new 26,000 square foot High Point flagship location at Showplace 4100, as well as expansion into smaller regional shows such as the Tupelo Furniture Market. The company’s product breadth has also evolved in recent years to become a complete home accessories solution for retailers – with the addition of pillows, throws, poufs and wall art to coordinate with the brand’s expansive line of area rugs.

"Across every aspect of its brand, Surya epitomizes innovation," notes Jeffrey L. Portman, Sr., AmericasMart Atlanta President and Chief Operating Officer. "Its forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future. We expect to see all of this and more, showcased in Surya’s expanded space," adds Portman. The new space will open its doors for the Atlanta International Gift & Home Furnishings Market® beginning on January 9th.

SATYA TIWARI NAMED TO 2012 ATLANTA BUSINESS CHRONICLE’S 40 UNDER 40 12.06.12

December 6, 2012 (Calhoun, GA) — Total home accessory solutions brand Surya is pleased to announce that U.S. company president, Satya Tiwari has recently been named to the 2012 Atlanta Business Chronicle’s 40 Under 40 list. The publication’s 40 Under 40 honors the accomplishments of Atlanta’s most successful young professionals. Honorees must demonstrate leadership, professional achievement and community service. This year more than 500 nominations were received for the award and winners were selected by a committee of former 40 Under 40 alumni.

Since joining his father’s company, Surya in 2004, Tiwari has grown the business twenty-fourfold and made the brand a recognized leader in the rug and home accessories industry. The company has achieved double-digit growth in seven of the last eight years and today, works with more than 60 percent of the top 200 furniture retailers in the U.S. Surya is also deeply dedicated to community stewardship. Today the brand is partnering with nonprofits East Meets West and the Akshaya Patra Foundation – which provide food and other life-changing resources for impoverished youth at schools across Vietnam and India.

"I am thrilled to be a recipient of this year’s 40 Under 40 awards – and finding myself in the company of so many other successful young professionals here in the Atlanta area," says Tiwari about the recent recognition. Surya Tiwari, Satya’s father and company founder also remarked, "Satya has been instrumental in setting the vision for Surya’s growth and I am proud to see his efforts being recognized."

Tiwari and all other 40 Under 40 recipients were recognized at an awards dinner held on Thursday, November 8, 2012 at the Atlanta History Center.

SURYA PRESIDENT HONORED AS A TOP 25 ENTREPRENEUR BY BUSINESS TO BUSINESS 11.21.12

November 21, 2012 (Calhoun, GA) — Surya U.S. President, Satya Tiwari was recently recognized by Business to Business magazine during their recent 2012 Atlanta Top 25 Entrepreneurs awards ceremony. Held on November 7th in the Ballroom of the city’s Twelve Hotel, the annual event honored Atlanta’s top individual entrepreneurs. Winners are selected for achievements towards innovative business development within their respective industries and local community.

Business to Business is produced by Business Leader, a company founded in 1989 that produces magazines, e-newsletters, websites, radio programming and a wide range of live events that reach out to over 250,000 executives and key decision makers every month.

2012 marks Tiwari’s second consecutive year for inclusion in the publication’s list of entrepreneurs. His ranking has shifted from 17th to 6th in the organization’s annual breakdown for his vision and the continuing growth of the Surya brand. Under his leadership since 2004, the company has experienced yearly double-digit growth – most recently expanding from $35M to $55M in the last year.

"I’m incredibly honored to be recognized by the Business Leader organization as a part of their list of 2012’s Top 25 Entrepreneurs. I find myself in great company with the other Atlanta area business leaders included. This award inspires me to continue moving the Surya brand forward – exploring innovative new solutions to meet our customers’ needs," says Tiwari. He and the other honorees will also be profiled in the November / December issue of Business to Business magazine.

SURYA GARNERS HIGH POINT MARKET AUTHORITY DESIGN AWARD 11.05.12

November 5, 2012 (Calhoun, GA) — Surya is pleased to announce its recent recognition at the Fifth Annual Showroom Design Awards, held at the recent High Point Market Press Breakfast. Sponsored by the Market Authority, these awards single out exhibitors for excellence in display design. Surya was presented a crystal trophy for the event’s first ever Fashion Focus Award for a window display featuring a mannequin draped in a gown crafted out of the brand’s popular flat-weave rugs.

“Our team is very excited to receive this recognition from the High Point Market Authority. We strive to create showroom environments that not only inform, but also hopefully inspire our retailer partners with unexpected approaches to home accessory display,” said Surya President, Satya Tiwari. Winners were determined by a distinguished panel of industry judges including Newell Turner, editorial director of Hearst Publications; Mark McMenamin, senior editor at Interior Design; and Tobi Fairley of Tobi Fairley Design. Other nods in showroom design went to innovative furniture brands Bernhardt and Four Hands.

About High Point Market Authority:

The High Point Market Authority, highpointmarket.org, the official organizer and sponsor of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting thousands of visitors from more than 106 countries twice each year, the High Point Market is the driving force of the home furnishings industry.

SURYA’S MILES FOR MEALS PROGRAM RAISES $29,000 FUNDS FOR IMPOVERISHED YOUTH 11.02.12

November 2, 2012 (Calhoun, GA) — Home accessory solutions brand Surya, recently raised money for the life-changing Akshaya Patra organization through it’s own “Miles for Meals” program. The world’s largest NGO-run meal program, the charity serves over 1.3 million children in rural India freshly prepared, nutritious meals every day. For many of them, the Akshaya Patra provided lunch might be their only complete meal for the day. This work also acts as a powerful incentive for parents to keep their children in school.

Surya became involved with the organization earlier in 2012, donating $250,000 – helping to provide thousands of children with healthy meals for an entire year. Surya President, Satya Tiwari decided to use an upcoming local race to further this worthwhile cause. He and a team of Surya employees, all running in the Atlanta AllState Half-Marathon enlisted the help of family, friends, customers and the local community in raising donations for their program – which they’ve dubbed “Miles for Meals.” The group was able to raise over $29,000 – exceeding their initial goal by over $4,000. These valuable donations will in turn, help the organization to feed 1,941 children over the coming year.

“I want to personally thank all of those who donated their time and money towards this amazing cause. Growing up in northern India, I saw the desperate need that still exists in so many communities for the healthy food and educational opportunities that can so easily be taken for granted,” says Tiwari.

The program continues its efforts and anyone interested in placing a donation or learning more about the work of Akshaya Patra is invited to get started on Surya’s Miles for Meals site: www.razoo.com/story/Suryamilesformeals

SURYA LAUNCHES PINTEREST CONTEST TO SHOWCASE DESIGN PROJECTS 10.09.12

October 9, 2012 (Calhoun, GA) — Surya, a leading manufacturer of area rugs and home accessories, is pleased to announce the launch of its Surya Spaces Pinterest Contest. The company is inviting customers to submit a photo of an interesting residential project where they have used Surya products. All projects will be showcased on Surya’s Pinterest page: www.pinterest.com/suryasocial

Deadline for submissions is October 18, 2012. Winners will be selected based on the highest number of re-pins during a pre-designated voting period. In addition to prime exposure through Surya’s social media channels, participants can win one the following prizes:

  • 1st Prize: $750 off a future order
  • 2nd Prize: $500 off a future order
  • 3rd Prize: $250 off a future order

“Pinterest offers consumers and designers the ideal venue to congregate and share design ideas,” said Surya President, Satya Tiwari. “The highly visual social media site is an excellent platform for our customers to promote their design portfolios. Through this contest, Surya can help bring these talented designers and retailers to the attention of 23 million inspiration seekers.”

Surya launched its Pinterest page in April this year. With over 1,200 followers, the company has quickly developed the largest follower base in the industry. Surya has over 30 inspiration boards posted – themed around a broad range of colors palettes, patterns and general design trends.

Official rules, terms and conditions for the Surya Spaces Pinterest Contest are available at www.surya.com/suryaspacescontest and on Surya Facebook page: www.facebook.com/suryasocial

SURYA HAS ANNOUNCED THAT IT WILL HOST TWO DESIGNER EVENTS 10.09.12

October 9, 2012 (Calhoun, GA) — As a celebration of unmasking hundreds of new product, Surya has announced that it will host two designer events and a Fall Ball in their newly expanded showroom, Showplace 4100, during the High Point Market. Each event is tailored for market participants to exchange notes on the latest in home décor in a casual and fun setting.

Surya kicks off its events Saturday afternoon with a Chat with Candice Olson and celebrates the unveiling of its fall collection on Sunday with the Fall Ball, featuring a live DJ, dancing, fun masks, an open bar and a catered dinner. Notable events are listed below:

  • Candice Olson Event - October 13 (Saturday) at 2:00 pm
  • Fall Ball - October 14 (Sunday) at 4:00 pm
  • Mike Farrell Event - October 15 (Monday) at 3:00 pm
  • This season, Surya is also excited to show off their new collections – including over 500 new rugs, pillow, poufs and wall art designs. “We hope this party will set the tone for a very productive but fun market. We want to give everyone a break from their hectic appointment schedules and have a chance to just kick back and enjoy themselves” said Satya Tiwari, President.

    Surya offers a hot, catered breakfast and lunch in their showroom at Showplace 4100 each day, as well as, hors d'oeuvres and cocktails each evening. Surya showroom is designed to provide market attendees a place to call home during their time at market at High Point.