Media latest Surya Media

Email to a Friend      Tweet This   Post to LinkedIn

SURYA PARTNERS WITH MOSSY OAK® NATIV LIVING™ ON NEW RUG COLLECTIONS



CALHOUN, Ga. — Oct. 15, 2015 — Surya will introduce at High Point Market five new rug collections for Mossy Oak Nativ Living, a home furnishings brand designed for those drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. The debut collections have been designed around three distinct lifestyles and price points, including Cabin, Home and Lodge.

  • Nativ Cabin – Designed for the ultimate Mossy Oak sportsman and enthusiast, the Nativ Cabin line showcases an abundance of signature Mossy Oak camouflage and accents. Offered at an entry level price point, the collections include Big Sky Cabin, a group of machine-made designs printed on nylon, and Log Cabin, a hand-woven design constructed from recycled leather scraps.

  • Nativ Home – Created with everyday home use and decorating in mind, rugs in the Nativ Home line feature discrete, yet still clearly visible, camouflage and Mossy Oak logo accents in a warm, inviting palette. The mid-priced collections include Mountain Home and River Home, both of which are machine made of polypropylene.

  • Nativ Lodge – Crafted to infuse any home, office or lodge with a sense of rustic luxury and the welcoming feel of nature, the Nativ Lodge line includes the Willow Lodge collection, which incorporates subtle branded accents and richly detailed motifs in a machine-made construction.

“Mossy Oak Nativ Living was created to bring the intrinsic essence of nature, wildlife and outdoor elements into the home through stylish products that are at once beautiful and familiar,” said Pam Strickland, director of Home Décor and Lifestyle, Mossy Oak Nativ Living, a brand of Haas Outdoors, Inc. “With its well-established reputation for product design, merchandising and marketing, Surya was the perfect choice to bring Mossy Oak Nativ Living designs to life. We are extremely proud to partner with the Surya team on creating a line focused on nature and the outdoor lifestyle that will also resonate strongly with Mossy Oak enthusiasts.”

Since its inception in 1986, Mossy Oak has grown to encompass a wide array of camouflage patterns, licensed products and related enterprises, including home furnishings brand Mossy Oak Nativ Living.

“The appreciation of ‘all things nature’ really shines through in the Mossy Oak aesthetic,” said Satya Tiwari, president, Surya. “Through our collaboration with Mossy Oak Nativ Living, we are enabling consumers to bring this signature look into their living spaces in a fresh and inspired way through affordable designs that truly convey the love of the outdoor life. We look forward to sharing these exciting new collections with our customers.”

Market attendees are invited to view the Mossy Oak collections at Surya’s flagship showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya will serve a complimentary catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

About Mossy Oak Nativ Living
Mossy Oak® Nativ Living™ is for those who are drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. Using textures, colors, elements and designs inspired by nature, Mossy Oak® Nativ Living™ offers a variety of products to complement any cabin, home or lodge. To learn more, visit www.mossyoak.com.