SURYA COLLABORATES WITH LIFESTYLE BRAND CLAIREBELLA FOR ENERGETIC RUG OFFERING
CALHOUN, Ga. — March 27, 2015 — 
Surya will debut at High Point Market a colorful new line of outdoor safe rugs from international lifestyle brand Clairebella. The collection, named Miranda, artfully merges organic designs inspired by nature and found objects with a vibrantly hued palette to bring a bold, fresh aesthetic to both indoor and outdoor living spaces.
Founded by designer Kathy Denness in 2003, Clairebella has grown from a small boutique line of baby products to become a top-selling provider of personalized gifts ranging from stationary/office products and lifestyle items to a kids collection and home accessories.
“I have always been drawn to great design and its ability not only to express personal style but also to create that distinctive ‘wow factor’ that makes an instant statement,” said Kathy Denness, president and designer, Clairebella. “With this new collection, the Surya team has done a great job of translating my designs into a ‘preppy meets bohemian chic’ look that is fun, modern and perfect for those with a passion for stylish living.”
Hand-hooked of 100% polypropylene, the eye-catching collection includes four distinctive designs, each of which is available in multiple colorways.
“As we continue to expand the breadth and depth of our offerings, we are incorporating more designs that will appeal to the youthful, energetic consumer,” said Satya Tiwari, president, Surya. “Clairebella’s inspired fusion of lines and color brings a fresh and dynamic look that lends itself to a variety of living environments, and we look forward to sharing these new designs with our customers.”
Added Denness, “I am thrilled to be working with Surya and am honored to have been chosen as a design partner. There seems to be no end to Surya’s innovation and I am always excited to see what the brand will come up with next.”
Market attendees are invited to explore the Clairebella rug collection at Surya’s flagship showroom –
Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m. Surya is also hosting several educational and social events and will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. Market visitors who pre-register for an appointment with their Surya rep by visiting
surya.com/market-registration/ are eligible to receive 10% off of their market order (no minimum).
Click
here to view the new collection.
About Clairebella
Clairebella was founded by designer Kathy Denness in 2005. Named after Kathy's daughter, Claire, the brand has grown from a boutique line of juvenile products into a top-selling gift line. Clairebella is all about stylish living by bringing style to everyday products. Known for bright colors and bold, graphic prints, the brand takes products from ordinary to extraordinary – from a new paint collection to bedding, pillows, table top and rugs, the goal is to add style to living spaces. Clairebella products can be found in more than 700 specialty stores around the world and online. To learn more, visit
www.clairebellastudio.com.