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SURYA TO DEBUT HUNDREDS OF COORDINATING RUGS AND HOME ACCESSORIES AT LAS VEGAS MARKET 1.23.14


CALHOUN, Ga. — Jan. 23, 2014 — Surya will launch a number of exciting new collections, as well as additions to popular ranges, at Las Vegas Market. Spanning an array of fashion-forward designs and color stories that coordinate with on-trend upholstery and paint colors, the latest introductions build upon the brand’s product offering of more than 4,000 rugs, 1,000+ pillows and hundreds of accent pieces and other accessories. The new products will be showcased in themed vignettes throughout the Surya showroom, providing creative merchandising ideas that can be easily applied within retail spaces.

Among the introductions are a series of collections featuring novel constructions and techniques, including:

  • Bagras – Low sheered, hand knotted rugs in traditional motifs with a distressed, hand-drawn appearance and rich sheen
  • Houseman – A new take on hides in bright hues and pieced geometric patterns
  • Shibori – Elegant hand tufted rugs with fluid, printed organic motifs inspired by traditional Shibori tie dying arts
  • Solid Hued Poufs – Relaxed, overscaled poufs in rich velvets and muted linens

The brand will also unveil several line extensions, including the popular Gemini collection of hand tufted rugs in bamboo silk imbued with cascading marbled patterns, rich tonal color and brilliant luster and sheen. The Zahra accent furniture collection, based upon Surya’s award-winning Zahra rug collection, will also make its debut at market. The hand knotted, zero pile poufs and ottomans are infused with bold color in patterns that pay homage to traditional Persian rug artistry.

In addition, several designer collections will be introduced, including graphic and colorful new poufs, pillows and indoor/outdoor rugs from Kate Spain, highly textured natural fiber rugs from Jill Rosenwald, and playful pillows and rugs from Mike Farrell. Lush velvet and beaded linen pillows from Candice Olson round out Surya’s designer launches.

“We are constantly elevating our product development process to the next level,” said Lynne Meredith, vice president of product development, Surya. “Our new collections reflect not only the continued evolution of our rug construction and design techniques but also our commitment to simplify the shopping experience by translating the latest fashion and color trends into coordinating products across a range of lifestyles and decor tastes.”

The eye-catching new collections will be available for viewing in the Surya showroom – LVM C400 – which will be open daily from 8 a.m. to 8 p.m. Surya will host a showroom celebration on Monday, Jan. 27 at 5 p.m. and will serve a complimentary hot breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. 
 

SURYA TO UNVEIL SPIRITED NEW COLLECTIONS FROM DESIGNER MIKE FARRELL AT LAS VEGAS MARKET 1.21.14

Brand to Celebrate Launch with “Live Love Coffee: A Journey with Mike Farrell” on Monday, Jan. 27 at 1 p.m.

CALHOUN, Ga. — Jan. 21, 2014 — Surya, a progressive manufacturer of area rugs and home accessories, will introduce several exciting collections from maverick designer Mike Farrell at the Las Vegas Market. Known for a quirky, out-of-the-box design sensibility, Farrell translates everyday items such as bicycles, lines, letters and numbers into interesting and eye-catching constructions that artfully showcase his witty and playful style. The introductions will build upon the designer’s 2011 debut of hand tufted rugs, and will include a range of indoor-outdoor rugs, new hand tufted designs and coordinating pillows.

“I want to reflect life as I see it – chaotic, individual, colorful – and to make things that spark conversation and laughter,” said Farrell. “I am fired up about my second collaboration with Surya and the chance to bring my inspirations to life in statement-making rugs and pillows that invite fun and reverie into urban living spaces. Like me, Surya is always evolving and reinventing itself to introduce cutting edge products that raise the bar for design – and that makes for a great synergy.”

“Simplifying the design process for our customers through a diverse range of coordinating products is an essential part of Surya’s mission,” said Satya Tiwari, president, Surya. “Based upon his popular textiles, which have been interpreted into products ranging from upholstery to shower curtains, Mike’s latest collections for us exemplify the Surya experience by enabling customers to coordinate, both thematically and aesthetically, across the entire line as well as Mike Farrell brand.”

Las Vegas Market attendees are invited to a special presentation by the designer, titled “Live Love Coffee: A Journey with Mike Farrell,” on Monday, Jan. 27 at 1 p.m. in Surya’s showroom – LVM C400. A self-described nomad who has traveled to more than 30 countries and 500 cities, Farrell will provide tips for unlocking creativity and share his inspiration, unconventional designs and bold new rug and pillow collections for Surya. Coffee will be served during the casual and ‘guaranteed to be stimulating’ presentation. Surya’s showroom celebration will kick off later in the afternoon beginning at 5 p.m.

Farrell’s latest designs, along with hundreds of other introductions across a range of home accessories categories, will be on display in the Surya showroom, which will be open daily from 8 a.m. to 8 p.m.

About Mike Farrell
A designer of home furnishings, contract hospitality items and fashion accessories, Mike Farrell opened his first showroom in NYC with a line of high end umbrellas featuring sophisticated patterns. Farrell’s distinct, playfully irreverent point of view is marked by his sense of spontaneity and humor. At a young age, he was captivated by Argentina's Bohemian style and engaging culture during a visit to the country – an inspiration that continues today to drive his young, fresh and edgy designs. Drawing from his extensive travels, nomadic lifestyle and infatuation with the often chaotic but vibrant world around him, Farrell is a natural storyteller who creates designs and spaces that ignite conversation, a sense of discovery and, whenever possible, laughter. 
 

SURYA TO INTRODUCE NOVEL SPACE-SAVING PILLOW DISPLAY SYSTEM AT LAS VEGAS MARKET 1.17.14


CALHOUN, Ga. — Jan. 17, 2014 — Rug and home accessories brand Surya is pleased to announce the debut of an innovative pillow display rack designed to give retailers and designers a space-conscious and visually engaging way to showcase their Surya pillow offerings. The first display system of its kind, the Surya Pillow Tower holds up to 20 down- or poly-filled pillows, significantly increasing the number and variety of pillows that can be displayed within a retail space.

Further strengthening the brand’s successful merchandising tool offerings – including the Complements Vignette Display introduced last year – the small footprint Pillow Tower display can be coordinated with individual vignettes to help drive overall accessories sales. Consumers are able to “try out” different looks at the point of purchase – increasing the likelihood of an incremental sale and a return visit to the store when future accessories needs arise.

The sleek design features a hidden shelving system that allows for easy stacking and convenient access to each pillow while preventing slippage. A lightweight, sturdy metal frame construction ensures portability for easy movement around the store.

“Today’s consumers not only expect to be able to select furniture and coordinating home accessories from a single location but also are looking for creative and inspired ways to build rooms that reflect their unique style,” said Satya Tiwari, president, Surya. “Our new Pillow Tower not only facilitates the design conversation between sales associates and customers, but also helps retailers to differentiate their business from the competition, helping to elevate accessories sales and increase customer satisfaction.”

One of the first rug companies to introduce pillows, Surya currently offers more than 1,000 on-trend indoor and outdoor pillow options designed to coordinate with the brand’s rugs and other home accessories.

To celebrate the launch of its latest merchandising tool, Surya is giving away a free Pillow Tower with qualifying pillow orders. Las Vegas Market attendees are invited to get a first look at the innovative display in the Surya showroom – LVM C400 – which will be open daily from 8 a.m. to 8 p.m.
 

SURYA LAUNCHES COLLECTION OF RUGS BASED UPON CLASSIC DESIGNS OF ARTS & CRAFTS MOVEMENT PIONEER WILLI 1.08.14


CALHOUN, Ga. — Jan. 8, 2014 — Surya, a progressive manufacturer of area rugs and home accessories, is debuting at Atlanta Market an exclusive new line of rugs based upon the designs of artist, philosopher and environmentalist William Morris. Recognized as one of the most outstanding and influential designers of the Arts & Crafts Movement, Morris is best known for his patterns on fabrics and wallpapers. He drew his design inspiration from handicraft and traditional techniques from the Middle Ages, with a focus on incorporating into his works the natural forms found in an increasingly industrialized world.

His legacy continues today through the collaboration between Morris & Co. and Surya to produce the Morris Collection, which artfully translates authentic versions of Morris’s original designs alongside new interpretations into a collection of rugs with timeless appeal. Constructed in India of 100% wool, this inspirational range of handcrafted rugs is offered in a distinctive color palette that complements the fabrics and wallpapers in the Morris & Co. collections, as well as Surya’s home accessories offerings across multiple categories.

“Renowned for his iconic and decorative designs, William Morris emphasized craftsmanship and attention to every detail,” said Evert Kroon, brand manager, William Morris Rugs. “Both Surya and Morris & Co. represent innovation and luxury synonymous with the highest quality and enduring appeal. We are pleased to partner with Surya to bring to life Morris’s signature designs in beautiful and elegant rugs.”

Through Surya’s partnership with Morris & Co., Morris’s designs will be accessible to an even wider range of consumers, something to which Morris always aspired. “William Morris was a true force of nature who believed in the power of design to change the world,” said Satya Tiwari, president, Surya. “While looking to the past for inspiration, he created a visionary, forward-thinking approach to design, as well as the way we view the world – both of which remain highly relevant today. We are excited to have the opportunity to share Morris’s refined and inspired designs with our designer and retailer customers.”

The Morris Collection will make its debut during the Atlanta Winter Market, taking place from Jan. 7 – 14. Market attendees are invited to explore the enduringly classic designs at Surya’s flagship showroom at AmericasMart 11-A-1, which will be open daily from 8 a.m. to 8 p.m.

About Morris & Co.
William Morris (1834–1896) was the single most influential designer of the nineteenth century. Morris was a political theorist, scholar, translator and publisher, an environmental campaigner, writer and poet as well as an outstanding designer. Under his direction Morris & Co. grew into a flourishing and fashionable decorating firm renowned for its wallpapers and textiles. Today Morris & Co. guarantees authentic versions of those designs alongside new interpretations, using innovations in printing and weaving technology to create up-to-date fabric and wallpaper designs with timeless appeal. To learn more, visit www.william-morris.co.uk
 

SURYA TO HOST WORKSHOP BY ‘ARBITER OF STYLE’ LOTTA JANSDOTTER DURING ATLANTA MARKET 1.02.14


CALHOUN, Ga. — Jan. 2, 2014 — Surya will host an interactive session with ‘Arbiter of Style’ Lotta Jansdotter in its showroom – AmericasMart 11-A-1 – during the upcoming Atlanta International Gift and Home Furnishings Market. On Wednesday, Jan. 8, from 2 - 3 p.m., Lotta will share her design inspirations, discuss her process and demonstrate the techniques she employs to bring her sophisticated, eye-catching designs to life. The session will be followed by a Q&A session and informal meet and greet with the designer.

Earning international acclaim for her free-flowing and playful patterns, Lotta blends organic forms and motifs with simple Scandinavian influenced style to create products that are handmade yet distinctly modern. Her collections for Surya include a selection of hand tufted and flat weave wool rugs, along with pillows and poufs—all of which feature her signature hand-drawn designs.

“With a focus on evoking harmony and unity through pattern, Lotta’s design aesthetic reflects a deep-rooted appreciation for the natural beauty that surrounds us,” said Satya Tiwari, president, Surya. “Her relaxed, understated and timeless designs bring a welcome sense of balance to today’s modern urban landscapes.”

Surya will also host a showroom celebration on Thursday, Jan. 9, beginning at 5 p.m., and will offer a daily complimentary hot, catered breakfast and lunch, along with hors d'oeuvres and cocktails each evening. In addition, market attendees can register to win an exclusive four-day/three-night Hawaiian getaway by visitinghttp://surya.com/market-registration/.

Surya’s showroom will be open daily from 8 a.m. - 8 p.m. Attendees are invited to explore Lotta Jansdotter’s designs, as well as hundreds of product introductions across a range of home accessories categories, including new lighting and mirror collections.